Black Hills Corporation Audience in United States

Black Hills Corporation has an estimated audience of 441,290 people in United States. 45.8% are female, 54.2% are male, average age 44.6. Top regions: South Dakota, Minnesota, Colorado. Top brand affinities: Photovoltaic system, CarGurus, Google Maps, Capital One, Autism Awareness.

The average Black Hills Corporation fan in United States is 44.6 years old, balanced, and lives primarily in South Dakota. The audience is concentrated in South Dakota, Minnesota, Colorado. Top brand affinities include Photovoltaic system, CarGurus, Google Maps, with strongest over-indexing on Photovoltaic system (15.42× the country average). Demographically, the Black Hills Corporation audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Black Hills Corporation fans

Demographic split for Black Hills Corporation audience in United States
MetricValue
Female45.8%
Male54.2%
Average age44.6
Estimated audience size441,290

Audience persona

The typical Black Hills Corporation fan in United States is balanced, around 44.6 years old, with strong Extroversion tendencies and a notable affinity for Photovoltaic system.

Top regions in United States

Top regions ranked by reach for Black Hills Corporation in United States
RegionReachAffinity
South Dakota13,35413.09×
Minnesota13,3442.11×
Colorado12,2791.77×
Nebraska11,8575.36×
California10,4900.22×
Iowa10,4592.88×
Texas9,5990.25×
Illinois7,3310.5×
Kansas6,1781.78×
Florida5,8810.2×
Arkansas5,7441.58×
Wisconsin5,6390.85×
New York4,5310.18×
Michigan4,4620.39×
Missouri4,4400.62×
Ohio3,9410.29×
Washington3,6870.42×
Wyoming3,6785.62×
Pennsylvania3,4210.23×
Indiana3,0690.38×
North Carolina3,0350.23×
Arizona2,9570.33×
Maryland2,8870.38×
Tennessee2,7980.32×
Georgia2,7850.2×
Virginia2,7660.26×
North Dakota2,4992.76×
Utah2,3020.58×
Oklahoma2,2710.46×
Massachusetts1,8050.21×
New Jersey1,6990.15×
Montana1,6631.36×
Oregon1,6530.33×
Kentucky1,6480.3×
Alabama1,4770.24×
South Carolina1,3530.2×
Louisiana1,3020.23×
Nevada1,1600.27×
Idaho1,0220.46×
Connecticut8360.19×
Mississippi8100.22×
New Mexico7670.35×
West Virginia5570.27×
New Hampshire4780.27×
Washington, District of Columbia4460.34×
Maine3690.23×
Hawaii3490.18×
Alaska3160.33×
Vermont2420.31×
Rhode Island2360.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Black Hills Corporation audience
BrandAffinityCategory
Photovoltaic system15.42×Home & Garden
CarGurus6.72×Cars & Mobility
Google Maps4.08×Internet & Social Media
Capital One3.8×Business & Career
Autism Awareness8.22×Health
Diabetes mellitus awareness5.81×Health
Kia Sportage17.03×Cars & Mobility
Indeed.com3.28×Business & Career
Singer-songwriter2.92×Music & Radio
Khan Academy5.87×Business & Career
Enterprise Rent-A-Car4.21×Cars & Mobility
Microblogging5.82×Technology & Electronics
Photovoltaics6.38×Home & Garden
Circle K4.14×Shopping
AutoZone2.33×Cars & Mobility
AccuWeather3.67×Home & Garden
Google News3.2×News
Discount Tire3.22×Shopping
Income tax6.26×Business & Career
Honda HR-V11.78×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Black Hills Corporation audience
TraitClusterScore
ExtroversionTHRILL1.57
Family OrientationCONSERVATISM1.55
Urban LifestyleOPEN1.43
Risk AppetiteTHRILL1.41
Need for SecurityCONSERVATISM1.35
DIY MentalityTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Black Hills Corporation
CountryShare
United States63.1%
United Kingdom15.1%
Italy4.3%

See Black Hills Corporation audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Black Hills Corporation have in United States?

Black Hills Corporation has an estimated audience of 441,290 people in United States, concentrated in South Dakota and Minnesota.

What is the gender split and age of Black Hills Corporation fans?

45.8% of Black Hills Corporation fans are female, 54.2% are male, with an average age of 44.6 years.

Which brands do Black Hills Corporation fans like most?

Black Hills Corporation fans show strongest brand affinity for Photovoltaic system (15.42×), CarGurus (6.72×), and Google Maps (4.08×) over the country average.

Where do Black Hills Corporation fans live in United States?

Black Hills Corporation fans in United States are most concentrated in South Dakota (reach 13,354), Minnesota (reach 13,344), and Colorado (reach 12,279). These three regions account for the largest share of the active audience.

What other brands do Black Hills Corporation fans also like?

Beyond Black Hills Corporation itself, the audience over-indexes on CarGurus (6.72×), Google Maps (4.08×), Capital One (3.8×), and Autism Awareness (8.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Black Hills Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.