Who Wants to Be a Millionaire (U.S. game show) Audience in United States
Who Wants to Be a Millionaire (U.S. game show) has an estimated audience of 617,263 people in United States. 41.7% are female, 58.3% are male, average age 46.4. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Israel, Elsword, Wok, Home staging.
The average Who Wants to Be a Millionaire (U.S. game show) fan in United States is 46.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Israel, Elsword, with strongest over-indexing on Urban Outfitters (3.24× the country average). Demographically, the Who Wants to Be a Millionaire (U.S. game show) audience skews more male with an average age of 46.4, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Who Wants to Be a Millionaire (U.S. game show) fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 46.4 |
| Estimated audience size | 617,263 |
Audience persona
The typical Who Wants to Be a Millionaire (U.S. game show) fan in United States is more male, around 46.4 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 51,995 | 0.77× |
| Texas | 44,485 | 0.84× |
| New York | 42,383 | 1.23× |
| Florida | 37,618 | 0.9× |
| Pennsylvania | 26,329 | 1.27× |
| Illinois | 25,831 | 1.26× |
| Ohio | 21,630 | 1.14× |
| New Jersey | 20,554 | 1.31× |
| Michigan | 17,776 | 1.1× |
| North Carolina | 17,348 | 0.93× |
| Georgia | 17,003 | 0.89× |
| Virginia | 15,102 | 1× |
| Massachusetts | 14,154 | 1.16× |
| Tennessee | 13,533 | 1.09× |
| Washington | 12,886 | 1.04× |
| Arizona | 12,420 | 0.99× |
| Indiana | 11,895 | 1.05× |
| Missouri | 11,638 | 1.17× |
| Wisconsin | 11,481 | 1.24× |
| Minnesota | 9,882 | 1.12× |
| Maryland | 9,528 | 0.9× |
| Alabama | 8,564 | 0.99× |
| Colorado | 8,387 | 0.86× |
| Kentucky | 8,384 | 1.08× |
| South Carolina | 8,252 | 0.89× |
| Oregon | 7,472 | 1.06× |
| Louisiana | 7,330 | 0.92× |
| Oklahoma | 7,286 | 1.06× |
| Connecticut | 6,951 | 1.12× |
| Iowa | 5,925 | 1.17× |
| Kansas | 5,086 | 1.05× |
| Nevada | 5,018 | 0.84× |
| Arkansas | 4,704 | 0.92× |
| Utah | 4,539 | 0.82× |
| Mississippi | 4,197 | 0.83× |
| Nebraska | 3,403 | 1.1× |
| New Hampshire | 3,180 | 1.31× |
| West Virginia | 3,017 | 1.05× |
| Maine | 2,645 | 1.2× |
| Idaho | 2,441 | 0.79× |
| New Mexico | 2,058 | 0.66× |
| Delaware | 2,005 | 1.18× |
| Hawaii | 1,997 | 0.75× |
| Rhode Island | 1,822 | 0.93× |
| Washington, District of Columbia | 1,632 | 0.88× |
| Montana | 1,498 | 0.87× |
| South Dakota | 1,300 | 0.91× |
| North Dakota | 1,099 | 0.87× |
| Alaska | 1,033 | 0.78× |
| Vermont | 1,010 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 3.24× | Shopping |
| Israel | 3.41× | Travel & Leisure |
| Elsword | 15.77× | Games |
| Wok | 5.76× | Food & Beverages |
| Home staging | 4.51× | Home & Garden |
| Mount Kilimanjaro | 13.54× | Travel & Leisure |
| Goop | 4.19× | Internet & Social Media |
| Hocus Pocus | 3.48× | Movies & TV |
| Jingoism | 1.56× | Politics & Society |
| Google Photos | 1.76× | Technology & Electronics |
| Monogram | 2.39× | Home & Garden |
| Jesse Plemons | 2.13× | Movies & TV |
| Grinch | 2.34× | Movies & TV |
| Vocal harmony | 2.62× | Music & Radio |
| Jeep Grand Cherokee (WJ) | 3.34× | Cars & Mobility |
| South Asian cuisine | 4.77× | Food & Beverages |
| headspace | 4.78× | Health |
| UK garage | 2.7× | Music & Radio |
| Urban horticulture | 1.75× | Home & Garden |
| Nebraska Cornhuskers football | 1.65× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.15 |
| Extroversion | THRILL | 1.27 |
| Tradition | CONSERVATISM | 1.27 |
| Career Orientation | POWER | 1.22 |
| Community Orientation | OPEN | 1.2 |
| Convenience Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.7% |
| United Kingdom | 19.1% |
| Canada | 3.9% |
See Who Wants to Be a Millionaire (U.S. game show) audiences in other countries
- Who Wants to Be a Millionaire (U.S. game show) — Germany
- Who Wants to Be a Millionaire (U.S. game show) — United Kingdom
- Who Wants to Be a Millionaire (U.S. game show) — France
- Who Wants to Be a Millionaire (U.S. game show) — Italy
- Who Wants to Be a Millionaire (U.S. game show) — Spain
- Who Wants to Be a Millionaire (U.S. game show) — Brazil
- Who Wants to Be a Millionaire (U.S. game show) — Japan
- Who Wants to Be a Millionaire (U.S. game show) — South Korea
- Who Wants to Be a Millionaire (U.S. game show) — India
More Movies & TV audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
Frequently asked questions
How many fans does Who Wants to Be a Millionaire (U.S. game show) have in United States?
Who Wants to Be a Millionaire (U.S. game show) has an estimated audience of 617,263 people in United States, concentrated in California and Texas.
What is the gender split and age of Who Wants to Be a Millionaire (U.S. game show) fans?
41.7% of Who Wants to Be a Millionaire (U.S. game show) fans are female, 58.3% are male, with an average age of 46.4 years.
Which brands do Who Wants to Be a Millionaire (U.S. game show) fans like most?
Who Wants to Be a Millionaire (U.S. game show) fans show strongest brand affinity for Urban Outfitters (3.24×), Israel (3.41×), and Elsword (15.77×) over the country average.
Where do Who Wants to Be a Millionaire (U.S. game show) fans live in United States?
Who Wants to Be a Millionaire (U.S. game show) fans in United States are most concentrated in California (reach 51,995), Texas (reach 44,485), and New York (reach 42,383). These three regions account for the largest share of the active audience.
What other brands do Who Wants to Be a Millionaire (U.S. game show) fans also like?
Beyond Who Wants to Be a Millionaire (U.S. game show) itself, the audience over-indexes on Israel (3.41×), Elsword (15.77×), Wok (5.76×), and Home staging (4.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Who Wants to Be a Millionaire (U.S. game show). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.