A data profile of the people who buy, follow and care about Candle in India — modelled from more than twelve digital signal sources. Candle has an estimated audience of 3,229,024 people in India.
The average Candle fan in India is 32.1 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Sex and the City (film), G.E.M., Harry Potter, with strongest over-indexing on Sex and the City (film) (9.69× the country average).
Demographically, the Candle audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Candle fan in India is more male, around 32.1 years old, with strong Quality Awareness tendencies and a notable affinity for Sex and the City (film).
The key figures that characterise the Candle profile in India.
40.4% are female, 59.6% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 32.1 |
| Estimated audience size | 3,229,024 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Candle audience comes from India.
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 7.0% |
| Germany | 5.5% |
Where the Candle audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~5K | 1.39× | |
| 02 | Karnataka | ~100K | 1.32× | |
| 03 | West Bengal | ~100K | 1.29× | |
| 04 | Assam | ~40K | 1.22× | |
| 05 | Tripura | ~5K | 1.20× | |
| 06 | Maharashtra | ~200K | 1.09× | |
| 07 | Jharkhand | ~30K | 1.08× | |
| 08 | Uttarakhand | ~20K | 1.07× | |
| 09 | Manipur | ~4K | 1.07× | |
| 10 | Andhra Pradesh | ~40K | 1.05× | |
| 11 | Meghalaya | ~3K | 1.04× | |
| 12 | Arunachal Pradesh | ~2K | 1.03× | |
| 13 | Gujarat | ~90K | 1.00× | |
| 14 | Uttar Pradesh | ~200K | 0.99× | |
| 15 | Kerala | ~50K | 0.99× | |
| 16 | Nagaland | ~2K | 0.97× | |
| 17 | Sikkim | ~1K | 0.97× | |
| 18 | Punjab (region) | ~40K | 0.96× | |
| 19 | Madhya Pradesh | ~60K | 0.95× | |
| 20 | Telangana | ~40K | 0.93× | |
| 21 | Chhattisgarh | ~20K | 0.93× | |
| 22 | Haryana | ~40K | 0.90× | |
| 23 | Tamil Nadu | ~60K | 0.84× | |
| 24 | Odisha | ~30K | 0.84× | |
| 25 | Mizoram | ~2K | 0.83× | |
| 26 | Bihar | ~50K | 0.81× | |
| 27 | Himachal Pradesh | ~10K | 0.81× | |
| 28 | Jammu and Kashmir | ~10K | 0.76× | |
| 29 | Rajasthan | ~50K | 0.75× |
The strongest cross-interests of the Candle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Candle wick | Home & Garden | 21.18× | ||
| 02 | PayU | Business & Career | 19.43× | ||
| 03 | Bath salts | Home & Garden | 15.68× | ||
| 04 | Kat Dennings | Movies & TV | 12.97× | ||
| 05 | 10 things i hate about you | Movies & TV | 12.80× | ||
| 06 | The White Lotus | Movies & TV | 11.61× | ||
| 07 | Sex and the City (film) | Movies & TV | 9.69× | ||
| 08 | Candlestick | Business & Career | 9.41× | ||
| 09 | G.E.M. | Music & Radio | 4.20× | ||
| 10 | ONEUS | Music & Radio | 3.23× | ||
| 11 | BTS | Music & Radio | 3.14× | ||
| 12 | H.O.M.E. | Home & Garden | 2.93× | ||
| 13 | Harry Potter | Movies & TV | 2.54× | ||
| 14 | Sex and the City | Movies & TV | 2.25× | ||
| 15 | Dharmendra | Movies & TV | 2.14× | ||
| 16 | Indo-Aryan languages | Politics & Society | 1.86× | ||
| 17 | XXXTentacion | Music & Radio | 1.80× | ||
| 18 | Sari | Fashion & Accessoires | 1.64× | ||
| 19 | Bollywood movies | Movies & TV | 1.56× | ||
| 20 | Tamil language | Politics & Society | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.88× | |
| Healthy Lifestyle | BALANCE | 1.69× | |
| Design Affinity | PREMIUM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.99× | |
| Patriotism | CONSERVATISM | 1.01× | |
| Need for Security | CONSERVATISM | 1.10× |
Candle has an estimated audience of 3,229,024 people in India, concentrated in Maharashtra and Uttar Pradesh.
40.4% of Candle fans are female, 59.6% are male, with an average age of 32.1 years.
Candle fans show strongest brand affinity for Sex and the City (film) (9.69×), G.E.M. (4.2×), and Harry Potter (2.54×) over the country average.
Candle fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Candle itself, the audience over-indexes on G.E.M. (4.2×), Harry Potter (2.54×), Sex and the City (2.25×), and Dharmendra (2.14×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Candle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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