Dessert wine Audience in United States
Dessert wine has an estimated audience of 8,592,314 people in United States. 69.3% are female, 30.7% are male, average age 43.5. Top regions: California, Texas, New York.
The average Dessert wine fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York.
Category: Food & Beverages · Type: Topic · Subtype: Wine
Demographics of Dessert wine fans
| Metric | Value |
|---|---|
| Female | 69.3% |
| Male | 30.7% |
| Average age | 43.5 |
| Estimated audience size | 8,592,314 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,166,540 | 1.23× |
| Texas | 683,603 | 0.93× |
| New York | 645,330 | 1.34× |
| Florida | 529,412 | 0.91× |
| Illinois | 270,853 | 0.95× |
| Georgia | 259,139 | 0.98× |
| Pennsylvania | 253,893 | 0.88× |
| North Carolina | 234,648 | 0.91× |
| Ohio | 233,696 | 0.88× |
| Washington | 221,375 | 1.28× |
| Virginia | 215,247 | 1.03× |
| New Jersey | 200,023 | 0.92× |
| Massachusetts | 187,752 | 1.11× |
| Michigan | 181,077 | 0.81× |
| Tennessee | 160,688 | 0.93× |
| Colorado | 157,610 | 1.16× |
| Indiana | 150,890 | 0.96× |
| Maryland | 147,512 | 1.0× |
| Arizona | 140,141 | 0.8× |
| South Carolina | 116,817 | 0.9× |
| Oregon | 116,758 | 1.19× |
| Missouri | 114,638 | 0.83× |
| Minnesota | 109,769 | 0.89× |
| Wisconsin | 109,737 | 0.85× |
| Louisiana | 99,319 | 0.9× |
| Connecticut | 91,872 | 1.07× |
| Nevada | 90,672 | 1.09× |
| Kentucky | 90,408 | 0.84× |
| Alabama | 86,805 | 0.72× |
| Oklahoma | 80,010 | 0.84× |
| Utah | 72,952 | 0.95× |
| Iowa | 72,221 | 1.02× |
| Kansas | 71,523 | 1.06× |
| Hawaii | 67,687 | 1.83× |
| Arkansas | 64,390 | 0.91× |
| Mississippi | 58,837 | 0.83× |
| Nebraska | 49,981 | 1.16× |
| Idaho | 42,254 | 0.98× |
| New Hampshire | 39,442 | 1.16× |
| Washington, District of Columbia | 35,491 | 1.37× |
| New Mexico | 34,465 | 0.8× |
| West Virginia | 32,381 | 0.81× |
| Rhode Island | 30,804 | 1.13× |
| Maine | 28,547 | 0.93× |
| Montana | 26,332 | 1.1× |
| Alaska | 23,182 | 1.26× |
| North Dakota | 18,833 | 1.07× |
| Delaware | 18,558 | 0.78× |
| South Dakota | 17,529 | 0.88× |
| Vermont | 14,322 | 0.95× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Mexico | 5.6% |
| United Kingdom | 4.6% |
See Dessert wine audiences in other countries
More Wine audiences in United States
- Sparkling wine (13,077,294)
- Red wine (11,604,953)
- Champagne (11,425,910)
- White wine (8,410,621)
- Italian wine (3,807,505)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dessert wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.