Rascasse Audience Intelligence

rose wine Audience in United States

A data profile of the people who buy, follow and care about rose wine in United States — modelled from more than twelve digital signal sources. rose wine has an estimated audience of 1,267,999 people in United States.

#15among Wine in United States#7875among Topic in United States#1167in Food & Beverages

The average rose wine fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Luke Rockhold, Tensnake, Britney Spears, with strongest over-indexing on Luke Rockhold (897.19× the country average).

Demographically, the rose wine audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical rose wine fan in United States is more female, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Luke Rockhold.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the rose wine profile in United States.

Audience size
1.3M
in United States
Gender
60.5%♀
39.5% male
Age
36.4
average years
Country rank
#20052
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of rose wine fans

60.5% are female, 39.5% are male, average age 36.4.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for rose wine audience in United States
MetricValue
Female60.5%
Male39.5%
Average age36.4
Estimated audience size1,267,999
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the rose wine audience in United States
Age bracketShare%
16-1921%
20-2927%
30-3921%
40-4919%
50+12%
Fig. 04

Worldwide distribution

21.6%

of the worldwide rose wine audience comes from United States.

Worldwide audience distribution share by country for rose wine
CountryShare
United States21.6%
Italy8.7%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the rose wine audience in United States is strongest.

Fig. 05

Top regions by affinity

rose wine fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~30K2.19×
02New York~100K1.58×
03New Jersey~50K1.42×
04Washington, District of Columbia~5K1.37×
05Massachusetts~30K1.35×
06Rhode Island~5K1.30×
07Oregon~20K1.22×
08Washington~30K1.13×
09California~200K1.12×
10Delaware~4K1.11×
11Pennsylvania~50K1.09×
12Vermont~2K1.08×
13Colorado~20K1.06×
14Maryland~20K1.05×
15Virginia~30K1.04×
16South Carolina~20K1.03×
17Maine~5K1.03×
18Florida~90K1.00×
19Louisiana~20K1.00×
20Georgia~40K0.99×
21North Carolina~40K0.99×
22New Hampshire~5K0.99×
23Idaho~6K0.98×
24Illinois~40K0.97×
25Alaska~3K0.97×
26Texas~100K0.95×
27Minnesota~20K0.95×
28Mississippi~10K0.95×
29Kansas~9K0.95×
30Tennessee~20K0.94×
31Hawaii~5K0.93×
32Montana~3K0.93×
33Nevada~10K0.90×
34Kentucky~10K0.89×
35Alabama~20K0.88×
36Arkansas~9K0.87×
37North Dakota~2K0.87×
38Missouri~20K0.86×
39Wisconsin~20K0.86×
40South Dakota~3K0.86×
41Oklahoma~10K0.85×
42Utah~10K0.85×
43Arizona~20K0.83×
44Nebraska~5K0.83×
45West Virginia~5K0.83×
46Michigan~30K0.82×
47New Mexico~5K0.82×
48Ohio~30K0.81×
49Iowa~8K0.81×
50Indiana~20K0.75×
Fig. 06

Affinity by region

Affinity by region — rose wine, United States
0.75×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the rose wine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for rose wine audience
#·InterestCategoryAffinity×
01TensnakeMusic & Radio923.29×
02Luke RockholdSports897.19×
03Apothic WineFood & Beverages56.82×
04SorianaShopping56.08×
05EnotecaFood & Beverages52.66×
06Tia MariaFood & Beverages47.08×
07Wine LoversFood & Beverages33.99×
08Mark RonsonMusic & Radio32.34×
09CampinasTravel & Leisure31.99×
10Wine tasting descriptorsFood & Beverages24.07×
11Fine Wine & Good SpiritsShopping22.02×
12French wineFood & Beverages19.99×
13Italian wineFood & Beverages17.04×
14Dessert wineFood & Beverages11.90×
15Britney SpearsMusic & Radio10.10×
16GrapeFood & Beverages8.10×
17WineryFood & Beverages7.30×
18Food and drinkFood & Beverages2.13×
19Arts and musicArts & Culture2.11×
20SportsSports2.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the rose wine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by rose wine audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.39×
Urban LifestyleOPEN1.66×
Healthy LifestyleBALANCE1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by rose wine audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.53×
Need for SecurityCONSERVATISM0.66×
Risk AppetiteTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does rose wine have in United States?

rose wine has an estimated audience of 1,267,999 people in United States, concentrated in California and New York.

02

What is the gender split and age of rose wine fans?

60.5% of rose wine fans are female, 39.5% are male, with an average age of 36.4 years.

03

Which brands do rose wine fans like most?

rose wine fans show strongest brand affinity for Luke Rockhold (897.19×), Tensnake (923.29×), and Britney Spears (10.1×) over the country average.

04

Where do rose wine fans live in United States?

rose wine fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do rose wine fans also like?

Beyond rose wine itself, the audience over-indexes on Tensnake (923.29×), Britney Spears (10.1×), Enoteca (52.66×), and Campinas (31.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in United States

See rose wine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for rose wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →