A data profile of the people who buy, follow and care about G.E.M. in India — modelled from more than twelve digital signal sources. G.E.M. has an estimated audience of 10,535,491 people in India.
G.E.M. has an estimated audience of 10,535,491 people in India. 39.1% are female, 60.9% are male, average age 27.3. Top brand affinities: Adam Levine, Pudding, Novak Djokovic, Candle, Puppetry.
Top brand affinities include Adam Levine, Pudding, Novak Djokovic, with strongest over-indexing on Adam Levine (55.71× the country average).
Demographically, the G.E.M. audience skews more male with an average age of 27.3, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical G.E.M. fan in India is more male, around 27.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Adam Levine.
The key figures that characterise the G.E.M. profile in India.
39.1% are female, 60.9% are male, average age 27.3.
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 27.3 |
| Estimated audience size | 10,535,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 28% | |
| 30-39 | 11% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide G.E.M. audience comes from India.
| Country | Share |
|---|---|
| India | 39.6% |
| United States | 15.8% |
| Argentina | 11.8% |
The strongest cross-interests of the G.E.M. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adam Levine | Music & Radio | 55.71× | ||
| 02 | Puppetry | Kids & Family | 26.10× | ||
| 03 | Pudding | Food & Beverages | 20.22× | ||
| 04 | Chinese restaurant | Food & Beverages | 15.21× | ||
| 05 | Jessica Chastain | Movies & TV | 10.22× | ||
| 06 | LibreOffice | Technology & Electronics | 10.13× | ||
| 07 | Legally Blonde | Movies & TV | 9.15× | ||
| 08 | Edward Norton | Movies & TV | 5.25× | ||
| 09 | Novak Djokovic | Sports | 5.23× | ||
| 10 | Qualcomm | Technology & Electronics | 4.70× | ||
| 11 | Candle | Home & Garden | 4.20× | ||
| 12 | Jim Carrey | Movies & TV | 4.14× | ||
| 13 | Contactless payment | Business & Career | 3.75× | ||
| 14 | Roman Reigns | Sports | 3.03× | ||
| 15 | Seafood | Food & Beverages | 2.00× | ||
| 16 | Videography | Internet & Social Media | 1.83× | ||
| 17 | Wedding invitation | Home & Garden | 1.64× | ||
| 18 | Skirt | Fashion & Accessoires | 1.61× | ||
| 19 | Earring | Fashion & Accessoires | 1.58× | ||
| 20 | Engagement ring | Fashion & Accessoires | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.32× | |
| Indulgence | JOY | 1.23× | |
| Convenience Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.74× | |
| Need for Security | CONSERVATISM | 0.77× | |
| Social Media Usage | JOY | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for G.E.M.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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