Chinese martial arts Audience in Germany
Chinese martial arts has an estimated audience of 1,293,396 people in Germany. 38.4% are female, 61.6% are male, average age 32.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jet Li, Bruce Lee, Maine Coon, Tagesschau, Blake Lively.
The average Chinese martial arts fan in Germany is 32.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jet Li, Bruce Lee, Maine Coon, with strongest over-indexing on Jet Li (38.02× the country average). Demographically, the Chinese martial arts audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Chinese martial arts fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 32.9 |
| Estimated audience size | 1,293,396 |
Audience persona
The typical Chinese martial arts fan in Germany is more male, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Jet Li.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 303,853 | 1.07× |
| Bayern | 162,245 | 0.78× |
| Baden-Württemberg | 156,302 | 0.89× |
| Niedersachsen | 111,212 | 0.89× |
| Hessen | 87,612 | 0.89× |
| Rheinland-Pfalz | 59,450 | 0.92× |
| Berlin | 47,076 | 0.81× |
| Schleswig-Holstein | 45,613 | 0.98× |
| Sachsen | 45,264 | 0.71× |
| Brandenburg | 29,997 | 0.75× |
| Sachsen-Anhalt | 29,775 | 0.89× |
| Thüringen | 27,992 | 0.85× |
| Hamburg | 26,525 | 0.91× |
| Mecklenburg-Vorpommern | 26,188 | 1.06× |
| Saarland | 23,769 | 1.5× |
| Bremen | 23,326 | 2.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jet Li | 38.02× | Movies & TV |
| Bruce Lee | 9.07× | Movies & TV |
| Maine Coon | 4.28× | Pets & Animals |
| Tagesschau | 1.63× | Movies & TV |
| Blake Lively | 6.35× | Movies & TV |
| Wing Chun | 10.49× | Sports |
| Jason Statham | 4.62× | Movies & TV |
| IU (singer) | 9.3× | Music & Radio |
| Self-defense | 4.6× | Sports |
| Jenna Dewan | 7.55× | Movies & TV |
| Google Earth | 4.39× | Internet & Social Media |
| Ninjutsu | 25.51× | Sports |
| Electric guitar | 2.97× | Music & Radio |
| Flowering plant | 3.02× | Home & Garden |
| BTS | 4.8× | Music & Radio |
| Judo | 4.3× | Sports |
| Transfermarkt | 1.76× | Sports |
| Ponyo | 16.14× | Movies & TV |
| Eintracht Frankfurt | 1.58× | Sports |
| Webcomic | 3.61× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.65 |
| Sports Activity | POWER | 1.35 |
| Spirituality | BALANCE | 1.3 |
| Convenience Orientation | PREMIUM | 1.14 |
| Luxury Orientation | PREMIUM | 1.11 |
| Early Adopter Mentality | POWER | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| China | 11.5% |
| Japan | 10.7% |
See Chinese martial arts audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Chinese martial arts have in Germany?
Chinese martial arts has an estimated audience of 1,293,396 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chinese martial arts fans?
38.4% of Chinese martial arts fans are female, 61.6% are male, with an average age of 32.9 years.
Which brands do Chinese martial arts fans like most?
Chinese martial arts fans show strongest brand affinity for Jet Li (38.02×), Bruce Lee (9.07×), and Maine Coon (4.28×) over the country average.
Where do Chinese martial arts fans live in Germany?
Chinese martial arts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 303,853), Bayern (reach 162,245), and Baden-Württemberg (reach 156,302). These three regions account for the largest share of the active audience.
What other brands do Chinese martial arts fans also like?
Beyond Chinese martial arts itself, the audience over-indexes on Bruce Lee (9.07×), Maine Coon (4.28×), Tagesschau (1.63×), and Blake Lively (6.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chinese martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.