Candle wick Audience in Germany
Candle wick has an estimated audience of 314,944 people in Germany. 75.7% are female, 24.3% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Power outage, Fire, Live, Days Out With Kids, Lighting.
The average Candle wick fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Power outage, Fire, Live, with strongest over-indexing on Power outage (18.69× the country average). Demographically, the Candle wick audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Candle wick fans
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 40.9 |
| Estimated audience size | 314,944 |
Audience persona
The typical Candle wick fan in Germany is more female, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Power outage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,839 | 1.22× |
| Bayern | 64,479 | 1.27× |
| Baden-Württemberg | 45,890 | 1.07× |
| Niedersachsen | 28,709 | 0.94× |
| Hessen | 26,895 | 1.12× |
| Rheinland-Pfalz | 18,620 | 1.18× |
| Berlin | 15,939 | 1.13× |
| Sachsen | 13,577 | 0.88× |
| Schleswig-Holstein | 9,568 | 0.85× |
| Brandenburg | 7,841 | 0.8× |
| Thüringen | 7,577 | 0.94× |
| Hamburg | 7,423 | 1.04× |
| Sachsen-Anhalt | 6,589 | 0.81× |
| Saarland | 4,535 | 1.17× |
| Mecklenburg-Vorpommern | 4,534 | 0.75× |
| Bremen | 4,367 | 1.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Power outage | 18.69× | Home & Garden |
| Fire | 8.1× | Home & Garden |
| Live | 11.99× | Music & Radio |
| Days Out With Kids | 36.63× | Travel & Leisure |
| Lighting | 5.59× | Home & Garden |
| Lights (musician) | 7.88× | Music & Radio |
| Discount stores | 1.89× | Shopping |
| Fragrances | 2.91× | Beauty & Wellness |
| Candle | 4.25× | Home & Garden |
| Beauty | 1.59× | Beauty & Wellness |
| Value for Money | 40.56× | Business & Career |
| Online shopping | 1.52× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.68× | Movies & TV |
| Business | 1.52× | Business & Career |
| Cosmetics | 1.71× | Beauty & Wellness |
| Europe | 1.6× | Travel & Leisure |
| Shoes | 1.71× | Fashion & Accessoires |
| Ernsting's family | 2.99× | Shopping |
| Cake | 2.39× | Food & Beverages |
| Garden | 1.66× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.9 |
| DIY Mentality | THRILL | 2.15 |
| Urban Lifestyle | OPEN | 2.06 |
| Creativity | OPEN | 2.02 |
| Quality Awareness | PREMIUM | 1.86 |
| Sustainability | BALANCE | 1.84 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.8% |
| United Kingdom | 12.3% |
| Australia | 6.4% |
See Candle wick audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Candle wick have in Germany?
Candle wick has an estimated audience of 314,944 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Candle wick fans?
75.7% of Candle wick fans are female, 24.3% are male, with an average age of 40.9 years.
Which brands do Candle wick fans like most?
Candle wick fans show strongest brand affinity for Power outage (18.69×), Fire (8.1×), and Live (11.99×) over the country average.
Where do Candle wick fans live in Germany?
Candle wick fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,839), Bayern (reach 64,479), and Baden-Württemberg (reach 45,890). These three regions account for the largest share of the active audience.
What other brands do Candle wick fans also like?
Beyond Candle wick itself, the audience over-indexes on Fire (8.1×), Live (11.99×), Days Out With Kids (36.63×), and Lighting (5.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Candle wick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.