Rascasse Audience Intelligence

Sushi King Target Market in United States

A data profile of the people who buy, follow and care about Sushi King in United States — modelled from more than twelve digital signal sources. Sushi King has an estimated audience of 324,325 people in United States.

#2among Sushi in United States#4802among Brand in United States#2407in Food & Beverages

The average Sushi King fan in United States is 27.0 years old, balanced, and lives primarily in Virginia.

The audience is concentrated in Virginia, Florida, California.

Top brand affinities include Sushi House, Genki Sushi, Sushi Express, with strongest over-indexing on Sushi House (730.17× the country average).

Demographically, the Sushi King audience skews balanced with an average age of 27.0, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sushi King fan in United States is balanced, around 27.0 years old, with strong Mindfulness tendencies and a notable affinity for Sushi House.

Category: Food & Beverages · Type: Brand · Subtype: Sushi

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sushi King profile in United States.

Audience size
324K
in United States
Gender
53.0%♀
47.0% male
Age
27.0
average years
Country rank
#46419
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sushi King

53.0% are female, 47.0% are male, average age 27.0.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Sushi King audience in United States
MetricValue
Female53.0%
Male47.0%
Average age27.0
Estimated audience size324,325
Fig. 03

Age distribution

Ø 27.0
average years
Age distribution of the Sushi King audience in United States
Age bracketShare%
16-1960%
20-2919%
30-3910%
40-497%
50+5%
Fig. 04

Worldwide distribution

22.3%

of the worldwide Sushi King audience comes from United States.

Worldwide audience distribution share by country for Sushi King
CountryShare
Italy26.7%
United States22.3%
Malaysia22.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sushi King audience in United States is strongest.

Fig. 05

Top regions by affinity

Sushi King customers by region in United States
#RegionReachAffinity×
01Virginia~200K21.82×
02New Mexico~10K5.77×
03Maryland~20K4.21×
04Hawaii~4K2.96×
05New Jersey~20K2.13×
06Florida~40K1.90×
07Illinois~20K1.35×
08Missouri~7K1.27×
09Washington, District of Columbia~1K1.16×
10New York~20K1.12×
11South Carolina~6K1.09×
12Michigan~8K0.91×
13North Dakota<1K0.85×
14Alaska<1K0.84×
15Montana<1K0.83×
16South Dakota<1K0.83×
17Vermont<1K0.83×
18Rhode Island<1K0.81×
19New Hampshire~1K0.80×
20Idaho~1K0.79×
21Nebraska~1K0.78×
22Maine<1K0.78×
23California~30K0.77×
24Iowa~2K0.77×
25Ohio~8K0.76×
26Kansas~2K0.74×
27Utah~2K0.70×
28Mississippi~2K0.69×
29Oklahoma~3K0.68×
30Delaware<1K0.67×
31West Virginia~1K0.66×
32Pennsylvania~7K0.64×
33Minnesota~3K0.63×
34Alabama~3K0.59×
35Kentucky~2K0.57×
36Oregon~2K0.57×
37Arkansas~2K0.56×
38Louisiana~2K0.54×
39Nevada~2K0.50×
40Connecticut~2K0.49×
41Colorado~2K0.43×
42Wisconsin~2K0.41×
43North Carolina~4K0.40×
44Washington~3K0.39×
45Massachusetts~3K0.39×
46Indiana~2K0.38×
47Tennessee~3K0.37×
48Arizona~2K0.36×
49Georgia~3K0.30×
50Texas~6K0.19×
Fig. 06

Affinity by region

Affinity by region — Sushi King, United States
0.19×1.00×21.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sushi King audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sushi King audience
#·InterestCategoryAffinity×
01Planet SushiFood & Beverages938.62×
02Sushi ExpressFood & Beverages855.30×
03Sushi HouseFood & Beverages730.17×
04MR SUSHIEvent638.71×
05Genki SushiFood & Beverages584.01×
06YO! SushiFood & Beverages514.96×
07Rojos del MunicipalSports462.37×
08Sushi IttoFood & Beverages401.83×
09Sakae SushiFood & Beverages232.89×
10SakiLiterature160.52×
11Sushi GardenFood & Beverages125.54×
12rise againstMusic & Radio112.80×
13Late Night (NBC)Movies & TV72.95×
14Orange BowlTopic54.22×
15Crafts4KidsKids & Family45.50×
16Fun Crafts KidsKids & Family42.77×
17University of San DiegoBusiness & Career36.79×
18ToolMusic & Radio19.98×
19TunaFood & Beverages19.84×
20Melissa RauchMovies & TV9.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sushi King audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sushi King audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.35×
Pet OwnershipJOY1.29×
IndulgenceJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sushi King audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.49×
Price SensitivityPREMIUM0.59×
CreativityOPEN0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sushi King's target market in United States?

Sushi King's target market in United States covers an estimated 324,325 people, concentrated in Virginia and Florida.

02

What is the gender split and age of Sushi King customers?

53.0% of the Sushi King audience are female, 47.0% are male, with an average age of 27.0 years.

03

Which brands do Sushi King fans like most?

Sushi King fans show strongest brand affinity for Sushi House (730.17×), Genki Sushi (584.01×), and Sushi Express (855.3×) over the country average.

04

Where do Sushi King fans live in United States?

Sushi King fans in United States are most concentrated in Virginia (reach ~200K), Florida (reach ~40K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sushi King fans also like?

Beyond Sushi King itself, the audience over-indexes on Genki Sushi (584.01×), Sushi Express (855.3×), YO! Sushi (514.96×), and MR SUSHI (638.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sushi audiences in United States

See Sushi King audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sushi King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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