Princess House Audience in United States

Princess House has an estimated audience of 701,393 people in United States. 97.4% are female, 2.6% are male, average age 38.1. Top regions: California, Texas, Illinois. Top brand affinities: Milwaukee Brewers, La Liga, San Diego Padres, Detroit Tigers, Lowe's.

The average Princess House fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Milwaukee Brewers, La Liga, San Diego Padres, with strongest over-indexing on Milwaukee Brewers (7.31× the country average). Demographically, the Princess House audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Princess House fans

Demographic split for Princess House audience in United States
MetricValue
Female97.4%
Male2.6%
Average age38.1
Estimated audience size701,393

Audience persona

The typical Princess House fan in United States is more female, around 38.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Milwaukee Brewers.

Top regions in United States

Top regions ranked by reach for Princess House in United States
RegionReachAffinity
California313,9384.07×
Texas189,1303.14×
Illinois46,1081.97×
Arizona30,5552.13×
North Carolina30,4071.44×
Florida29,5200.62×
Georgia28,4901.32×
Washington22,6751.61×
Colorado19,2751.74×
Nevada17,6332.6×
Oregon15,3421.91×
Oklahoma14,2121.82×
Tennessee13,0050.92×
Indiana12,6320.99×
New York12,2100.31×
Utah10,9101.74×
Arkansas9,4771.64×
New Mexico9,1002.59×
South Carolina9,0950.86×
Michigan8,7340.48×
Pennsylvania7,9200.34×
Alabama7,8270.8×
New Jersey7,4620.42×
Kansas7,3321.33×
Virginia6,9930.41×
Wisconsin6,7570.64×
Ohio6,3200.29×
Nebraska6,0051.71×
Minnesota5,9380.59×
Louisiana5,8240.64×
Iowa5,5690.96×
Massachusetts5,3310.39×
Maryland4,9650.41×
Idaho4,9331.4×
Missouri4,8550.43×
Kentucky4,1790.48×
Mississippi3,2130.56×
Connecticut2,7010.38×
Wyoming1,2241.18×
Rhode Island1,2190.55×
Delaware1,1180.58×
South Dakota1,0340.64×
North Dakota7420.51×
Hawaii5850.19×
West Virginia5320.16×
New Hampshire5230.19×
Montana4390.23×
Washington, District of Columbia4080.19×
Alaska4010.27×
Maine2820.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Princess House audience
BrandAffinityCategory
Milwaukee Brewers7.31×Sports
La Liga5.61×Sports
San Diego Padres6.7×Sports
Detroit Tigers3.3×Sports
Lowe's1.89×Shopping
Sephora2.23×Shopping
Discount stores2.37×Shopping
T-Mobile1.82×Technology & Electronics
Personal care2.03×Health
Tupperware9.24×Home & Garden
Michael Kors3.67×Fashion & Accessoires
Boutiques1.64×Fashion & Accessoires
Fragrances1.83×Beauty & Wellness
Children's clothing2.61×Fashion & Accessoires
Pittsburgh Pirates4.47×Sports
Home Appliances1.64×Home & Garden
Kitchenware2.22×Home & Garden
Shopping malls1.76×Shopping
Microwave oven2.53×Home & Garden
Online food ordering2.78×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Princess House audience
TraitClusterScore
Price SensitivityPREMIUM1.95
Convenience OrientationPREMIUM1.52
CreativityOPEN1.27
DIY MentalityTHRILL1.26
Career OrientationPOWER1.23
TraditionCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Princess House
CountryShare
United States99.4%
Germany0.4%
Italy0.2%

See Princess House audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Princess House have in United States?

Princess House has an estimated audience of 701,393 people in United States, concentrated in California and Texas.

What is the gender split and age of Princess House fans?

97.4% of Princess House fans are female, 2.6% are male, with an average age of 38.1 years.

Which brands do Princess House fans like most?

Princess House fans show strongest brand affinity for Milwaukee Brewers (7.31×), La Liga (5.61×), and San Diego Padres (6.7×) over the country average.

Where do Princess House fans live in United States?

Princess House fans in United States are most concentrated in California (reach 313,938), Texas (reach 189,130), and Illinois (reach 46,108). These three regions account for the largest share of the active audience.

What other brands do Princess House fans also like?

Beyond Princess House itself, the audience over-indexes on La Liga (5.61×), San Diego Padres (6.7×), Detroit Tigers (3.3×), and Lowe's (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Princess House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.