Rascasse Audience Intelligence

Princess House Target Market in United States

A data profile of the people who buy, follow and care about Princess House in United States — modelled from more than twelve digital signal sources. Princess House has an estimated audience of 715,987 people in United States.

#3037among Brand in United States#1298in Home & Garden

The average Princess House fan in United States is 38.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Tupperware, Discount stores, Milwaukee Brewers, with strongest over-indexing on Tupperware (32.32× the country average).

Demographically, the Princess House audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Princess House fan in United States is more female, around 38.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Tupperware.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Princess House profile in United States.

Audience size
716K
in United States
Gender
97.4%♀
2.6% male
Age
38.1
average years
Country rank
#29495
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Princess House

97.4% are female, 2.6% are male, average age 38.1.

Fig. 02

Gender split

97.4%
Female
2.6%
Male
Demographic split for Princess House audience in United States
MetricValue
Female97.4%
Male2.6%
Average age38.1
Estimated audience size715,987
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Princess House audience in United States
Age bracketShare%
16-1913%
20-2924%
30-3930%
40-4927%
50+6%
Fig. 04

Worldwide distribution

99.4%

of the worldwide Princess House audience comes from United States.

Worldwide audience distribution share by country for Princess House
CountryShare
United States99.4%
Germany0.4%
Italy0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Princess House audience in United States is strongest.

Fig. 05

Top regions by affinity

Princess House customers by region in United States
#RegionReachAffinity×
01California~300K3.78×
02Texas~200K2.92×
03New Mexico~10K2.86×
04Nevada~20K2.54×
05Arizona~30K2.14×
06Illinois~40K1.86×
07Oregon~10K1.85×
08Nebraska~6K1.72×
09Oklahoma~10K1.71×
10Colorado~20K1.65×
11Idaho~6K1.61×
12Utah~10K1.58×
13Arkansas~9K1.55×
14Washington~20K1.47×
15North Carolina~30K1.45×
16Georgia~30K1.33×
17Kansas~7K1.30×
18Wyoming~1K1.09×
19Iowa~6K1.03×
20Indiana~10K0.96×
21Tennessee~10K0.90×
22Alabama~8K0.86×
23South Carolina~9K0.84×
24Mississippi~4K0.75×
25South Dakota~1K0.74×
26Wisconsin~7K0.71×
27Delaware~1K0.71×
28North Dakota<1K0.69×
29Rhode Island~2K0.67×
30Alaska<1K0.66×
31Louisiana~6K0.64×
32Maine~2K0.61×
33Minnesota~6K0.60×
34Montana~1K0.60×
35Florida~30K0.58×
36Kentucky~5K0.57×
37West Virginia~2K0.54×
38Hawaii~2K0.52×
39New Hampshire~1K0.52×
40Michigan~9K0.49×
41Washington, District of Columbia~1K0.49×
42Maryland~6K0.47×
43Missouri~5K0.47×
44Massachusetts~6K0.45×
45Connecticut~3K0.44×
46New Jersey~8K0.43×
47Virginia~7K0.42×
48Pennsylvania~9K0.36×
49Ohio~7K0.33×
50New York~10K0.32×
Fig. 06

Affinity by region

Affinity by region — Princess House, United States
0.32×1.00×3.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Princess House audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Princess House audience
#·InterestCategoryAffinity×
01TupperwareHome & Garden32.32×
02Baking powderFood & Beverages10.56×
03Milwaukee BrewersSports7.93×
04Discount storesShopping6.83×
05QVCMovies & TV5.50×
06Mineral waterFood & Beverages5.42×
07Soap operaMovies & TV5.21×
08HypermarketShopping4.83×
09Microwave ovenHome & Garden4.64×
10Shopping mallsShopping4.24×
11Detroit TigersSports4.17×
12Renewable energyBusiness & Career3.95×
13Mortgage loansBusiness & Career3.32×
14Pizza HutFood & Beverages2.96×
15Domino's PizzaFood & Beverages2.83×
16Organic foodFood & Beverages2.82×
17SubwayFood & Beverages2.80×
18FurnitureHome & Garden2.57×
19PinterestInternet & Social Media2.50×
20McDonald'sFood & Beverages2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Princess House audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Princess House audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM4.25×
Convenience OrientationPREMIUM3.90×
Family OrientationCONSERVATISM2.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Princess House audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.47×
Luxury OrientationPREMIUM0.53×
Risk AppetiteTHRILL0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Princess House's target market in United States?

Princess House's target market in United States covers an estimated 715,987 people, concentrated in California and Texas.

02

What is the gender split and age of Princess House customers?

97.4% of the Princess House audience are female, 2.6% are male, with an average age of 38.1 years.

03

Which brands do Princess House fans like most?

Princess House fans show strongest brand affinity for Tupperware (32.32×), Discount stores (6.83×), and Milwaukee Brewers (7.93×) over the country average.

04

Where do Princess House fans live in United States?

Princess House fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Illinois (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Princess House fans also like?

Beyond Princess House itself, the audience over-indexes on Discount stores (6.83×), Milwaukee Brewers (7.93×), Shopping malls (4.24×), and Mortgage loans (3.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Princess House audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Princess House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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