Crafts4Kids Target Market in United States
A data profile of the people who buy, follow and care about Crafts4Kids in United States — modelled from more than twelve digital signal sources. Crafts4Kids has an estimated audience of 439,546 people in United States.
The average Crafts4Kids fan in United States is 36.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Suki Waterhouse, Michaels Stores, Dennis Quaid, with strongest over-indexing on Suki Waterhouse (79.37× the country average).
Demographically, the Crafts4Kids audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Crafts4Kids fan in United States is more female, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Suki Waterhouse.
At a glance
The key figures that characterise the Crafts4Kids profile in United States.
Search interest · 12-month trend
Customer demographics of Crafts4Kids
65.9% are female, 34.1% are male, average age 36.0.
Gender split
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 36.0 |
| Estimated audience size | 439,546 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Crafts4Kids audience comes from United States.
| Country | Share |
|---|---|
| United States | 35.2% |
| Japan | 11.5% |
| United Kingdom | 7.4% |
Geography
Where the Crafts4Kids audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Colorado | ~8K | 1.11× | |
| 02 | Wisconsin | ~7K | 1.09× | |
| 03 | Minnesota | ~7K | 1.08× | |
| 04 | Maryland | ~8K | 1.05× | |
| 05 | Massachusetts | ~9K | 1.02× | |
| 06 | Michigan | ~10K | 1.01× | |
| 07 | New Jersey | ~10K | 1.00× | |
| 08 | Virginia | ~10K | 1.00× | |
| 09 | North Carolina | ~10K | 0.99× | |
| 10 | Pennsylvania | ~10K | 0.98× | |
| 11 | Illinois | ~10K | 0.97× | |
| 12 | Florida | ~30K | 0.94× | |
| 13 | New York | ~20K | 0.94× | |
| 14 | Texas | ~40K | 0.93× | |
| 15 | California | ~40K | 0.92× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Crafts4Kids audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Suki Waterhouse | Fashion & Accessoires | 79.37× | ||
| 02 | Michaels Stores | Arts & Culture | 52.24× | ||
| 03 | Sushi King | Food & Beverages | 45.50× | ||
| 04 | Dennis Quaid | Movies & TV | 20.00× | ||
| 05 | Lily Allen | Music & Radio | 20.00× | ||
| 06 | Jessica Chastain | Movies & TV | 20.00× | ||
| 07 | Sam Claflin | Movies & TV | 20.00× | ||
| 08 | Roche Bobois | Home & Garden | 20.00× | ||
| 09 | Vicky Cristina Barcelona | Movies & TV | 20.00× | ||
| 10 | Kate Beckinsale | Movies & TV | 18.26× | ||
| 11 | rose wine | Food & Beverages | 17.36× | ||
| 12 | Katharine McPhee | Movies & TV | 13.62× | ||
| 13 | Shimano | Cars & Mobility | 9.42× | ||
| 14 | International education | Business & Career | 8.78× | ||
| 15 | Tennessee whiskey | Food & Beverages | 5.94× | ||
| 16 | Anne Hathaway | Movies & TV | 5.01× | ||
| 17 | Denny's | Food & Beverages | 4.72× | ||
| 18 | Unique Gifts | Shopping | 4.65× | ||
| 19 | Clarinet | Music & Radio | 4.43× | ||
| 20 | Bass guitar | Music & Radio | 2.56× |
Personality of the Crafts4Kids audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.58× | |
| Indulgence | JOY | 1.53× | |
| Convenience Orientation | PREMIUM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.75× | |
| Pet Ownership | JOY | 0.91× | |
| Sports Activity | POWER | 0.92× |
Frequently asked questions
Who is Crafts4Kids's target market in United States?
Crafts4Kids's target market in United States covers an estimated 439,546 people, concentrated in California and Texas.
What is the gender split and age of Crafts4Kids customers?
65.9% of the Crafts4Kids audience are female, 34.1% are male, with an average age of 36.0 years.
Which brands do Crafts4Kids fans like most?
Crafts4Kids fans show strongest brand affinity for Suki Waterhouse (79.37×), Michaels Stores (52.24×), and Dennis Quaid (20×) over the country average.
Where do Crafts4Kids fans live in United States?
Crafts4Kids fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Crafts4Kids fans also like?
Beyond Crafts4Kids itself, the audience over-indexes on Michaels Stores (52.24×), Dennis Quaid (20×), Kate Beckinsale (18.26×), and Lily Allen (20×) compared to the United States average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Kids & Family audiences in United States
- Walmart (94,971,264)
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- EBay (75,427,823)
- Costco (72,175,459)
How to read this data
Audience size is the estimated number of people in United States who actively search for Crafts4Kids. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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