Rascasse Audience Intelligence

Chinese martial arts Audience in United States

A data profile of the people who buy, follow and care about Chinese martial arts in United States — modelled from more than twelve digital signal sources. Chinese martial arts has an estimated audience of 7,841,603 people in United States.

#2770among Topic in United States#366in Sports

The average Chinese martial arts fan in United States is 33.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Aikido, Jason Statham, Judo, with strongest over-indexing on Aikido (17.76× the country average).

Demographically, the Chinese martial arts audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chinese martial arts fan in United States is more male, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for Aikido.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chinese martial arts profile in United States.

Audience size
7.8M
in United States
Gender
30.4%♀
69.6% male
Age
33.6
average years
Country rank
#4518
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chinese martial arts fans

30.4% are female, 69.6% are male, average age 33.6.

Fig. 02

Gender split

30.4%
Female
69.6%
Male
Demographic split for Chinese martial arts audience in United States
MetricValue
Female30.4%
Male69.6%
Average age33.6
Estimated audience size7,841,603
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Chinese martial arts audience in United States
Age bracketShare%
16-1935%
20-2921%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Chinese martial arts audience comes from United States.

Worldwide audience distribution share by country for Chinese martial arts
CountryShare
United States15.8%
China11.5%
Japan10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chinese martial arts audience in United States is strongest.

Fig. 05

Top regions by affinity

Chinese martial arts fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~50K1.51×
02Illinois~400K1.50×
03California~1M1.18×
04Washington~200K1.15×
05Maryland~200K1.13×
06Utah~80K1.12×
07New York~500K1.10×
08Georgia~300K1.09×
09Louisiana~100K1.09×
10Texas~700K1.08×
11Virginia~200K1.07×
12Connecticut~80K1.07×
13Oregon~100K1.06×
14Alabama~100K1.05×
15Alaska~20K1.02×
16Florida~500K1.01×
17Pennsylvania~300K1.01×
18North Carolina~200K1.01×
19Arkansas~70K1.01×
20Massachusetts~200K1.00×
21Oklahoma~90K1.00×
22Nevada~80K1.00×
23Mississippi~60K1.00×
24New Jersey~200K0.99×
25Kentucky~100K0.99×
26Washington, District of Columbia~20K0.99×
27New Mexico~40K0.98×
28Arizona~200K0.97×
29South Carolina~100K0.97×
30West Virginia~40K0.97×
31Rhode Island~20K0.97×
32Delaware~20K0.97×
33North Dakota~20K0.97×
34Vermont~10K0.97×
35Michigan~200K0.96×
36Missouri~100K0.96×
37Idaho~40K0.96×
38Tennessee~100K0.95×
39Minnesota~100K0.95×
40South Dakota~20K0.95×
41Kansas~60K0.94×
42Montana~20K0.94×
43Ohio~200K0.93×
44Indiana~100K0.93×
45Wisconsin~100K0.93×
46New Hampshire~30K0.93×
47Colorado~100K0.92×
48Iowa~60K0.92×
49Nebraska~40K0.92×
50Maine~30K0.92×
Fig. 06

Affinity by region

Affinity by region — Chinese martial arts, United States
0.92×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chinese martial arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chinese martial arts audience
#·InterestCategoryAffinity×
01AikidoSports17.76×
02Rumer WillisMovies & TV11.11×
03TaekwondoSports7.67×
04Jason StathamMovies & TV7.34×
05Anthony JoshuaSports6.44×
06KarateSports6.23×
07JudoSports6.22×
08Muhammad AliSports5.87×
09RakutenShopping4.95×
10GrapplingSports4.57×
11Self-defenseSports4.17×
12NBA FinalsSports2.55×
13MetaphysicsBusiness & Career2.50×
14College basketballSports2.47×
15CarpentryHome & Garden2.32×
16Electric guitarMusic & Radio2.26×
17Bass guitarMusic & Radio2.16×
18Musical instrumentMusic & Radio1.99×
19Planet FitnessSports1.68×
20SupermanMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chinese martial arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chinese martial arts audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.11×
Risk AppetiteTHRILL1.26×
Early Adopter MentalityPOWER1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chinese martial arts audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Family OrientationCONSERVATISM0.75×
Price SensitivityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chinese martial arts have in United States?

Chinese martial arts has an estimated audience of 7,841,603 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chinese martial arts fans?

30.4% of Chinese martial arts fans are female, 69.6% are male, with an average age of 33.6 years.

03

Which brands do Chinese martial arts fans like most?

Chinese martial arts fans show strongest brand affinity for Aikido (17.76×), Jason Statham (7.34×), and Judo (6.22×) over the country average.

04

Where do Chinese martial arts fans live in United States?

Chinese martial arts fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Chinese martial arts fans also like?

Beyond Chinese martial arts itself, the audience over-indexes on Jason Statham (7.34×), Judo (6.22×), Taekwondo (7.67×), and Superman (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Chinese martial arts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chinese martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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