Rascasse Audience Intelligence

Black Hills Corporation Target Market in United States

A data profile of the people who buy, follow and care about Black Hills Corporation in United States — modelled from more than twelve digital signal sources. Black Hills Corporation has an estimated audience of 459,828 people in United States.

#3962among Brand in United States#2373in Business & Career

The average Black Hills Corporation fan in United States is 44.6 years old, balanced, and lives primarily in South Dakota.

The audience is concentrated in South Dakota, Minnesota, Nebraska.

Top brand affinities include Photovoltaic system, Weather forecasting, Renewable energy, with strongest over-indexing on Photovoltaic system (38.37× the country average).

Demographically, the Black Hills Corporation audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Black Hills Corporation fan in United States is balanced, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Photovoltaic system.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Black Hills Corporation profile in United States.

Audience size
460K
in United States
Gender
45.8%♀
54.2% male
Age
44.6
average years
Country rank
#38466
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Black Hills Corporation

45.8% are female, 54.2% are male, average age 44.6.

Fig. 02

Gender split

45.8%
Female
54.2%
Male
Demographic split for Black Hills Corporation audience in United States
MetricValue
Female45.8%
Male54.2%
Average age44.6
Estimated audience size459,828
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Black Hills Corporation audience in United States
Age bracketShare%
16-190%
20-2915%
30-3935%
40-4929%
50+21%
Fig. 04

Worldwide distribution

63.5%

of the worldwide Black Hills Corporation audience comes from United States.

Worldwide audience distribution share by country for Black Hills Corporation
CountryShare
United States63.5%
United Kingdom15.4%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black Hills Corporation audience in United States is strongest.

Fig. 05

Top regions by affinity

Black Hills Corporation customers by region in United States
#RegionReachAffinity×
01South Dakota~10K12.73×
02Wyoming~4K5.76×
03Nebraska~10K5.46×
04Iowa~10K2.84×
05North Dakota~2K2.74×
06Minnesota~10K2.00×
07Kansas~6K1.82×
08Colorado~10K1.64×
09Arkansas~6K1.61×
10Montana~2K1.38×
11Wisconsin~5K0.83×
12Missouri~5K0.63×
13Alaska<1K0.59×
14Utah~2K0.56×
15Idaho~1K0.53×
16Oklahoma~2K0.49×
17Illinois~7K0.47×
18Rhode Island<1K0.46×
19Delaware<1K0.46×
20West Virginia<1K0.44×
21New Hampshire<1K0.44×
22New Mexico<1K0.43×
23Maine<1K0.43×
24Washington, District of Columbia<1K0.43×
25Washington~4K0.42×
26Hawaii<1K0.42×
27Michigan~5K0.41×
28Indiana~3K0.39×
29Maryland~3K0.39×
30Kentucky~2K0.37×
31Oregon~2K0.37×
32Mississippi~1K0.37×
33Arizona~3K0.34×
34Tennessee~3K0.33×
35Nevada~1K0.33×
36Louisiana~2K0.32×
37Ohio~4K0.31×
38Alabama~2K0.31×
39Connecticut~1K0.29×
40Virginia~3K0.28×
41South Carolina~2K0.28×
42Pennsylvania~4K0.27×
43Texas~10K0.25×
44North Carolina~3K0.25×
45Massachusetts~2K0.25×
46Georgia~3K0.23×
47California~10K0.22×
48Florida~6K0.20×
49New Jersey~2K0.20×
50New York~5K0.19×
Fig. 06

Affinity by region

Affinity by region — Black Hills Corporation, United States
0.19×1.00×12.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Black Hills Corporation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Black Hills Corporation audience
#·InterestCategoryAffinity×
01Photovoltaic systemHome & Garden38.37×
02Goodyear Tire and Rubber CompanyCars & Mobility9.86×
03TupperwareHome & Garden9.65×
04ExxonMobilCars & Mobility8.96×
05PhotovoltaicsHome & Garden8.08×
06Weather forecastingHome & Garden7.11×
07Renewable energyBusiness & Career5.35×
08Solar energyHome & Garden4.72×
09Air pollutionHealth4.44×
10Discount TireShopping4.27×
11FedExBusiness & Career3.89×
12Vehicle insuranceCars & Mobility2.96×
13SubwayFood & Beverages2.89×
14RedditInternet & Social Media2.50×
15McDonald'sFood & Beverages2.48×
16PinterestInternet & Social Media2.38×
17Mortgage loansBusiness & Career2.31×
18BarbecueFood & Beverages1.88×
19SUVsCars & Mobility1.85×
20CampingTravel & Leisure1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Black Hills Corporation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Black Hills Corporation audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.96×
PatriotismCONSERVATISM1.74×
Need for SecurityCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Black Hills Corporation audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.72×
Pet OwnershipJOY0.81×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Black Hills Corporation's target market in United States?

Black Hills Corporation's target market in United States covers an estimated 459,828 people, concentrated in South Dakota and Minnesota.

02

What is the gender split and age of Black Hills Corporation customers?

45.8% of the Black Hills Corporation audience are female, 54.2% are male, with an average age of 44.6 years.

03

Which brands do Black Hills Corporation fans like most?

Black Hills Corporation fans show strongest brand affinity for Photovoltaic system (38.37×), Weather forecasting (7.11×), and Renewable energy (5.35×) over the country average.

04

Where do Black Hills Corporation fans live in United States?

Black Hills Corporation fans in United States are most concentrated in South Dakota (reach ~10K), Minnesota (reach ~10K), and Nebraska (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Black Hills Corporation fans also like?

Beyond Black Hills Corporation itself, the audience over-indexes on Weather forecasting (7.11×), Renewable energy (5.35×), Solar energy (4.72×), and Photovoltaics (8.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Black Hills Corporation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Hills Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →