Tupperware Audience in United States

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Tupperware has an estimated audience of 2,375,151 people in United States. 75.4% are female, 24.6% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Quinceañera (telenovela), Healthy habits, Beauty & Fashion, Instant messaging, Menards.

The average Tupperware fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Quinceañera (telenovela), Healthy habits, Beauty & Fashion, with strongest over-indexing on Quinceañera (telenovela) (14.17× the country average). Demographically, the Tupperware audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Home accessories

Demographics of Tupperware fans

Demographic split for Tupperware audience in United States
MetricValue
Female75.4%
Male24.6%
Average age42.1
Estimated audience size2,375,151

Audience persona

The typical Tupperware fan in United States is more female, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Quinceañera (telenovela).

Top regions in United States

Top regions ranked by reach for Tupperware in United States
RegionReachAffinity
California256,0690.98×
Texas198,8860.97×
Florida144,8190.9×
New York116,7810.88×
Illinois87,5501.11×
Pennsylvania77,4130.97×
Ohio76,7321.05×
North Carolina71,2881×
Georgia69,7020.95×
Michigan68,9991.11×
Virginia51,3510.89×
Tennessee50,3571.06×
Indiana50,3521.16×
New Jersey45,6280.76×
Washington45,6230.96×
Arizona45,2690.93×
Wisconsin44,6691.25×
Minnesota43,1931.27×
Missouri41,5331.08×
Massachusetts40,3870.86×
South Carolina39,5301.11×
Alabama36,5561.1×
Kentucky33,3771.12×
Maryland31,7420.78×
Colorado30,1860.81×
Iowa28,2581.44×
Louisiana27,9150.91×
Oklahoma27,4841.04×
Oregon26,2310.96×
Utah21,7421.02×
Kansas21,4831.15×
Arkansas20,9981.07×
Mississippi19,4350.99×
Nevada19,0800.83×
Connecticut18,3400.77×
Nebraska15,1711.27×
West Virginia13,0091.18×
Idaho12,9051.08×
New Mexico10,6780.9×
New Hampshire8,5180.91×
Hawaii8,4500.83×
South Dakota7,7511.41×
North Dakota7,4731.53×
Maine7,3970.87×
Montana6,4990.99×
Rhode Island5,8020.77×
Delaware5,0000.76×
Washington, District of Columbia4,6750.65×
Alaska3,8360.75×
Vermont3,7020.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tupperware audience
BrandAffinityCategory
Quinceañera (telenovela)14.17×Movies & TV
Healthy habits7.46×Health
Beauty & Fashion8.78×Beauty & Wellness
Instant messaging4.19×Internet & Social Media
Menards5.25×Home & Garden
Savannah Guthrie6.33×Movies & TV
Poultry farming7.62×Politics & Society
Women's fiction9.39×Literature
Kristi Noem5.56×Politics & Society
Beauty Makeup7.76×Beauty & Wellness
Carnival Cruises7.94×Travel & Leisure
Cat play and toys6.3×Pets & Animals
Princess House32.32×Home & Garden
Penn Badgley14.74×Movies & TV
Walk-in clinic8.32×Health
Scooby-Doo4.31×Movies & TV
Concurrent Versions System3.47×Technology & Electronics
Soldering iron9.27×Home & Garden
Anne Burrell6.61×Food & Beverages
Gmail3.2×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tupperware audience
TraitClusterScore
Family OrientationCONSERVATISM1.76
ExtroversionTHRILL1.54
LGBTQ+ IdentityOPEN1.24
Community OrientationOPEN1.23
Price SensitivityPREMIUM1.23
DIY MentalityTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Tupperware
CountryShare
United States13.8%
Brazil13.1%
Germany7.5%

See Tupperware audiences in other countries

More Home accessories audiences in United States

Frequently asked questions

How many fans does Tupperware have in United States?

Tupperware has an estimated audience of 2,375,151 people in United States, concentrated in California and Texas.

What is the gender split and age of Tupperware fans?

75.4% of Tupperware fans are female, 24.6% are male, with an average age of 42.1 years.

Which brands do Tupperware fans like most?

Tupperware fans show strongest brand affinity for Quinceañera (telenovela) (14.17×), Healthy habits (7.46×), and Beauty & Fashion (8.78×) over the country average.

Where do Tupperware fans live in United States?

Tupperware fans in United States are most concentrated in California (reach 256,069), Texas (reach 198,886), and Florida (reach 144,819). These three regions account for the largest share of the active audience.

What other brands do Tupperware fans also like?

Beyond Tupperware itself, the audience over-indexes on Healthy habits (7.46×), Beauty & Fashion (8.78×), Instant messaging (4.19×), and Menards (5.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tupperware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.