Rascasse Audience Intelligence

Apothic Wine Audience in United States

A data profile of the people who buy, follow and care about Apothic Wine in United States — modelled from more than twelve digital signal sources. Apothic Wine has an estimated audience of 349,413 people in United States.

#40among Wine in United States#12859among Topic in United States#2334in Food & Beverages

The average Apothic Wine fan in United States is 37.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Kelly Osbourne, Naked Wines, rose wine, with strongest over-indexing on Kelly Osbourne (72.1× the country average).

Demographically, the Apothic Wine audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Apothic Wine fan in United States is balanced, around 37.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Kelly Osbourne.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Apothic Wine profile in United States.

Audience size
349K
in United States
Gender
48.0%♀
52.0% male
Age
37.5
average years
Country rank
#44657
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Apothic Wine fans

48.0% are female, 52.0% are male, average age 37.5.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Apothic Wine audience in United States
MetricValue
Female48.0%
Male52.0%
Average age37.5
Estimated audience size349,413
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Apothic Wine audience in United States
Age bracketShare%
16-1913%
20-2928%
30-3928%
40-4922%
50+8%
Fig. 04

Worldwide distribution

51.4%

of the worldwide Apothic Wine audience comes from United States.

Worldwide audience distribution share by country for Apothic Wine
CountryShare
United States51.4%
Canada13.8%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Apothic Wine audience in United States is strongest.

Fig. 05

Top regions by affinity

Apothic Wine fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~8K1.30×
02New Jersey~10K1.28×
03Connecticut~4K1.27×
04Rhode Island~1K1.27×
05Massachusetts~8K1.20×
06Mississippi~3K1.17×
07Pennsylvania~10K1.13×
08South Carolina~6K1.12×
09Florida~30K1.11×
10New Hampshire~2K1.10×
11North Carolina~10K1.08×
12New York~20K1.07×
13Georgia~10K1.05×
14Alaska<1K1.05×
15Delaware~1K1.04×
16Ohio~10K1.03×
17Tennessee~7K1.03×
18Minnesota~5K1.03×
19Louisiana~5K1.01×
20Kansas~3K1.01×
21Kentucky~4K1.00×
22Washington, District of Columbia~1K1.00×
23Montana<1K1.00×
24Vermont<1K1.00×
25Arkansas~3K0.99×
26North Dakota<1K0.99×
27Illinois~10K0.98×
28South Dakota<1K0.98×
29Missouri~5K0.97×
30Colorado~5K0.97×
31Alabama~5K0.97×
32Nevada~3K0.97×
33Virginia~8K0.96×
34Wisconsin~5K0.96×
35Iowa~3K0.96×
36Nebraska~2K0.96×
37Maine~1K0.95×
38West Virginia~2K0.93×
39Oklahoma~4K0.92×
40Arizona~7K0.91×
41Idaho~2K0.91×
42Michigan~8K0.90×
43Indiana~6K0.90×
44Hawaii~1K0.89×
45New Mexico~2K0.88×
46California~30K0.85×
47Texas~20K0.83×
48Oregon~3K0.81×
49Utah~3K0.81×
50Washington~6K0.80×
Fig. 06

Affinity by region

Affinity by region — Apothic Wine, United States
0.80×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Apothic Wine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Apothic Wine audience
#·InterestCategoryAffinity×
01Kelly OsbourneMusic & Radio72.10×
02rose wineFood & Beverages56.82×
03Naked WinesFood & Beverages51.65×
04VelveetaFood & Beverages37.17×
05Daniel Day-LewisMovies & TV19.94×
06Josh DuhamelFashion & Accessoires19.94×
07Chiwetel EjioforMovies & TV19.94×
08Rose McGowanMovies & TV19.94×
09Erin AndrewsSports19.94×
10Sam NeillMovies & TV19.31×
11The O.C.Movies & TV18.82×
12Tim HortonSports18.47×
13Seth GreenMovies & TV15.55×
14Sophia BushMovies & TV15.44×
15Amy AdamsMovies & TV11.75×
16Sharon OsbourneMovies & TV9.27×
17VineyardFood & Beverages8.29×
18WineryFood & Beverages5.33×
19IslandTravel & Leisure5.07×
20Trader Joe'sShopping2.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Apothic Wine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Apothic Wine audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.08×
Need for SecurityCONSERVATISM2.04×
PatriotismCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Apothic Wine audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.82×
TraditionCONSERVATISM0.86×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Apothic Wine have in United States?

Apothic Wine has an estimated audience of 349,413 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Apothic Wine fans?

48.0% of Apothic Wine fans are female, 52.0% are male, with an average age of 37.5 years.

03

Which brands do Apothic Wine fans like most?

Apothic Wine fans show strongest brand affinity for Kelly Osbourne (72.1×), Naked Wines (51.65×), and rose wine (56.82×) over the country average.

04

Where do Apothic Wine fans live in United States?

Apothic Wine fans in United States are most concentrated in California (reach ~30K), Florida (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Apothic Wine fans also like?

Beyond Apothic Wine itself, the audience over-indexes on Naked Wines (51.65×), rose wine (56.82×), Tim Horton (18.47×), and Daniel Day-Lewis (19.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in United States

See Apothic Wine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Apothic Wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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