Bruce Lee Audience in Germany
A data profile of the people who buy, follow and care about Bruce Lee in Germany — modelled from more than twelve digital signal sources. Bruce Lee has an estimated audience of 1,210,270 people in Germany.
The average Bruce Lee fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Jackie Chan, Jet Li, Jeet Kune Do, with strongest over-indexing on Jackie Chan (25.27× the country average).
Demographically, the Bruce Lee audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bruce Lee fan in Germany is more male, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Jackie Chan.
At a glance
The key figures that characterise the Bruce Lee profile in Germany.
Search interest · 12-month trend
Demographics of Bruce Lee fans
26.8% are female, 73.2% are male, average age 37.6.
Gender split
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 37.6 |
| Estimated audience size | 1,210,270 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Bruce Lee audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.0% |
| India | 8.1% |
| Brazil | 7.7% |
Geography
Where the Bruce Lee audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~300K | 1.20× | |
| 02 | Bremen | ~10K | 1.16× | |
| 03 | Saarland | ~20K | 1.13× | |
| 04 | Baden-Württemberg | ~200K | 1.11× | |
| 05 | Hessen | ~90K | 1.11× | |
| 06 | Rheinland-Pfalz | ~60K | 1.09× | |
| 07 | Berlin | ~50K | 1.07× | |
| 08 | Bayern | ~200K | 1.03× | |
| 09 | Niedersachsen | ~100K | 1.03× | |
| 10 | Hamburg | ~30K | 1.03× | |
| 11 | Schleswig-Holstein | ~40K | 0.96× | |
| 12 | Sachsen-Anhalt | ~20K | 0.86× | |
| 13 | Thüringen | ~20K | 0.85× | |
| 14 | Brandenburg | ~30K | 0.83× | |
| 15 | Sachsen | ~40K | 0.82× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.76× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bruce Lee audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Green Hornet (2011 film) | Movies & TV | 49.45× | ||
| 02 | Shaolin (film) | Movie / TV Show / Series | 48.96× | ||
| 03 | Jet Li | Movies & TV | 42.01× | ||
| 04 | Jeet Kune Do | Sports | 36.17× | ||
| 05 | Donnie Yen | Movies & TV | 36.04× | ||
| 06 | Hong Kong action cinema | Movies & TV | 34.74× | ||
| 07 | Jackie Chan | Movies & TV | 25.27× | ||
| 08 | Wing Chun | Sports | 24.66× | ||
| 09 | Jane Seymour (actress) | Movies & TV | 23.43× | ||
| 10 | Tai Chi Master (film) | Movie / TV Show / Series | 17.86× | ||
| 11 | Chinese martial arts | Sports | 11.92× | ||
| 12 | Chuck Norris | Movies & TV | 9.02× | ||
| 13 | Jim Carrey | Movies & TV | 7.27× | ||
| 14 | Grappling | Sports | 6.29× | ||
| 15 | EBay | Shopping | 2.08× | ||
| 16 | Ukrainians | Music & Radio | 1.77× | ||
| 17 | Soccer | Sports | 1.72× | ||
| 18 | dB’s | Music & Radio | 1.71× | ||
| 19 | YouTube | Movies & TV | 1.68× | ||
| 20 | Internet & Social Media | 1.58× |
Personality of the Bruce Lee audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.78× | |
| Patriotism | CONSERVATISM | 1.77× | |
| Extroversion | THRILL | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.86× | |
| Sustainability | BALANCE | 0.99× | |
| Mindfulness | BALANCE | 1.03× |
Frequently asked questions
How many fans does Bruce Lee have in Germany?
Bruce Lee has an estimated audience of 1,210,270 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bruce Lee fans?
26.8% of Bruce Lee fans are female, 73.2% are male, with an average age of 37.6 years.
Which brands do Bruce Lee fans like most?
Bruce Lee fans show strongest brand affinity for Jackie Chan (25.27×), Jet Li (42.01×), and Jeet Kune Do (36.17×) over the country average.
Where do Bruce Lee fans live in Germany?
Bruce Lee fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Bruce Lee fans also like?
Beyond Bruce Lee itself, the audience over-indexes on Jet Li (42.01×), Jeet Kune Do (36.17×), Wing Chun (24.66×), and Donnie Yen (36.04×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Bruce Lee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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