Women's fiction Audience in United States

Women's fiction logo

Women's fiction has an estimated audience of 10,132,314 people in United States. 76.1% are female, 23.9% are male, average age 39.0. Top regions: California, Texas, New York. Top brand affinities: Khan Academy, This Is Us (TV series), Goodreads, Capital One, Full House.

The average Women's fiction fan in United States is 39.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Khan Academy, This Is Us (TV series), Goodreads, with strongest over-indexing on Khan Academy (28.77× the country average). Demographically, the Women's fiction audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Luxury Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Women's fiction fans

Demographic split for Women's fiction audience in United States
MetricValue
Female76.1%
Male23.9%
Average age39.0
Estimated audience size10,132,314

Audience persona

The typical Women's fiction fan in United States is more female, around 39.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Khan Academy.

Top regions in United States

Top regions ranked by reach for Women's fiction in United States
RegionReachAffinity
California657,8950.59×
Texas520,0900.6×
New York488,7180.86×
Florida384,9960.56×
Pennsylvania248,8500.73×
Illinois222,6340.66×
Ohio213,7240.68×
Georgia192,7740.62×
North Carolina186,2520.61×
New Jersey186,0980.72×
Massachusetts183,6090.92×
Michigan172,6170.65×
Virginia165,4330.67×
Washington158,5530.78×
Missouri151,8170.93×
Indiana134,9870.73×
Tennessee126,0380.62×
Wisconsin115,7960.76×
Oregon111,6730.96×
Colorado109,9900.69×
Maryland109,7350.63×
South Carolina102,7910.67×
Minnesota99,8910.69×
Arizona96,1330.46×
Kentucky92,7460.73×
Oklahoma89,2800.79×
Kansas78,3590.98×
Utah77,7040.86×
Louisiana76,1400.58×
Iowa74,3890.89×
Connecticut72,1410.71×
Alabama70,8750.5×
Mississippi68,5080.82×
Arkansas65,9330.79×
West Virginia56,5561.2×
Alaska56,4392.6×
Nevada52,7880.54×
Maine52,4661.45×
Idaho52,2271.03×
Hawaii49,8911.15×
Montana49,2001.75×
South Dakota48,5622.07×
North Dakota47,2842.27×
New Hampshire46,6001.17×
Wyoming45,7513.05×
Nebraska45,6320.9×
New Mexico45,3940.89×
Rhode Island44,9981.4×
Vermont44,2582.49×
Delaware43,6551.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Women's fiction audience
BrandAffinityCategory
Khan Academy28.77×Business & Career
This Is Us (TV series)29.82×Movies & TV
Goodreads19.5×Literature
Capital One7.08×Business & Career
Full House26.62×Movies & TV
Book discussion club15.96×Literature
Wattpad17.45×Internet & Social Media
Diane Keaton9.4×Movies & TV
Google Maps5.94×Internet & Social Media
PSV Eindhoven51.82×Sports
Indeed.com5.85×Business & Career
Jane the Virgin25.79×Movies & TV
Beetlejuice6.21×Movies & TV
Google News7.2×News
Kendra Scott11.99×Fashion & Accessoires
E-book readers8.37×Technology & Electronics
Circle K7.71×Shopping
Horoscope10.17×Health
Charlie Hunnam11.31×Movies & TV
AccuWeather6.31×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Women's fiction audience
TraitClusterScore
Luxury OrientationPREMIUM4.16
Urban LifestyleOPEN1.9
SustainabilityBALANCE1.6
TravellingTHRILL1.57
CreativityOPEN1.55
Design AffinityPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Women's fiction
CountryShare
United States31.7%
United Kingdom7.5%
Germany6.0%

See Women's fiction audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Women's fiction have in United States?

Women's fiction has an estimated audience of 10,132,314 people in United States, concentrated in California and Texas.

What is the gender split and age of Women's fiction fans?

76.1% of Women's fiction fans are female, 23.9% are male, with an average age of 39.0 years.

Which brands do Women's fiction fans like most?

Women's fiction fans show strongest brand affinity for Khan Academy (28.77×), This Is Us (TV series) (29.82×), and Goodreads (19.5×) over the country average.

Where do Women's fiction fans live in United States?

Women's fiction fans in United States are most concentrated in California (reach 657,895), Texas (reach 520,090), and New York (reach 488,718). These three regions account for the largest share of the active audience.

What other brands do Women's fiction fans also like?

Beyond Women's fiction itself, the audience over-indexes on This Is Us (TV series) (29.82×), Goodreads (19.5×), Capital One (7.08×), and Full House (26.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Women's fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.