Bruce Lee Audience in Germany
Bruce Lee has an estimated audience of 1,113,448 people in Germany. 26.8% are female, 73.2% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jackie Chan, Jet Li, Jeet Kune Do, Donnie Yen, Natural World.
The average Bruce Lee fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jackie Chan, Jet Li, Jeet Kune Do, with strongest over-indexing on Jackie Chan (25.27× the country average). Demographically, the Bruce Lee audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Bruce Lee fans
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 37.6 |
| Estimated audience size | 1,113,448 |
Audience persona
The typical Bruce Lee fan in Germany is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Jackie Chan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 302,730 | 1.24× |
| Bayern | 187,090 | 1.05× |
| Baden-Württemberg | 172,096 | 1.13× |
| Niedersachsen | 111,161 | 1.03× |
| Hessen | 97,989 | 1.15× |
| Rheinland-Pfalz | 61,982 | 1.11× |
| Berlin | 58,313 | 1.17× |
| Sachsen | 43,300 | 0.79× |
| Schleswig-Holstein | 37,245 | 0.93× |
| Brandenburg | 27,197 | 0.79× |
| Hamburg | 26,804 | 1.07× |
| Sachsen-Anhalt | 22,646 | 0.78× |
| Thüringen | 21,944 | 0.77× |
| Mecklenburg-Vorpommern | 14,888 | 0.7× |
| Saarland | 14,790 | 1.08× |
| Bremen | 11,394 | 1.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jackie Chan | 25.27× | Movies & TV |
| Jet Li | 42.01× | Movies & TV |
| Jeet Kune Do | 36.17× | Sports |
| Donnie Yen | 36.04× | Movies & TV |
| Natural World | 4.77× | Fashion & Accessoires |
| Wing Chun | 24.66× | Sports |
| Chuck Norris | 9.02× | Movies & TV |
| The Green Hornet (2011 film) | 49.45× | Movies & TV |
| Jane Seymour (actress) | 23.43× | Movies & TV |
| Tai Chi Master (film) | 17.86× | |
| Chinese martial arts | 11.92× | Sports |
| Hong Kong action cinema | 34.74× | Movies & TV |
| Shaolin (film) | 48.96× | |
| Jim Carrey | 7.27× | Movies & TV |
| EBay | 2.08× | Shopping |
| Grappling | 6.29× | Sports |
| YouTube | 1.68× | Movies & TV |
| Yip Man | 40.78× | Politics & Society |
| Soccer | 1.72× | Sports |
| 1.58× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.59 |
| Family Orientation | CONSERVATISM | 1.36 |
| Early Adopter Mentality | POWER | 1.22 |
| Luxury Orientation | PREMIUM | 1.21 |
| Spirituality | BALANCE | 1.12 |
| Price Sensitivity | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.4% |
| Brazil | 7.9% |
| India | 7.1% |
See Bruce Lee audiences in other countries
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Frequently asked questions
How many fans does Bruce Lee have in Germany?
Bruce Lee has an estimated audience of 1,113,448 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bruce Lee fans?
26.8% of Bruce Lee fans are female, 73.2% are male, with an average age of 37.6 years.
Which brands do Bruce Lee fans like most?
Bruce Lee fans show strongest brand affinity for Jackie Chan (25.27×), Jet Li (42.01×), and Jeet Kune Do (36.17×) over the country average.
Where do Bruce Lee fans live in Germany?
Bruce Lee fans in Germany are most concentrated in Nordrhein-Westfalen (reach 302,730), Bayern (reach 187,090), and Baden-Württemberg (reach 172,096). These three regions account for the largest share of the active audience.
What other brands do Bruce Lee fans also like?
Beyond Bruce Lee itself, the audience over-indexes on Jet Li (42.01×), Jeet Kune Do (36.17×), Donnie Yen (36.04×), and Natural World (4.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bruce Lee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.