Rascasse Audience Intelligence

Electricity generation Audience in Germany

A data profile of the people who buy, follow and care about Electricity generation in Germany — modelled from more than twelve digital signal sources. Electricity generation has an estimated audience of 3,209,341 people in Germany.

#84among Field of study in Germany#1188among Topic in Germany#157in Home & Garden

The average Electricity generation fan in Germany is 43.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Solar power, Solar cell, Efficient energy use, with strongest over-indexing on Solar power (14.16× the country average).

Demographically, the Electricity generation audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.

The typical Electricity generation fan in Germany is more male, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Solar power.

Category: Home & Garden · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electricity generation profile in Germany.

Audience size
3.2M
in Germany
Gender
29.0%♀
71.0% male
Age
43.5
average years
Country rank
#1942
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electricity generation fans

29.0% are female, 71.0% are male, average age 43.5.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for Electricity generation audience in Germany
MetricValue
Female29.0%
Male71.0%
Average age43.5
Estimated audience size3,209,341
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Electricity generation audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3920%
40-4925%
50+29%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Electricity generation audience comes from Germany.

Worldwide audience distribution share by country for Electricity generation
CountryShare
United States21.3%
Germany7.4%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electricity generation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electricity generation fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.57×
02Thüringen~90K1.14×
03Mecklenburg-Vorpommern~70K1.12×
04Sachsen-Anhalt~90K1.08×
05Brandenburg~100K1.02×
06Schleswig-Holstein~100K0.98×
07Hamburg~70K0.98×
08Rheinland-Pfalz~200K0.95×
09Sachsen~100K0.94×
10Berlin~100K0.91×
11Niedersachsen~300K0.88×
12Baden-Württemberg~400K0.87×
13Hessen~200K0.87×
14Bayern~400K0.84×
15Nordrhein-Westfalen~600K0.81×
Fig. 06

Affinity by region

Affinity by region — Electricity generation, Germany
0.81×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electricity generation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electricity generation audience
#·InterestCategoryAffinity×
01Solar water heatingHome & Garden24.74×
02Solar cellHome & Garden19.36×
03Photovoltaic systemHome & Garden16.33×
04Solar powerHome & Garden14.16×
05RyobiCars & Mobility12.81×
06PhotovoltaicsHome & Garden12.72×
07Efficient energy useTechnology & Electronics11.88×
08Energy conservationHome & Garden10.80×
09Central heatingHome & Garden7.52×
10Wood carvingHome & Garden7.16×
11Sandra BullockMovies & TV5.80×
12MotorboatCars & Mobility5.61×
13Solar energyHome & Garden5.43×
14Ryan GoslingMovies & TV5.34×
15Renewable energyBusiness & Career4.99×
16Sustainable energyHome & Garden3.96×
17HVACHome & Garden3.48×
18FRITZ!BoxTechnology & Electronics2.62×
19EnergyHome & Garden2.47×
20TagesschauMovies & TV1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electricity generation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electricity generation audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.40×
PatriotismCONSERVATISM1.94×
Need for SecurityCONSERVATISM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electricity generation audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.52×
CreativityOPEN0.66×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electricity generation have in Germany?

Electricity generation has an estimated audience of 3,209,341 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electricity generation fans?

29.0% of Electricity generation fans are female, 71.0% are male, with an average age of 43.5 years.

03

Which brands do Electricity generation fans like most?

Electricity generation fans show strongest brand affinity for Solar power (14.16×), Solar cell (19.36×), and Efficient energy use (11.88×) over the country average.

04

Where do Electricity generation fans live in Germany?

Electricity generation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Electricity generation fans also like?

Beyond Electricity generation itself, the audience over-indexes on Solar cell (19.36×), Efficient energy use (11.88×), Photovoltaic system (16.33×), and Photovoltaics (12.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Electricity generation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electricity generation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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