Sushi King Audience in United States
Sushi King has an estimated audience of 336,214 people in United States. 53.0% are female, 47.0% are male, average age 27.0. Top regions: Virginia, Florida, Maryland. Top brand affinities: Sushi House, Genki Sushi, Sushi Express, YO! Sushi, MR SUSHI.
The average Sushi King fan in United States is 27.0 years old, balanced, and lives primarily in Virginia. The audience is concentrated in Virginia, Florida, Maryland. Top brand affinities include Sushi House, Genki Sushi, Sushi Express, with strongest over-indexing on Sushi House (730.17× the country average). Demographically, the Sushi King audience skews balanced with an average age of 27.0, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Sushi
Demographics of Sushi King fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 27.0 |
| Estimated audience size | 336,214 |
Audience persona
The typical Sushi King fan in United States is balanced, around 27.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sushi House.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Virginia | 186,428 | 22.76× |
| Florida | 33,394 | 1.47× |
| Maryland | 19,891 | 3.44× |
| California | 19,374 | 0.52× |
| New York | 17,777 | 0.95× |
| New Jersey | 13,796 | 1.61× |
| New Mexico | 10,224 | 6.06× |
| Illinois | 9,521 | 0.85× |
| Ohio | 7,980 | 0.77× |
| South Carolina | 6,601 | 1.3× |
| Pennsylvania | 5,211 | 0.46× |
| Hawaii | 5,110 | 3.54× |
| Missouri | 5,082 | 0.94× |
| North Carolina | 4,091 | 0.4× |
| Michigan | 3,978 | 0.45× |
| Texas | 3,568 | 0.12× |
| Georgia | 1,790 | 0.17× |
| Arizona | 1,571 | 0.23× |
| Tennessee | 1,412 | 0.21× |
| Washington, District of Columbia | 1,272 | 1.26× |
| Arkansas | 1,175 | 0.42× |
| Wisconsin | 1,002 | 0.2× |
| Indiana | 897 | 0.15× |
| Washington | 699 | 0.1× |
| Colorado | 553 | 0.1× |
| Massachusetts | 528 | 0.08× |
| Nevada | 431 | 0.13× |
| Louisiana | 425 | 0.1× |
| Oregon | 359 | 0.09× |
| Alabama | 327 | 0.07× |
| Kentucky | 322 | 0.08× |
| West Virginia | 303 | 0.19× |
| Connecticut | 287 | 0.09× |
| Mississippi | 248 | 0.09× |
| Oklahoma | 207 | 0.06× |
| Minnesota | 184 | 0.04× |
| Delaware | 178 | 0.19× |
| Utah | 155 | 0.05× |
| Wyoming | 129 | 0.26× |
| Kansas | 126 | 0.05× |
| Nebraska | 116 | 0.07× |
| Iowa | 113 | 0.04× |
| Idaho | 105 | 0.06× |
| Maine | 96 | 0.08× |
| Alaska | 91 | 0.13× |
| New Hampshire | 87 | 0.07× |
| Montana | 79 | 0.08× |
| Rhode Island | 78 | 0.07× |
| South Dakota | 78 | 0.1× |
| North Dakota | 76 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sushi House | 730.17× | Food & Beverages |
| Genki Sushi | 584.01× | Food & Beverages |
| Sushi Express | 855.3× | Food & Beverages |
| YO! Sushi | 514.96× | Food & Beverages |
| MR SUSHI | 638.71× | |
| Rojos del Municipal | 462.37× | Sports |
| Planet Sushi | 938.62× | Food & Beverages |
| Saki | 160.52× | Literature |
| Sushi Itto | 401.83× | Food & Beverages |
| Sakae Sushi | 232.89× | Food & Beverages |
| rise against | 112.8× | Music & Radio |
| Sushi Garden | 125.54× | Food & Beverages |
| Tuna | 19.84× | Food & Beverages |
| Tool | 19.98× | Music & Radio |
| Late Night (NBC) | 72.95× | Movies & TV |
| Orange Bowl | 54.22× | |
| Fun Crafts Kids | 42.77× | Kids & Family |
| University of San Diego | 36.79× | Business & Career |
| Crafts4Kids | 45.5× | Kids & Family |
| Bowl game | 24.88× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.98 |
| Community Orientation | OPEN | 2.33 |
| Urban Lifestyle | OPEN | 1.59 |
| Risk Appetite | THRILL | 1.52 |
| Pet Ownership | JOY | 1.4 |
| Travelling | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| Malaysia | 23.7% |
| Italy | 22.3% |
See Sushi King audiences in other countries
More Sushi audiences in United States
- Sushi House (486,241)
- Sushi Garden (157,966)
- Sushi Itto (56,902)
- Sushi Tei Indonesia (270)
- Sushi Home (185)
Frequently asked questions
How many fans does Sushi King have in United States?
Sushi King has an estimated audience of 336,214 people in United States, concentrated in Virginia and Florida.
What is the gender split and age of Sushi King fans?
53.0% of Sushi King fans are female, 47.0% are male, with an average age of 27.0 years.
Which brands do Sushi King fans like most?
Sushi King fans show strongest brand affinity for Sushi House (730.17×), Genki Sushi (584.01×), and Sushi Express (855.3×) over the country average.
Where do Sushi King fans live in United States?
Sushi King fans in United States are most concentrated in Virginia (reach 186,428), Florida (reach 33,394), and Maryland (reach 19,891). These three regions account for the largest share of the active audience.
What other brands do Sushi King fans also like?
Beyond Sushi King itself, the audience over-indexes on Genki Sushi (584.01×), Sushi Express (855.3×), YO! Sushi (514.96×), and MR SUSHI (638.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sushi King. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.