Rascasse Audience Intelligence

Chinese martial arts Audience in Germany

A data profile of the people who buy, follow and care about Chinese martial arts in Germany — modelled from more than twelve digital signal sources. Chinese martial arts has an estimated audience of 1,293,396 people in Germany.

#2655among Topic in Germany#429in Sports

The average Chinese martial arts fan in Germany is 32.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jet Li, Bruce Lee, Self-defense, with strongest over-indexing on Jet Li (33.56× the country average).

Demographically, the Chinese martial arts audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chinese martial arts fan in Germany is more male, around 32.9 years old, with strong Patriotism tendencies and a notable affinity for Jet Li.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chinese martial arts profile in Germany.

Audience size
1.3M
in Germany
Gender
38.4%♀
61.6% male
Age
32.9
average years
Country rank
#5130
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chinese martial arts fans

38.4% are female, 61.6% are male, average age 32.9.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Chinese martial arts audience in Germany
MetricValue
Female38.4%
Male61.6%
Average age32.9
Estimated audience size1,293,396
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Chinese martial arts audience in Germany
Age bracketShare%
16-1937%
20-2920%
30-3919%
40-4915%
50+9%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Chinese martial arts audience comes from Germany.

Worldwide audience distribution share by country for Chinese martial arts
CountryShare
United States15.8%
China11.5%
Japan10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chinese martial arts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chinese martial arts fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.20×
02Saarland~20K1.10×
03Nordrhein-Westfalen~300K1.03×
04Mecklenburg-Vorpommern~30K1.02×
05Schleswig-Holstein~50K1.00×
06Sachsen-Anhalt~30K0.98×
07Thüringen~30K0.98×
08Rheinland-Pfalz~60K0.97×
09Hamburg~30K0.97×
10Brandenburg~40K0.95×
11Niedersachsen~100K0.94×
12Hessen~90K0.94×
13Baden-Württemberg~200K0.92×
14Sachsen~60K0.91×
15Berlin~50K0.91×
16Bayern~200K0.85×
Fig. 06

Affinity by region

Affinity by region — Chinese martial arts, Germany
0.85×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chinese martial arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chinese martial arts audience
#·InterestCategoryAffinity×
01Jet LiMovies & TV33.56×
02NinjutsuSports21.85×
03PonyoMovies & TV14.08×
04AikidoSports12.20×
05Wing ChunSports12.18×
06Bruce LeeMovies & TV11.92×
07Jenna DewanMovies & TV10.49×
08Self-defenseSports6.56×
09Dolph LundgrenMovies & TV6.23×
10TaekwondoSports6.08×
11KarateSports5.79×
12JudoSports5.62×
13GrapplingSports5.46×
14Jason StathamMovies & TV5.02×
15Google EarthInternet & Social Media4.64×
16Mel GibsonMovies & TV4.22×
17Robert RedfordMovies & TV3.14×
18Tom CruiseMovies & TV3.06×
19Ultimate Fighting ChampionshipSports2.61×
20Solar energyHome & Garden1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chinese martial arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chinese martial arts audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.78×
SpiritualityBALANCE1.62×
Convenience OrientationPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chinese martial arts audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.64×
Design AffinityPREMIUM0.66×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chinese martial arts have in Germany?

Chinese martial arts has an estimated audience of 1,293,396 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chinese martial arts fans?

38.4% of Chinese martial arts fans are female, 61.6% are male, with an average age of 32.9 years.

03

Which brands do Chinese martial arts fans like most?

Chinese martial arts fans show strongest brand affinity for Jet Li (33.56×), Bruce Lee (11.92×), and Self-defense (6.56×) over the country average.

04

Where do Chinese martial arts fans live in Germany?

Chinese martial arts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Chinese martial arts fans also like?

Beyond Chinese martial arts itself, the audience over-indexes on Bruce Lee (11.92×), Self-defense (6.56×), Aikido (12.2×), and Wing Chun (12.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Chinese martial arts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chinese martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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