Wing Chun Audience in Germany
Wing Chun has an estimated audience of 546,418 people in Germany. 26.2% are female, 73.8% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kung Fu (TV series), Chinese martial arts, Jeet Kune Do, Natural World, Martial arts.
The average Wing Chun fan in Germany is 41.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kung Fu (TV series), Chinese martial arts, Jeet Kune Do, with strongest over-indexing on Kung Fu (TV series) (51.27× the country average). Demographically, the Wing Chun audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Wing Chun fans
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 41.3 |
| Estimated audience size | 546,418 |
Audience persona
The typical Wing Chun fan in Germany is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Kung Fu (TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 178,843 | 1.5× |
| Bayern | 94,951 | 1.08× |
| Baden-Württemberg | 94,118 | 1.26× |
| Niedersachsen | 53,678 | 1.01× |
| Hessen | 51,428 | 1.24× |
| Rheinland-Pfalz | 35,346 | 1.29× |
| Berlin | 28,064 | 1.15× |
| Sachsen | 20,950 | 0.78× |
| Schleswig-Holstein | 17,270 | 0.88× |
| Hamburg | 13,595 | 1.1× |
| Brandenburg | 12,407 | 0.73× |
| Thüringen | 12,029 | 0.86× |
| Saarland | 8,895 | 1.33× |
| Sachsen-Anhalt | 8,324 | 0.59× |
| Mecklenburg-Vorpommern | 5,266 | 0.5× |
| Bremen | 3,258 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kung Fu (TV series) | 51.27× | Movies & TV |
| Chinese martial arts | 12.18× | Sports |
| Jeet Kune Do | 23.19× | Sports |
| Natural World | 2.97× | Fashion & Accessoires |
| Martial arts | 4.7× | Sports |
| Bruce Lee | 10.11× | Movies & TV |
| Mom Life | 96.69× | |
| Hong Kong action cinema | 30.07× | Movies & TV |
| Yip Man | 48.96× | Politics & Society |
| Jackie Chan | 8.38× | Movies & TV |
| AutoScout24 | 2.27× | Cars & Mobility |
| Self-defense | 5.48× | Sports |
| Google Maps | 2.17× | Internet & Social Media |
| Mixed martial arts | 3.87× | Sports |
| Aral AG | 1.88× | Cars & Mobility |
| Action movies | 2× | Movies & TV |
| Filipino martial arts | 17.42× | Sports |
| 1.7× | Internet & Social Media | |
| Donnie Yen | 13.49× | Movies & TV |
| WWE | 3.72× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.56 |
| Pet Ownership | JOY | 1.24 |
| Indulgence | JOY | 1.19 |
| Spirituality | BALANCE | 1.17 |
| Sports Activity | POWER | 1.17 |
| Early Adopter Mentality | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 6.3% |
| Germany | 5.6% |
See Wing Chun audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wing Chun have in Germany?
Wing Chun has an estimated audience of 546,418 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wing Chun fans?
26.2% of Wing Chun fans are female, 73.8% are male, with an average age of 41.3 years.
Which brands do Wing Chun fans like most?
Wing Chun fans show strongest brand affinity for Kung Fu (TV series) (51.27×), Chinese martial arts (12.18×), and Jeet Kune Do (23.19×) over the country average.
Where do Wing Chun fans live in Germany?
Wing Chun fans in Germany are most concentrated in Nordrhein-Westfalen (reach 178,843), Bayern (reach 94,951), and Baden-Württemberg (reach 94,118). These three regions account for the largest share of the active audience.
What other brands do Wing Chun fans also like?
Beyond Wing Chun itself, the audience over-indexes on Chinese martial arts (12.18×), Jeet Kune Do (23.19×), Natural World (2.97×), and Martial arts (4.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wing Chun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.