University of Miami Audience in United States

University of Miami logo

University of Miami has an estimated audience of 5,023,715 people in United States. 47.1% are female, 52.9% are male, average age 39.3. Top regions: Florida, California, Texas. Top brand affinities: Miami Hurricanes, Miami Hurricanes football, Terry Crews, Royal Rumble, Miami Dolphins.

The average University of Miami fan in United States is 39.3 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Miami Hurricanes, Miami Hurricanes football, Terry Crews, with strongest over-indexing on Miami Hurricanes (25.15× the country average). Demographically, the University of Miami audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Miami fans

Demographic split for University of Miami audience in United States
MetricValue
Female47.1%
Male52.9%
Average age39.3
Estimated audience size5,023,715

Audience persona

The typical University of Miami fan in United States is balanced, around 39.3 years old, with strong Extroversion tendencies and a notable affinity for Miami Hurricanes.

Top regions in United States

Top regions ranked by reach for University of Miami in United States
RegionReachAffinity
Florida2,591,1537.62×
California473,8020.86×
Texas414,2090.96×
New York386,0541.38×
Georgia227,9171.47×
Illinois216,8201.3×
New Jersey213,3571.67×
Pennsylvania192,7611.14×
North Carolina165,1791.09×
Ohio154,8771×
Virginia154,5421.26×
Massachusetts142,3601.44×
Maryland126,1571.46×
Michigan108,5380.83×
Tennessee98,0530.97×
Connecticut80,8941.61×
South Carolina80,6991.07×
Indiana76,1320.83×
Washington74,4230.74×
Colorado68,6330.87×
Alabama60,6710.86×
Missouri60,4350.75×
Arizona57,9730.57×
Minnesota56,8520.79×
Louisiana55,2850.85×
Wisconsin48,9830.65×
Kentucky46,7300.74×
Oregon34,5330.6×
Mississippi33,2720.8×
Nevada30,0800.62×
Oklahoma29,0490.52×
Iowa27,4020.66×
Kansas24,7470.63×
Arkansas24,5190.59×
Washington, District of Columbia24,4621.62×
Utah21,8120.48×
New Hampshire18,1060.91×
Rhode Island16,7661.05×
Maine14,6440.81×
Delaware14,6301.06×
West Virginia14,5440.62×
Hawaii14,1410.65×
Nebraska14,0960.56×
New Mexico11,3840.45×
Idaho11,2270.45×
Vermont7,5050.85×
Montana6,7770.49×
South Dakota5,6450.49×
North Dakota5,3080.51×
Alaska4,2240.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Miami audience
BrandAffinityCategory
Miami Hurricanes25.15×Sports
Miami Hurricanes football13.27×Sports
Terry Crews12.96×Movies & TV
Royal Rumble11.37×Sports
Miami Dolphins5.03×Sports
Religion2.22×Business & Career
Karen Gillan11.8×Movies & TV
Orange Bowl31.72×
Miami Dolphins Cheerleaders39.87×Sports
Miami Hurricanes men's basketball30.73×Sports
Miami Hurricanes baseball20.3×Sports
Singer-songwriter2.14×Music & Radio
Colgate University11.58×Business & Career
Streaming media1.94×Technology & Electronics
Audience2.18×Business & Career
Comedian2.21×Movies & TV
Lebanon Valley College36.4×Travel & Leisure
Human sexuality2.14×Kids & Family
African-American music2.05×Music & Radio
Limited liability company2.27×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Miami audience
TraitClusterScore
ExtroversionTHRILL1.28
Urban LifestyleOPEN1.22
PatriotismCONSERVATISM1.19
Social Media UsageJOY1.18
TravellingTHRILL1.08
Community OrientationOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for University of Miami
CountryShare
United States51.5%
United Kingdom4.0%
Mexico2.8%

See University of Miami audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Miami have in United States?

University of Miami has an estimated audience of 5,023,715 people in United States, concentrated in Florida and California.

What is the gender split and age of University of Miami fans?

47.1% of University of Miami fans are female, 52.9% are male, with an average age of 39.3 years.

Which brands do University of Miami fans like most?

University of Miami fans show strongest brand affinity for Miami Hurricanes (25.15×), Miami Hurricanes football (13.27×), and Terry Crews (12.96×) over the country average.

Where do University of Miami fans live in United States?

University of Miami fans in United States are most concentrated in Florida (reach 2,591,153), California (reach 473,802), and Texas (reach 414,209). These three regions account for the largest share of the active audience.

What other brands do University of Miami fans also like?

Beyond University of Miami itself, the audience over-indexes on Miami Hurricanes football (13.27×), Terry Crews (12.96×), Royal Rumble (11.37×), and Miami Dolphins (5.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Miami. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.