Rascasse Audience Intelligence

Rumer Willis Audience in United States

A data profile of the people who buy, follow and care about Rumer Willis in United States — modelled from more than twelve digital signal sources. Rumer Willis has an estimated audience of 2,023,461 people in United States.

#875among Actor Actress or TV Star in United States#2573among Person in United States#2188in Movies & TV

The average Rumer Willis fan in United States is 48.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jason Statham, Terry Crews, Rosie Huntington-Whiteley, with strongest over-indexing on Jason Statham (64.46× the country average).

Demographically, the Rumer Willis audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rumer Willis fan in United States is more female, around 48.5 years old, with strong Spirituality tendencies and a notable affinity for Jason Statham.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rumer Willis profile in United States.

Audience size
2M
in United States
Gender
66.7%♀
33.3% male
Age
48.5
average years
Country rank
#14104
Person in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rumer Willis fans

66.7% are female, 33.3% are male, average age 48.5.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Rumer Willis audience in United States
MetricValue
Female66.7%
Male33.3%
Average age48.5
Estimated audience size2,023,461
Fig. 03

Age distribution

Ø 48.5
average years
Age distribution of the Rumer Willis audience in United States
Age bracketShare%
16-192%
20-299%
30-3919%
40-4932%
50+38%
Fig. 04

Worldwide distribution

36.9%

of the worldwide Rumer Willis audience comes from United States.

Worldwide audience distribution share by country for Rumer Willis
CountryShare
United States36.9%
Germany8.9%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rumer Willis audience in United States is strongest.

Fig. 05

Top regions by affinity

Rumer Willis fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~10K1.28×
02Kentucky~30K1.18×
03Arkansas~20K1.17×
04Tennessee~50K1.14×
05Oklahoma~30K1.13×
06Utah~20K1.12×
07Missouri~40K1.10×
08Oregon~30K1.08×
09Pennsylvania~70K1.06×
10Wisconsin~30K1.06×
11New Hampshire~8K1.06×
12Ohio~70K1.05×
13Michigan~60K1.05×
14Indiana~40K1.05×
15Iowa~20K1.05×
16West Virginia~10K1.04×
17Montana~6K1.03×
18Illinois~70K1.02×
19Kansas~20K1.02×
20Nebraska~10K1.02×
21New Mexico~10K1.02×
22South Carolina~30K1.01×
23Mississippi~20K1.01×
24North Dakota~4K1.01×
25Minnesota~30K1.00×
26Maine~7K1.00×
27Arizona~40K0.99×
28Connecticut~20K0.99×
29Alabama~30K0.98×
30Louisiana~30K0.98×
31Rhode Island~6K0.98×
32South Dakota~5K0.98×
33Texas~200K0.96×
34Florida~100K0.96×
35North Carolina~60K0.96×
36Massachusetts~40K0.96×
37Colorado~30K0.96×
38Nevada~20K0.96×
39Washington~40K0.95×
40Delaware~5K0.95×
41California~200K0.94×
42New York~100K0.94×
43New Jersey~50K0.93×
44Georgia~60K0.92×
45Vermont~3K0.90×
46Virginia~40K0.89×
47Maryland~30K0.89×
48Alaska~4K0.83×
49Hawaii~7K0.82×
50Washington, District of Columbia~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Rumer Willis, United States
0.79×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rumer Willis audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rumer Willis audience
#·InterestCategoryAffinity×
01Rosie Huntington-WhiteleyFashion & Accessoires110.68×
02Western Michigan Broncos footballSports93.25×
03Terry CrewsMovies & TV69.11×
04Who Wants to Be a Millionaire (U.S. game show)Movies & TV68.89×
05Roswell, New MexicoTravel & Leisure64.81×
06Jason StathamMovies & TV64.46×
07Everybody Hates ChrisMovies & TV40.61×
08Ashton KutcherMovies & TV31.30×
09Saving Private RyanMovies & TV26.51×
10Christopher WalkenMovies & TV20.56×
11Demi MooreMovies & TV20.00×
12MotownMusic & Radio18.48×
13Cinema of the United StatesMovies & TV14.26×
14Billy Bob ThorntonMovies & TV13.77×
15Beverly Hills, CaliforniaTravel & Leisure11.72×
16BoredomHealth8.30×
17PrayerPolitics & Society6.28×
18Daily MailNews6.22×
19Exhibition gameGames6.14×
20JesusPolitics & Society4.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rumer Willis audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rumer Willis audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.60×
TraditionCONSERVATISM1.65×
PatriotismCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rumer Willis audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Healthy LifestyleBALANCE0.99×
TravellingTHRILL1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rumer Willis have in United States?

Rumer Willis has an estimated audience of 2,023,461 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rumer Willis fans?

66.7% of Rumer Willis fans are female, 33.3% are male, with an average age of 48.5 years.

03

Which brands do Rumer Willis fans like most?

Rumer Willis fans show strongest brand affinity for Jason Statham (64.46×), Terry Crews (69.11×), and Rosie Huntington-Whiteley (110.68×) over the country average.

04

Where do Rumer Willis fans live in United States?

Rumer Willis fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rumer Willis fans also like?

Beyond Rumer Willis itself, the audience over-indexes on Terry Crews (69.11×), Rosie Huntington-Whiteley (110.68×), Demi Moore (20×), and Ashton Kutcher (31.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rumer Willis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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