Beauty Makeup Audience in United States

Beauty Makeup has an estimated audience of 12,549,346 people in United States. 73.6% are female, 26.4% are male, average age 29.2. Top regions: California, New York, Texas. Top brand affinities: PSV Eindhoven, Diabetes mellitus awareness, Makeup Tutorials, Autism Awareness, Deutsche Eishockey Liga.

The average Beauty Makeup fan in United States is 29.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include PSV Eindhoven, Diabetes mellitus awareness, Makeup Tutorials, with strongest over-indexing on PSV Eindhoven (93× the country average). Demographically, the Beauty Makeup audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Cosmetics

Demographics of Beauty Makeup fans

Demographic split for Beauty Makeup audience in United States
MetricValue
Female73.6%
Male26.4%
Average age29.2
Estimated audience size12,549,346

Audience persona

The typical Beauty Makeup fan in United States is more female, around 29.2 years old, with strong Luxury Orientation tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Beauty Makeup in United States
RegionReachAffinity
California899,5630.65×
New York578,9530.83×
Texas577,3740.54×
Florida421,6090.5×
Georgia183,2250.47×
New Jersey173,4110.54×
Illinois163,8240.39×
Ohio160,9760.42×
North Carolina138,5420.37×
South Carolina135,9290.72×
Mississippi130,2291.26×
Alabama125,7460.72×
Arizona124,2650.48×
Michigan122,0960.37×
Kentucky120,6290.77×
Virginia118,8020.39×
Pennsylvania116,4420.28×
Louisiana115,7900.72×
Arkansas115,6931.12×
Oklahoma113,1430.81×
Washington111,3860.44×
Tennessee111,2380.44×
Indiana107,6070.47×
West Virginia107,5101.84×
Massachusetts100,6810.41×
Kansas99,3031×
Idaho99,2801.58×
Wisconsin98,6740.52×
Maryland97,3460.45×
Missouri96,1970.48×
Hawaii94,8391.76×
Iowa94,2730.91×
Connecticut93,8290.75×
Montana93,5262.69×
South Dakota92,3133.18×
Colorado91,4740.46×
North Dakota89,8833.49×
New Hampshire88,5841.79×
Minnesota88,1620.49×
Nebraska86,7431.38×
New Mexico86,2901.37×
Nevada86,0110.71×
Rhode Island85,5382.14×
Maine85,4871.9×
Oregon84,9130.59×
Utah84,4060.75×
Delaware76,6022.21×
Washington, District of Columbia55,3091.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beauty Makeup audience
BrandAffinityCategory
PSV Eindhoven93×Sports
Diabetes mellitus awareness7.82×Health
Makeup Tutorials7.69×Beauty & Wellness
Autism Awareness9.53×Health
Deutsche Eishockey Liga36.96×Sports
Singer-songwriter3.67×Music & Radio
Microblogging7.93×Technology & Electronics
Back to the Future11.81×Movies & TV
Natural foods6.05×Food & Beverages
Feyenoord31.43×Sports
Long hair4.56×Beauty & Wellness
TikTok2.13×Internet & Social Media
Income tax8.24×Business & Career
Eyelash extensions4.73×Beauty & Wellness
Skin care2.81×Beauty & Wellness
Moisturizer3.8×Home & Garden
Lace wig3.44×Beauty & Wellness
Sephora2.59×Shopping
Artificial nails4.74×Beauty & Wellness
Horoscope5.19×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beauty Makeup audience
TraitClusterScore
Luxury OrientationPREMIUM2.35
LGBTQ+ IdentityOPEN1.83
Design AffinityPREMIUM1.4
MindfulnessBALANCE1.37
ExtroversionTHRILL1.35
Price SensitivityPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Beauty Makeup
CountryShare
United States23.5%
China8.4%
Italy5.1%

See Beauty Makeup audiences in other countries

More Cosmetics audiences in United States

Frequently asked questions

How many fans does Beauty Makeup have in United States?

Beauty Makeup has an estimated audience of 12,549,346 people in United States, concentrated in California and New York.

What is the gender split and age of Beauty Makeup fans?

73.6% of Beauty Makeup fans are female, 26.4% are male, with an average age of 29.2 years.

Which brands do Beauty Makeup fans like most?

Beauty Makeup fans show strongest brand affinity for PSV Eindhoven (93×), Diabetes mellitus awareness (7.82×), and Makeup Tutorials (7.69×) over the country average.

Where do Beauty Makeup fans live in United States?

Beauty Makeup fans in United States are most concentrated in California (reach 899,563), New York (reach 578,953), and Texas (reach 577,374). These three regions account for the largest share of the active audience.

What other brands do Beauty Makeup fans also like?

Beyond Beauty Makeup itself, the audience over-indexes on Diabetes mellitus awareness (7.82×), Makeup Tutorials (7.69×), Autism Awareness (9.53×), and Deutsche Eishockey Liga (36.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beauty Makeup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.