G.E.M. Audience in Germany
G.E.M. has an estimated audience of 297,175 people in Germany. 54.6% are female, 45.4% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Xabi Alonso, Nina Chuba, Paul George, Édith Piaf, Nelly.
The average G.E.M. fan in Germany is 34.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Xabi Alonso, Nina Chuba, Paul George, with strongest over-indexing on Xabi Alonso (18.29× the country average). Demographically, the G.E.M. audience skews balanced with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of G.E.M. fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 34.7 |
| Estimated audience size | 297,175 |
Audience persona
The typical G.E.M. fan in Germany is balanced, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Xabi Alonso.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,289 | 1.03× |
| Bayern | 46,945 | 0.98× |
| Baden-Württemberg | 46,361 | 1.14× |
| Hessen | 33,377 | 1.47× |
| Niedersachsen | 23,957 | 0.83× |
| Sachsen | 17,664 | 1.21× |
| Berlin | 16,926 | 1.27× |
| Rheinland-Pfalz | 13,934 | 0.94× |
| Schleswig-Holstein | 10,419 | 0.98× |
| Hamburg | 6,957 | 1.04× |
| Brandenburg | 6,673 | 0.72× |
| Thüringen | 5,878 | 0.78× |
| Saarland | 5,366 | 1.47× |
| Sachsen-Anhalt | 5,259 | 0.68× |
| Mecklenburg-Vorpommern | 2,998 | 0.53× |
| Bremen | 2,353 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Xabi Alonso | 18.29× | Sports |
| Nina Chuba | 12.48× | Music & Radio |
| Paul George | 68.43× | Sports |
| Édith Piaf | 20× | Music & Radio |
| Nelly | 18.64× | Music & Radio |
| Mark Knopfler | 20× | Music & Radio |
| Lucy Liu | 18.29× | Movies & TV |
| American Music Award | 18.4× | Music & Radio |
| spicy food | 8.82× | Food & Beverages |
| Beyblade | 11.5× | Literature |
| Syd Barrett | 20× | Music & Radio |
| Jethro Tull (band) | 15.06× | Music & Radio |
| Dean Martin | 15.51× | Music & Radio |
| Creedence Clearwater Revival | 14.37× | Music & Radio |
| Belinda Carlisle | 20× | Fashion & Accessoires |
| Tagesschau | 1.9× | Movies & TV |
| Jack White | 6× | Movies & TV |
| Inspiring Quotes | 37.66× | Internet & Social Media |
| Chelsea Flower Show | 17.94× | Home & Garden |
| Connie Britton | 18.29× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.2 |
| Patriotism | CONSERVATISM | 1.16 |
| Sports Activity | POWER | 1.15 |
| Mindfulness | BALANCE | 1.14 |
| Sustainability | BALANCE | 1.12 |
| Tradition | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 48.9% |
| Argentina | 12.5% |
| United States | 9.9% |
See G.E.M. audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,866,620)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does G.E.M. have in Germany?
G.E.M. has an estimated audience of 297,175 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of G.E.M. fans?
54.6% of G.E.M. fans are female, 45.4% are male, with an average age of 34.7 years.
Which brands do G.E.M. fans like most?
G.E.M. fans show strongest brand affinity for Xabi Alonso (18.29×), Nina Chuba (12.48×), and Paul George (68.43×) over the country average.
Where do G.E.M. fans live in Germany?
G.E.M. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,289), Bayern (reach 46,945), and Baden-Württemberg (reach 46,361). These three regions account for the largest share of the active audience.
What other brands do G.E.M. fans also like?
Beyond G.E.M. itself, the audience over-indexes on Nina Chuba (12.48×), Paul George (68.43×), Édith Piaf (20×), and Nelly (18.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for G.E.M.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.