Chinese martial arts Audience in United States

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Chinese martial arts has an estimated audience of 7,841,603 people in United States. 30.4% are female, 69.6% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Goop, Wok, Vocal harmony, Governor of Michigan.

The average Chinese martial arts fan in United States is 33.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Goop, Wok, with strongest over-indexing on Grinch (9.28× the country average). Demographically, the Chinese martial arts audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Chinese martial arts fans

Demographic split for Chinese martial arts audience in United States
MetricValue
Female30.4%
Male69.6%
Average age33.6
Estimated audience size7,841,603

Audience persona

The typical Chinese martial arts fan in United States is more male, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Chinese martial arts in United States
RegionReachAffinity
California1,072,3651.24×
Texas754,6361.12×
Florida558,3861.05×
New York520,6771.19×
Illinois396,6251.52×
Georgia284,8141.18×
Pennsylvania254,4780.96×
North Carolina237,1181×
Ohio227,1880.94×
Michigan208,3081.02×
New Jersey202,8741.02×
Virginia197,1251.03×
Washington189,9311.21×
Maryland163,5971.21×
Arizona160,5811×
Massachusetts150,0700.97×
Tennessee149,0470.95×
Indiana133,4220.93×
Louisiana120,4111.19×
Alabama114,4191.04×
South Carolina112,6410.95×
Missouri112,5420.89×
Minnesota110,1930.98×
Wisconsin108,5330.92×
Colorado106,1660.86×
Utah97,8321.39×
Oregon95,6611.06×
Oklahoma91,9211.06×
Kentucky91,6710.93×
Connecticut87,2531.11×
Nevada76,4001.01×
Hawaii68,8322.04×
Mississippi62,0700.96×
Arkansas58,9020.91×
Iowa54,1240.84×
Kansas51,6330.84×
New Mexico39,2591×
Idaho33,3390.85×
West Virginia32,6090.89×
Nebraska31,0080.79×
New Hampshire25,9090.84×
Washington, District of Columbia24,5651.04×
Rhode Island19,4580.78×
Delaware18,2550.84×
Maine15,7420.56×
Montana15,1970.7×
Alaska15,1080.9×
South Dakota13,0000.72×
North Dakota12,6570.79×
Wyoming11,3050.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chinese martial arts audience
BrandAffinityCategory
Grinch9.28×Movies & TV
Goop9.07×Internet & Social Media
Wok10.83×Food & Beverages
Vocal harmony7.24×Music & Radio
Governor of Michigan9.38×Politics & Society
Google Home7.45×Technology & Electronics
Hibachi8.86×Food & Beverages
Urban Outfitters2.07×Shopping
La Jolla9.8×Travel & Leisure
Nebraska Cornhuskers football3.49×Sports
Grace Slick8.35×Music & Radio
Product design1.74×Business & Career
Historic site3.71×Arts & Culture
headspace7.79×Health
El Paso County, Colorado10.48×Travel & Leisure
Hipster7.7×Politics & Society
Pro-Ject3.24×Music & Radio
No Escape (1994 film)8.94×Movies & TV
Guitarist (magazine)8.87×Music & Radio
Home staging4.06×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chinese martial arts audience
TraitClusterScore
PatriotismCONSERVATISM1.63
Early Adopter MentalityPOWER1.43
Risk AppetiteTHRILL1.28
Urban LifestyleOPEN1.24
Luxury OrientationPREMIUM1.2
Social Media UsageJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Chinese martial arts
CountryShare
United States15.8%
China11.5%
Japan10.7%

See Chinese martial arts audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Chinese martial arts have in United States?

Chinese martial arts has an estimated audience of 7,841,603 people in United States, concentrated in California and Texas.

What is the gender split and age of Chinese martial arts fans?

30.4% of Chinese martial arts fans are female, 69.6% are male, with an average age of 33.6 years.

Which brands do Chinese martial arts fans like most?

Chinese martial arts fans show strongest brand affinity for Grinch (9.28×), Goop (9.07×), and Wok (10.83×) over the country average.

Where do Chinese martial arts fans live in United States?

Chinese martial arts fans in United States are most concentrated in California (reach 1,072,365), Texas (reach 754,636), and Florida (reach 558,386). These three regions account for the largest share of the active audience.

What other brands do Chinese martial arts fans also like?

Beyond Chinese martial arts itself, the audience over-indexes on Goop (9.07×), Wok (10.83×), Vocal harmony (7.24×), and Governor of Michigan (9.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinese martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.