Rascasse Audience Intelligence

Candle wick Audience in Germany

A data profile of the people who buy, follow and care about Candle wick in Germany — modelled from more than twelve digital signal sources. Candle wick has an estimated audience of 314,944 people in Germany.

#5997among Topic in Germany#814in Home & Garden

The average Candle wick fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Power outage, Fire, Live, with strongest over-indexing on Power outage (18.69× the country average).

Demographically, the Candle wick audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Candle wick fan in Germany is more female, around 40.9 years old, with strong Extroversion tendencies and a notable affinity for Power outage.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Candle wick profile in Germany.

Audience size
315K
in Germany
Gender
75.7%♀
24.3% male
Age
40.9
average years
Country rank
#16710
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Candle wick fans

75.7% are female, 24.3% are male, average age 40.9.

Fig. 02

Gender split

75.7%
Female
24.3%
Male
Demographic split for Candle wick audience in Germany
MetricValue
Female75.7%
Male24.3%
Average age40.9
Estimated audience size314,944
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Candle wick audience in Germany
Age bracketShare%
16-1914%
20-2918%
30-3922%
40-4926%
50+20%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Candle wick audience comes from Germany.

Worldwide audience distribution share by country for Candle wick
CountryShare
United States42.8%
United Kingdom12.3%
Australia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Candle wick audience in Germany is strongest.

Fig. 05

Top regions by affinity

Candle wick fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~80K1.15×
02Bremen~3K1.15×
03Bayern~60K1.09×
04Rheinland-Pfalz~20K1.08×
05Hessen~30K1.07×
06Berlin~10K1.05×
07Saarland~4K1.04×
08Baden-Württemberg~40K1.02×
09Thüringen~8K1.02×
10Hamburg~7K1.01×
11Sachsen~10K0.96×
12Sachsen-Anhalt~8K0.96×
13Mecklenburg-Vorpommern~6K0.96×
14Niedersachsen~30K0.95×
15Schleswig-Holstein~10K0.94×
16Brandenburg~9K0.93×
Fig. 06

Affinity by region

Affinity by region — Candle wick, Germany
0.93×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Candle wick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Candle wick audience
#·InterestCategoryAffinity×
01Value for MoneyBusiness & Career40.56×
02Days Out With KidsTravel & Leisure36.63×
03Power outageHome & Garden18.69×
04LiveMusic & Radio11.99×
05FireHome & Garden8.10×
06Lights (musician)Music & Radio7.88×
07LightingHome & Garden5.59×
08CandleHome & Garden4.25×
09Ernsting's familyShopping2.99×
10FragrancesBeauty & Wellness2.91×
11Gute Zeiten, schlechte ZeitenMovies & TV2.68×
12CakeFood & Beverages2.39×
13Discount storesShopping1.89×
14CosmeticsBeauty & Wellness1.71×
15ShoesFashion & Accessoires1.71×
16GardenHome & Garden1.66×
17EuropeTravel & Leisure1.60×
18BeautyBeauty & Wellness1.59×
19Online shoppingShopping1.52×
20BusinessBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Candle wick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Candle wick audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.71×
Price SensitivityPREMIUM1.50×
CreativityOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Candle wick audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
TravellingTHRILL0.79×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Candle wick have in Germany?

Candle wick has an estimated audience of 314,944 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Candle wick fans?

75.7% of Candle wick fans are female, 24.3% are male, with an average age of 40.9 years.

03

Which brands do Candle wick fans like most?

Candle wick fans show strongest brand affinity for Power outage (18.69×), Fire (8.1×), and Live (11.99×) over the country average.

04

Where do Candle wick fans live in Germany?

Candle wick fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Candle wick fans also like?

Beyond Candle wick itself, the audience over-indexes on Fire (8.1×), Live (11.99×), Days Out With Kids (36.63×), and Lighting (5.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Candle wick audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Candle wick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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