Rumer Willis Audience in United States

Rumer Willis logo

Rumer Willis has an estimated audience of 2,028,519 people in United States. 66.7% are female, 33.3% are male, average age 48.5. Top regions: California, Texas, Florida. Top brand affinities: Jason Statham, Rosie Huntington-Whiteley, Terry Crews, Ashton Kutcher, Demi Moore.

The average Rumer Willis fan in United States is 48.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jason Statham, Rosie Huntington-Whiteley, Terry Crews, with strongest over-indexing on Jason Statham (64.46× the country average). Demographically, the Rumer Willis audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Travelling, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Rumer Willis fans

Demographic split for Rumer Willis audience in United States
MetricValue
Female66.7%
Male33.3%
Average age48.5
Estimated audience size2,028,519

Audience persona

The typical Rumer Willis fan in United States is more female, around 48.5 years old, with strong Travelling tendencies and a notable affinity for Jason Statham.

Top regions in United States

Top regions ranked by reach for Rumer Willis in United States
RegionReachAffinity
California240,2571.08×
Texas178,7591.03×
Florida143,1381.04×
New York120,8071.07×
Illinois73,9381.09×
Pennsylvania73,3001.07×
Ohio67,9121.09×
North Carolina62,3411.02×
Georgia58,7500.94×
Michigan57,2431.08×
New Jersey53,1551.03×
Virginia46,2090.94×
Tennessee44,5441.09×
Washington42,9011.05×
Arizona40,2980.97×
Indiana39,4771.07×
Massachusetts37,9800.95×
Missouri35,2511.08×
Maryland32,4870.93×
Wisconsin31,2921.03×
Colorado31,0560.97×
South Carolina30,7661.01×
Kentucky29,8531.17×
Minnesota28,5060.98×
Oregon26,9981.16×
Alabama26,1370.92×
Louisiana25,5830.98×
Oklahoma25,4561.13×
Connecticut20,7471.02×
Nevada20,0471.02×
Arkansas19,8891.19×
Iowa16,5620.99×
Utah16,3290.9×
Mississippi15,8610.95×
Kansas15,6800.98×
Idaho12,5061.23×
New Mexico10,9391.08×
Nebraska9,4660.93×
West Virginia8,9660.95×
New Hampshire8,5211.07×
Maine7,6931.06×
Hawaii7,1810.82×
Rhode Island6,3840.99×
Montana5,5310.98×
Delaware5,0360.9×
Washington, District of Columbia4,7090.77×
South Dakota3,9920.85×
North Dakota3,4030.82×
Alaska3,2670.75×
Vermont3,1170.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rumer Willis audience
BrandAffinityCategory
Jason Statham64.46×Movies & TV
Rosie Huntington-Whiteley110.68×Fashion & Accessoires
Terry Crews69.11×Movies & TV
Ashton Kutcher31.3×Movies & TV
Demi Moore20×Movies & TV
Everybody Hates Chris40.61×Movies & TV
Motown18.48×Music & Radio
Western Michigan Broncos football93.25×Sports
Who Wants to Be a Millionaire (U.S. game show)68.89×Movies & TV
Billy Bob Thornton13.77×Movies & TV
Cinema of the United States14.26×Movies & TV
Roswell, New Mexico64.81×Travel & Leisure
Saving Private Ryan26.51×Movies & TV
Christopher Walken20.56×Movies & TV
Beverly Hills, California11.72×Travel & Leisure
Boredom8.3×Health
Prayer6.28×Politics & Society
Daily Mail6.22×News
Exhibition game6.14×Games
Jesus4.33×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rumer Willis audience
TraitClusterScore
TravellingTHRILL1.38
TraditionCONSERVATISM1.38
ExtroversionTHRILL1.27
PatriotismCONSERVATISM1.27
Family OrientationCONSERVATISM1.21
CreativityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Rumer Willis
CountryShare
United States37.8%
Germany8.5%
United Kingdom4.9%

See Rumer Willis audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Rumer Willis have in United States?

Rumer Willis has an estimated audience of 2,028,519 people in United States, concentrated in California and Texas.

What is the gender split and age of Rumer Willis fans?

66.7% of Rumer Willis fans are female, 33.3% are male, with an average age of 48.5 years.

Which brands do Rumer Willis fans like most?

Rumer Willis fans show strongest brand affinity for Jason Statham (64.46×), Rosie Huntington-Whiteley (110.68×), and Terry Crews (69.11×) over the country average.

Where do Rumer Willis fans live in United States?

Rumer Willis fans in United States are most concentrated in California (reach 240,257), Texas (reach 178,759), and Florida (reach 143,138). These three regions account for the largest share of the active audience.

What other brands do Rumer Willis fans also like?

Beyond Rumer Willis itself, the audience over-indexes on Rosie Huntington-Whiteley (110.68×), Terry Crews (69.11×), Ashton Kutcher (31.3×), and Demi Moore (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rumer Willis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.