Candle Audience in Germany
Candle has an estimated audience of 4,156,351 people in Germany. 77.3% are female, 22.7% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Candle wick, Yankee Candle, Sirens, Ernsting's family, Discount stores.
The average Candle fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Candle wick, Yankee Candle, Sirens, with strongest over-indexing on Candle wick (18.27× the country average). Demographically, the Candle audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Video game
Demographics of Candle fans
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 38.6 |
| Estimated audience size | 4,156,351 |
Audience persona
The typical Candle fan in Germany is more female, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Candle wick.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,103,219 | 1.21× |
| Baden-Württemberg | 610,099 | 1.08× |
| Bayern | 602,748 | 0.9× |
| Niedersachsen | 414,875 | 1.03× |
| Hessen | 313,383 | 0.99× |
| Sachsen | 236,521 | 1.16× |
| Rheinland-Pfalz | 211,774 | 1.02× |
| Berlin | 160,776 | 0.87× |
| Brandenburg | 135,412 | 1.05× |
| Schleswig-Holstein | 131,155 | 0.88× |
| Sachsen-Anhalt | 127,580 | 1.18× |
| Thüringen | 116,911 | 1.1× |
| Hamburg | 82,343 | 0.88× |
| Mecklenburg-Vorpommern | 77,304 | 0.97× |
| Saarland | 48,576 | 0.95× |
| Bremen | 25,916 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Candle wick | 18.27× | Home & Garden |
| Yankee Candle | 13.66× | Home & Garden |
| Sirens | 9.23× | Movies & TV |
| Ernsting's family | 3.53× | Shopping |
| Discount stores | 1.74× | Shopping |
| Deichmann | 2.17× | Shopping |
| Cosmetics | 1.69× | Beauty & Wellness |
| Jewelry | 1.87× | Fashion & Accessoires |
| Natural World | 1.87× | Fashion & Accessoires |
| Footwear | 1.87× | Fashion & Accessoires |
| H&M | 1.72× | Shopping |
| Shoes | 1.59× | Fashion & Accessoires |
| Tchibo | 2.31× | Shopping |
| Lidl | 1.57× | Shopping |
| Edeka | 1.6× | Shopping |
| Garden | 1.52× | Home & Garden |
| REWE | 1.55× | Shopping |
| Kaufland | 1.58× | Shopping |
| Home improvement | 1.58× | Home & Garden |
| Luxury goods | 1.56× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.88 |
| DIY Mentality | THRILL | 1.85 |
| Creativity | OPEN | 1.68 |
| Sustainability | BALANCE | 1.51 |
| Individualism | JOY | 1.51 |
| Travelling | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 7.0% |
| Germany | 5.5% |
See Candle audiences in other countries
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Frequently asked questions
How many fans does Candle have in Germany?
Candle has an estimated audience of 4,156,351 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Candle fans?
77.3% of Candle fans are female, 22.7% are male, with an average age of 38.6 years.
Which brands do Candle fans like most?
Candle fans show strongest brand affinity for Candle wick (18.27×), Yankee Candle (13.66×), and Sirens (9.23×) over the country average.
Where do Candle fans live in Germany?
Candle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,103,219), Baden-Württemberg (reach 610,099), and Bayern (reach 602,748). These three regions account for the largest share of the active audience.
What other brands do Candle fans also like?
Beyond Candle itself, the audience over-indexes on Yankee Candle (13.66×), Sirens (9.23×), Ernsting's family (3.53×), and Discount stores (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Candle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.