A data profile of the people who buy, follow and care about G.E.M. in Argentina — modelled from more than twelve digital signal sources. G.E.M. has an estimated audience of 3,129,566 people in Argentina.
G.E.M. has an estimated audience of 3,129,566 people in Argentina. 61.2% are female, 38.8% are male, average age 36.5. Top brand affinities: Gigi Hadid, Atheism, Corporate finance, LGBT tourism, Afrojack.
Top brand affinities include Gigi Hadid, Atheism, Corporate finance, with strongest over-indexing on Gigi Hadid (1.55× the country average).
Demographically, the G.E.M. audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Spirituality, Tradition.
The typical G.E.M. fan in Argentina is more female, around 36.5 years old, with strong Spirituality tendencies and a notable affinity for Gigi Hadid.
The key figures that characterise the G.E.M. profile in Argentina.
61.2% are female, 38.8% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 36.5 |
| Estimated audience size | 3,129,566 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 16% |
of the worldwide G.E.M. audience comes from Argentina.
| Country | Share |
|---|---|
| India | 39.6% |
| United States | 15.8% |
| Argentina | 11.8% |
The strongest cross-interests of the G.E.M. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Corporate finance | Business & Career | 1.70× | ||
| 02 | Afrojack | Music & Radio | 1.59× | ||
| 03 | LGBT tourism | Travel & Leisure | 1.57× | ||
| 04 | Gigi Hadid | Fashion & Accessoires | 1.55× | ||
| 05 | Atheism | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.17× | |
| Tradition | CONSERVATISM | 1.12× | |
| Extroversion | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Family Orientation | CONSERVATISM | 0.83× | |
| Quality Awareness | PREMIUM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for G.E.M.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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