Rascasse Audience Intelligence

Women's fiction Audience in United States

A data profile of the people who buy, follow and care about Women's fiction in United States — modelled from more than twelve digital signal sources. Women's fiction has an estimated audience of 10,132,314 people in United States.

#21among Literary genre in United States#2261among Topic in United States#62in Literature

The average Women's fiction fan in United States is 39.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Book discussion club, Goodreads, QVC, with strongest over-indexing on Book discussion club (23.88× the country average).

Demographically, the Women's fiction audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Women's fiction fan in United States is more female, around 39.0 years old, with strong Family Orientation tendencies and a notable affinity for Book discussion club.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Women's fiction profile in United States.

Audience size
10.1M
in United States
Gender
76.1%♀
23.9% male
Age
39.0
average years
Country rank
#3527
Topic in United States
Fig. 01

Search interest · 12-month trend

-100%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Women's fiction fans

76.1% are female, 23.9% are male, average age 39.0.

Fig. 02

Gender split

76.1%
Female
23.9%
Male
Demographic split for Women's fiction audience in United States
MetricValue
Female76.1%
Male23.9%
Average age39.0
Estimated audience size10,132,314
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Women's fiction audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3917%
40-4919%
50+23%
Fig. 04

Worldwide distribution

31.7%

of the worldwide Women's fiction audience comes from United States.

Worldwide audience distribution share by country for Women's fiction
CountryShare
United States31.7%
United Kingdom7.5%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Women's fiction audience in United States is strongest.

Fig. 05

Top regions by affinity

Women's fiction fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~30K1.19×
02Vermont~20K1.17×
03North Dakota~20K1.15×
04South Dakota~30K1.12×
05Montana~30K1.08×
06Delaware~30K1.07×
07Maine~40K1.06×
08Rhode Island~30K1.05×
09West Virginia~50K1.03×
10Hawaii~40K1.02×
11New Hampshire~40K1.02×
12Washington, District of Columbia~30K1.01×
13Idaho~50K1.00×
14Oregon~100K0.99×
15Kansas~80K0.99×
16New Mexico~50K0.99×
17Nebraska~50K0.99×
18Iowa~80K0.98×
19Mississippi~80K0.98×
20Arkansas~80K0.98×
21Missouri~200K0.97×
22Utah~90K0.97×
23Massachusetts~200K0.96×
24Oklahoma~100K0.96×
25Kentucky~100K0.95×
26Connecticut~100K0.95×
27Wisconsin~100K0.94×
28Louisiana~100K0.94×
29Nevada~90K0.94×
30Indiana~200K0.93×
31South Carolina~100K0.93×
32Minnesota~100K0.93×
33Alabama~100K0.93×
34Washington~200K0.92×
35Colorado~100K0.92×
36Tennessee~200K0.91×
37Maryland~200K0.91×
38New York~500K0.89×
39Michigan~200K0.89×
40New Jersey~200K0.89×
41Virginia~200K0.89×
42Arizona~200K0.89×
43Pennsylvania~300K0.88×
44Ohio~300K0.88×
45Georgia~300K0.87×
46North Carolina~300K0.87×
47Illinois~300K0.85×
48Florida~500K0.78×
49Texas~700K0.75×
50California~800K0.72×
Fig. 06

Affinity by region

Affinity by region — Women's fiction, United States
0.72×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Women's fiction audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Women's fiction audience
#·InterestCategoryAffinity×
01Jojo MoyesLiterature60.59×
02GoodreadsLiterature24.14×
03Book discussion clubLiterature23.88×
04Young-adult fictionLiterature14.17×
05QVCMovies & TV12.38×
06Elderly careHealth11.65×
07E-book readersTechnology & Electronics8.62×
08Crime fictionLiterature7.15×
09BestsellerLiterature7.13×
10Amazon KindleLiterature6.62×
11Weather forecastingHome & Garden5.90×
12Psychological thrillerLiterature5.82×
13FedExBusiness & Career5.17×
14Sustainable energyHome & Garden4.56×
15Discount storesShopping4.50×
16Romance novelsLiterature4.12×
17PinterestInternet & Social Media3.64×
18Shopping mallsShopping3.32×
19Mortgage loansBusiness & Career2.93×
20Planet FitnessSports2.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Women's fiction audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Women's fiction audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.87×
SustainabilityBALANCE1.97×
Convenience OrientationPREMIUM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Women's fiction audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.85×
Early Adopter MentalityPOWER0.86×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Women's fiction have in United States?

Women's fiction has an estimated audience of 10,132,314 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Women's fiction fans?

76.1% of Women's fiction fans are female, 23.9% are male, with an average age of 39.0 years.

03

Which brands do Women's fiction fans like most?

Women's fiction fans show strongest brand affinity for Book discussion club (23.88×), Goodreads (24.14×), and QVC (12.38×) over the country average.

04

Where do Women's fiction fans live in United States?

Women's fiction fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Women's fiction fans also like?

Beyond Women's fiction itself, the audience over-indexes on Goodreads (24.14×), QVC (12.38×), Young-adult fiction (14.17×), and E-book readers (8.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Women's fiction audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Women's fiction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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