Rascasse Audience Intelligence

Who Wants to Be a Millionaire (U.S. game show) Audience in United States

Name: Who Wants to Be a Millionaire (U.S. game show) — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Who Wants to Be a Millionaire (U.S. game show) in United States — modelled from more than twelve digital signal sources. Who Wants to Be a Millionaire (U.S. game show) has an estimated audience of 610,547 people in United States.

#2803among Movie / TV Show / Series in United States #6063in Movies & TV

The average Who Wants to Be a Millionaire (U.S. game show) fan in United States is 46.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Terry Crews, Rumer Willis, Demi Moore, with strongest over-indexing on Terry Crews (48.02× the country average).

Demographically, the Who Wants to Be a Millionaire (U.S. game show) audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Who Wants to Be a Millionaire (U.S. game show) fan in United States is more male, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Terry Crews.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Who Wants to Be a Millionaire (U.S. game show) profile in United States.

Audience size

611K

in United States

Gender

41.7%♀

58.3% male

Age

46.4

average years

Country rank

#32468

Movie / TV Show / Series in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Who Wants to Be a Millionaire (U.S. game show) viewers

41.7% are female, 58.3% are male, average age 46.4.

Fig. 02

Gender split

41.7%

Female

58.3%

Male

Demographic split for Who Wants to Be a Millionaire (U.S. game show) audience in United States
Metric	Value
Female	41.7%
Male	58.3%
Average age	46.4
Estimated audience size	610,547

Fig. 03

Age distribution

Age distribution of the Who Wants to Be a Millionaire (U.S. game show) audience in United States
Age bracket	Share	%
16-19		9%
20-29		11%
30-39		17%
40-49		23%
50+		40%

Fig. 04

Worldwide distribution

49.2%

of the worldwide Who Wants to Be a Millionaire (U.S. game show) audience comes from United States.

Worldwide audience distribution share by country for Who Wants to Be a Millionaire (U.S. game show)
Country	Share
United States	49.2%
United Kingdom	21.3%
Canada	3.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Who Wants to Be a Millionaire (U.S. game show) audience in United States is strongest.

Fig. 05

Top regions by affinity

Who Wants to Be a Millionaire (U.S. game show) fans by region: top regions in United States
#	Region	Reach	×
01	New Hampshire	~3K	1.35×
02	New Jersey	~20K	1.27×
03	Iowa	~6K	1.27×
04	Wisconsin	~10K	1.23×
05	Pennsylvania	~30K	1.22×
06	Massachusetts	~10K	1.21×
07	Illinois	~20K	1.20×
08	Maine	~3K	1.20×
09	New York	~40K	1.17×
10	Delaware	~2K	1.17×
11	Connecticut	~7K	1.14×
12	Minnesota	~10K	1.13×
13	Nebraska	~4K	1.13×
14	Ohio	~20K	1.11×
15	Missouri	~10K	1.11×
16	Michigan	~20K	1.10×
17	Kentucky	~8K	1.08×
18	Tennessee	~10K	1.05×
19	West Virginia	~3K	1.04×
20	Oregon	~7K	1.03×
21	Oklahoma	~7K	1.03×
22	Indiana	~10K	1.02×
23	Kansas	~5K	1.02×
24	Washington	~10K	1.01×
25	Alabama	~9K	1.01×
26	South Dakota	~1K	1.01×
27	North Dakota	~1K	0.99×
28	Virginia	~10K	0.97×
29	Arizona	~10K	0.97×
30	Rhode Island	~2K	0.97×
31	Vermont	~1K	0.96×
32	Arkansas	~5K	0.95×
33	Louisiana	~7K	0.92×
34	Montana	~2K	0.92×
35	North Carolina	~20K	0.91×
36	Maryland	~10K	0.90×
37	Washington, District of Columbia	~2K	0.90×
38	Florida	~40K	0.88×
39	Alaska	~1K	0.88×
40	South Carolina	~8K	0.86×
41	Georgia	~20K	0.85×
42	Colorado	~8K	0.85×
43	Mississippi	~4K	0.85×
44	Nevada	~5K	0.84×
45	Idaho	~3K	0.84×
46	Utah	~5K	0.82×
47	Texas	~40K	0.79×
48	Hawaii	~2K	0.78×
49	New Mexico	~2K	0.73×
50	California	~50K	0.72×

Affinity by region — Who Wants to Be a Millionaire (U.S. game show), United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Who Wants to Be a Millionaire (U.S. game show) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Who Wants to Be a Millionaire (U.S. game show) audience
#	Interest	Category	×
01	Rumer Willis	Movies & TV	68.89×
02	Terry Crews	Movies & TV	48.02×
03	Deal or No Deal	Movies & TV	29.70×
04	Demi Moore	Movies & TV	25.09×
05	Rosie Huntington-Whiteley	Fashion & Accessoires	20.40×
06	Miles Teller	Movies & TV	20.00×
07	Erin Andrews	Sports	18.15×
08	University of Miami	Business & Career	12.96×
09	Wheel of Fortune (U.S. game show)	Movies & TV	12.85×
10	Mission: Impossible	Movies & TV	11.30×
11	Lottery	Games	7.02×
12	FedEx	Business & Career	6.53×
13	QVC	Movies & TV	6.03×
14	Bruce Willis	Movies & TV	5.51×
15	TV game shows	Movies & TV	4.64×
16	Mortgage loans	Business & Career	3.52×
17	Pizza Hut	Food & Beverages	3.40×
18	Subway	Food & Beverages	3.27×
19	McDonald's	Food & Beverages	3.08×
20	Pinterest	Internet & Social Media	2.40×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Who Wants to Be a Millionaire (U.S. game show) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Who Wants to Be a Millionaire (U.S. game show) audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.47×
Convenience Orientation	PREMIUM	1.98×
Family Orientation	CONSERVATISM	1.86×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Who Wants to Be a Millionaire (U.S. game show) audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.61×
Luxury Orientation	PREMIUM	0.63×
Healthy Lifestyle	BALANCE	0.69×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Who Wants to Be a Millionaire (U.S. game show) have in United States?

Who Wants to Be a Millionaire (U.S. game show) has an estimated audience of 610,547 people in United States, concentrated in California and Texas.

What is the gender split and age of Who Wants to Be a Millionaire (U.S. game show) viewers?

41.7% of Who Wants to Be a Millionaire (U.S. game show) fans are female, 58.3% are male, with an average age of 46.4 years.

Which brands do Who Wants to Be a Millionaire (U.S. game show) fans like most?

Who Wants to Be a Millionaire (U.S. game show) fans show strongest brand affinity for Terry Crews (48.02×), Rumer Willis (68.89×), and Demi Moore (25.09×) over the country average.

Where do Who Wants to Be a Millionaire (U.S. game show) fans live in United States?

Who Wants to Be a Millionaire (U.S. game show) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

What other brands do Who Wants to Be a Millionaire (U.S. game show) fans also like?

Beyond Who Wants to Be a Millionaire (U.S. game show) itself, the audience over-indexes on Rumer Willis (68.89×), Demi Moore (25.09×), Miles Teller (20×), and Wheel of Fortune (U.S. game show) (12.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Who Wants to Be a Millionaire (U.S. game show). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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