Rascasse Audience Intelligence

Orange Bowl Audience in United States

A data profile of the people who buy, follow and care about Orange Bowl in United States — modelled from more than twelve digital signal sources. Orange Bowl has an estimated audience of 359,882 people in United States.

#12754among Topic in United States

The average Orange Bowl fan in United States is 49.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Pennsylvania, Florida.

Top brand affinities include FedEx, University of Miami, Sharon Osbourne, with strongest over-indexing on FedEx (20.89× the country average).

Demographically, the Orange Bowl audience skews more male with an average age of 49.3, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Orange Bowl fan in United States is more male, around 49.3 years old, with strong Convenience Orientation tendencies and a notable affinity for FedEx.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orange Bowl profile in United States.

Audience size
360K
in United States
Gender
15.6%♀
84.4% male
Age
49.3
average years
Country rank
#43986
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Orange Bowl fans

15.6% are female, 84.4% are male, average age 49.3.

Fig. 02

Gender split

15.6%
Female
84.4%
Male
Demographic split for Orange Bowl audience in United States
MetricValue
Female15.6%
Male84.4%
Average age49.3
Estimated audience size359,882
Fig. 03

Age distribution

Ø 49.3
average years
Age distribution of the Orange Bowl audience in United States
Age bracketShare%
16-194%
20-299%
30-3914%
40-4924%
50+48%
Fig. 04

Worldwide distribution

93.0%

of the worldwide Orange Bowl audience comes from United States.

Worldwide audience distribution share by country for Orange Bowl
CountryShare
United States93.0%
Germany3.0%
Mexico2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orange Bowl audience in United States is strongest.

Fig. 05

Top regions by affinity

Orange Bowl fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K4.23×
02Pennsylvania~30K2.81×
03Indiana~20K2.54×
04Ohio~20K1.74×
05Alabama~8K1.60×
06Mississippi~4K1.44×
07South Carolina~7K1.36×
08Texas~40K1.35×
09Georgia~10K1.35×
10Florida~30K1.34×
11Nebraska~2K1.31×
12Idaho~2K1.26×
13Iowa~4K1.25×
14West Virginia~2K1.18×
15Michigan~10K1.17×
16Tennessee~8K1.14×
17Oklahoma~4K1.12×
18Louisiana~5K1.08×
19Delaware~1K1.04×
20Montana~1K1.02×
21New Mexico~2K0.99×
22Kentucky~4K0.98×
23Illinois~10K0.97×
24Utah~3K0.97×
25Wyoming<1K0.97×
26Arkansas~3K0.93×
27Kansas~3K0.92×
28South Dakota<1K0.92×
29Washington~7K0.91×
30North Carolina~10K0.90×
31Colorado~5K0.88×
32New Jersey~8K0.87×
33Arizona~6K0.86×
34Missouri~5K0.86×
35Virginia~7K0.85×
36Hawaii~1K0.82×
37Wisconsin~4K0.80×
38Alaska<1K0.77×
39Maryland~5K0.76×
40Connecticut~3K0.75×
41Washington, District of Columbia<1K0.74×
42Nevada~3K0.73×
43New Hampshire~1K0.73×
44North Dakota<1K0.73×
45Minnesota~4K0.72×
46Maine<1K0.67×
47Massachusetts~4K0.62×
48Rhode Island<1K0.62×
49New York~10K0.58×
50California~20K0.57×
Fig. 06

Affinity by region

Affinity by region — Orange Bowl, United States
0.57×1.00×4.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orange Bowl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orange Bowl audience
#·InterestCategoryAffinity×
01Sushi KingFood & Beverages54.22×
02University of MiamiBusiness & Career31.72×
03Erin AndrewsSports31.38×
04Freddie FreemanSports24.86×
05DeMar DeRozanSports23.03×
06FedExBusiness & Career20.89×
07Sharon OsbourneMovies & TV20.00×
08Josh DuhamelFashion & Accessoires20.00×
09Sophia BushMovies & TV20.00×
10Thandie NewtonMovies & TV20.00×
11Rose McGowanMovies & TV20.00×
12Tim DuncanSports20.00×
13Bill RussellSports20.00×
14Magic JohnsonSports13.37×
15Drudge ReportSports7.20×
16Weather forecastingHome & Garden4.80×
17New York PostNews4.61×
18Capital OneBusiness & Career4.32×
19Mortgage loansBusiness & Career3.03×
20Pizza HutFood & Beverages2.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orange Bowl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orange Bowl audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.85×
PatriotismCONSERVATISM1.79×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orange Bowl audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Healthy LifestyleBALANCE0.67×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Orange Bowl have in United States?

Orange Bowl has an estimated audience of 359,882 people in United States, concentrated in Texas and Pennsylvania.

02

What is the gender split and age of Orange Bowl fans?

15.6% of Orange Bowl fans are female, 84.4% are male, with an average age of 49.3 years.

03

Which brands do Orange Bowl fans like most?

Orange Bowl fans show strongest brand affinity for FedEx (20.89×), University of Miami (31.72×), and Sharon Osbourne (20×) over the country average.

04

Where do Orange Bowl fans live in United States?

Orange Bowl fans in United States are most concentrated in Texas (reach ~40K), Pennsylvania (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Orange Bowl fans also like?

Beyond Orange Bowl itself, the audience over-indexes on University of Miami (31.72×), Sharon Osbourne (20×), Freddie Freeman (24.86×), and Erin Andrews (31.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Orange Bowl audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Orange Bowl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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