Rascasse Audience Intelligence

University of Miami Audience in United States

A data profile of the people who buy, follow and care about University of Miami in United States — modelled from more than twelve digital signal sources. University of Miami has an estimated audience of 5,023,715 people in United States.

#15among University in United States#467among POI in United States#612in Business & Career

The average University of Miami fan in United States is 39.3 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Miami Hurricanes, Miami Hurricanes football, Terry Crews, with strongest over-indexing on Miami Hurricanes (25.15× the country average).

Demographically, the University of Miami audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Spirituality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Miami fan in United States is balanced, around 39.3 years old, with strong Spirituality tendencies and a notable affinity for Miami Hurricanes.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Miami profile in United States.

Audience size
5M
in United States
Gender
47.1%♀
52.9% male
Age
39.3
average years
Country rank
#6687
POI in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Miami fans

47.1% are female, 52.9% are male, average age 39.3.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for University of Miami audience in United States
MetricValue
Female47.1%
Male52.9%
Average age39.3
Estimated audience size5,023,715
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the University of Miami audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3917%
40-4920%
50+23%
Fig. 04

Worldwide distribution

51.4%

of the worldwide University of Miami audience comes from United States.

Worldwide audience distribution share by country for University of Miami
CountryShare
United States51.4%
United Kingdom4.0%
Mexico2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Miami audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Miami fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3M8.20×
02Washington, District of Columbia~20K1.51×
03New Jersey~200K1.49×
04Connecticut~70K1.48×
05Georgia~200K1.40×
06Maryland~100K1.33×
07Massachusetts~100K1.29×
08Virginia~200K1.23×
09New York~300K1.22×
10Illinois~200K1.18×
11Pennsylvania~200K1.07×
12North Carolina~200K1.07×
13South Carolina~80K1.06×
14Delaware~10K1.05×
15Rhode Island~20K1.03×
16Texas~400K1.00×
17Ohio~200K0.99×
18Tennessee~100K0.96×
19Indiana~90K0.94×
20New Hampshire~20K0.94×
21Alabama~60K0.91×
22Vermont~8K0.89×
23Louisiana~60K0.88×
24Colorado~70K0.86×
25Mississippi~40K0.85×
26Maine~10K0.83×
27Michigan~100K0.80×
28Kentucky~50K0.79×
29California~400K0.77×
30Minnesota~60K0.77×
31Missouri~60K0.76×
32North Dakota~7K0.71×
33Arkansas~30K0.70×
34West Virginia~20K0.70×
35Washington~70K0.69×
36Iowa~30K0.68×
37Kansas~30K0.68×
38Hawaii~10K0.68×
39South Dakota~8K0.67×
40Nebraska~20K0.66×
41Wisconsin~50K0.65×
42Montana~9K0.64×
43Oregon~40K0.62×
44Nevada~30K0.62×
45Alaska~7K0.62×
46Arizona~60K0.60×
47Oklahoma~30K0.57×
48Idaho~10K0.57×
49New Mexico~10K0.56×
50Utah~20K0.54×
Fig. 06

Affinity by region

Affinity by region — University of Miami, United States
0.54×1.00×8.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Miami audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Miami audience
#·InterestCategoryAffinity×
01Miami Dolphins CheerleadersSports39.87×
02Lebanon Valley CollegeTravel & Leisure36.40×
03Orange BowlTopic31.72×
04Miami Hurricanes men's basketballSports30.73×
05Miami HurricanesSports25.15×
06Miami Hurricanes baseballSports20.30×
07Miami Hurricanes footballSports13.27×
08Terry CrewsMovies & TV12.96×
09Karen GillanMovies & TV11.80×
10Colgate UniversityBusiness & Career11.58×
11Royal RumbleSports11.37×
12Utah Utes footballSports9.75×
13Miami DolphinsSports5.03×
14ReligionBusiness & Career2.22×
15ComedianMovies & TV2.21×
16AudienceBusiness & Career2.18×
17Singer-songwriterMusic & Radio2.14×
18Human sexualityKids & Family2.14×
19Donald TrumpPolitics & Society2.03×
20Streaming mediaTechnology & Electronics1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Miami audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Miami audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.36×
Career OrientationPOWER1.18×
PatriotismCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Miami audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
Design AffinityPREMIUM0.89×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Miami have in United States?

University of Miami has an estimated audience of 5,023,715 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of University of Miami fans?

47.1% of University of Miami fans are female, 52.9% are male, with an average age of 39.3 years.

03

Which brands do University of Miami fans like most?

University of Miami fans show strongest brand affinity for Miami Hurricanes (25.15×), Miami Hurricanes football (13.27×), and Terry Crews (12.96×) over the country average.

04

Where do University of Miami fans live in United States?

University of Miami fans in United States are most concentrated in Florida (reach ~3M), Texas (reach ~400K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do University of Miami fans also like?

Beyond University of Miami itself, the audience over-indexes on Miami Hurricanes football (13.27×), Terry Crews (12.96×), Royal Rumble (11.37×), and Donald Trump (2.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Miami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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