rose wine Audience in United States

rose wine logo

rose wine has an estimated audience of 1,267,999 people in United States. 60.5% are female, 39.5% are male, average age 36.4. Top regions: California, New York, Texas. Top brand affinities: Luke Rockhold, Tensnake, Enoteca, Campinas, Wine Lovers.

The average rose wine fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Luke Rockhold, Tensnake, Enoteca, with strongest over-indexing on Luke Rockhold (897.19× the country average). Demographically, the rose wine audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of rose wine fans

Demographic split for rose wine audience in United States
MetricValue
Female60.5%
Male39.5%
Average age36.4
Estimated audience size1,267,999

Audience persona

The typical rose wine fan in United States is more female, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Luke Rockhold.

Top regions in United States

Top regions ranked by reach for rose wine in United States
RegionReachAffinity
California175,4801.26×
New York114,9911.62×
Texas107,9380.99×
Florida84,6140.99×
Pennsylvania46,4141.09×
New Jersey43,4641.35×
Illinois42,4681.01×
North Carolina39,4751.03×
Georgia39,3251.01×
Massachusetts35,0241.4×
Washington33,4591.32×
Ohio32,4780.83×
Virginia32,4141.05×
Michigan27,5670.83×
Connecticut25,6872.02×
Maryland23,8161.09×
Tennessee22,9350.9×
Colorado22,3791.12×
Arizona22,0050.85×
Oregon20,1341.39×
South Carolina18,7170.98×
Indiana18,1630.78×
Minnesota17,9350.99×
Missouri16,8390.82×
Louisiana16,2881×
Alabama15,3820.87×
Wisconsin15,1820.8×
Kentucky13,5530.85×
Nevada11,5720.94×
Oklahoma11,4800.82×
Utah9,8500.87×
Kansas9,2450.93×
Mississippi9,1230.87×
Arkansas8,3850.8×
Iowa7,2180.69×
Washington, District of Columbia6,1051.6×
Idaho5,7740.91×
Hawaii5,4631×
Rhode Island5,3571.33×
New Hampshire4,9380.99×
Maine4,8771.07×
New Mexico4,8750.77×
Nebraska4,8520.76×
West Virginia3,6760.62×
Delaware3,2460.93×
Montana3,0240.86×
Vermont2,5951.17×
Alaska2,3130.85×
North Dakota1,8370.71×
South Dakota1,7150.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for rose wine audience
BrandAffinityCategory
Luke Rockhold897.19×Sports
Tensnake923.29×Music & Radio
Enoteca52.66×Food & Beverages
Campinas31.99×Travel & Leisure
Wine Lovers33.99×Food & Beverages
Dessert wine11.9×Food & Beverages
Fine Wine & Good Spirits22.02×Shopping
Winery7.3×Food & Beverages
Apothic Wine56.82×Food & Beverages
Italian wine17.04×Food & Beverages
Reggie Miller28.4×Sports
Grape8.1×Food & Beverages
Mark Ronson32.34×Music & Radio
Food and drink2.13×Food & Beverages
Soriana56.08×Shopping
Wine tasting descriptors24.07×Food & Beverages
Da Vinci's Demons54.68×Movies & TV
Arts and music2.11×Arts & Culture
Sports2.1×Sports
French wine19.99×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by rose wine audience
TraitClusterScore
IndulgenceJOY3.02
LGBTQ+ IdentityOPEN1.71
Luxury OrientationPREMIUM1.71
Design AffinityPREMIUM1.64
Pet OwnershipJOY1.48
Quality AwarenessPREMIUM1.39

Worldwide distribution

Worldwide audience distribution share by country for rose wine
CountryShare
United States21.8%
Italy8.8%
Japan7.2%

See rose wine audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does rose wine have in United States?

rose wine has an estimated audience of 1,267,999 people in United States, concentrated in California and New York.

What is the gender split and age of rose wine fans?

60.5% of rose wine fans are female, 39.5% are male, with an average age of 36.4 years.

Which brands do rose wine fans like most?

rose wine fans show strongest brand affinity for Luke Rockhold (897.19×), Tensnake (923.29×), and Enoteca (52.66×) over the country average.

Where do rose wine fans live in United States?

rose wine fans in United States are most concentrated in California (reach 175,480), New York (reach 114,991), and Texas (reach 107,938). These three regions account for the largest share of the active audience.

What other brands do rose wine fans also like?

Beyond rose wine itself, the audience over-indexes on Tensnake (923.29×), Enoteca (52.66×), Campinas (31.99×), and Wine Lovers (33.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for rose wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.