Italian wine Audience in United States

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Italian wine has an estimated audience of 3,807,505 people in United States. 60.0% are female, 40.0% are male, average age 40.3. Top regions: California, New York, Florida. Top brand affinities: Wine, Seasons 52, Pinterest, Texas Roadhouse, X.

The average Italian wine fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Wine, Seasons 52, Pinterest, with strongest over-indexing on Wine (2.2× the country average). Demographically, the Italian wine audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Wine

Demographics of Italian wine fans

Demographic split for Italian wine audience in United States
MetricValue
Female60.0%
Male40.0%
Average age40.3
Estimated audience size3,807,505

Audience persona

The typical Italian wine fan in United States is more female, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Wine.

Top regions in United States

Top regions ranked by reach for Italian wine in United States
RegionReachAffinity
California482,4711.15×
New York326,7241.54×
Florida309,3211.2×
Texas302,0290.92×
Pennsylvania152,2801.19×
Illinois145,4081.15×
New Jersey142,7221.47×
Ohio132,5501.13×
Georgia123,3581.05×
North Carolina116,5381.02×
Massachusetts103,5791.38×
Michigan96,6910.97×
Virginia92,4071×
Washington81,1171.06×
Colorado77,0931.28×
Tennessee76,3431×
Maryland70,7251.08×
Arizona69,4650.89×
Indiana59,8990.86×
South Carolina57,0331×
Wisconsin56,6910.99×
Connecticut54,5361.43×
Missouri54,0490.88×
Minnesota53,8040.99×
Oregon46,2691.06×
Louisiana45,7080.93×
Alabama42,0250.79×
Kentucky40,9890.86×
Nevada35,8280.97×
Oklahoma34,2510.81×
Kansas28,1370.94×
Utah27,8000.82×
Mississippi25,8620.82×
Iowa25,3420.81×
Arkansas24,3760.78×
Nebraska18,9070.99×
Hawaii16,9961.04×
New Hampshire16,7341.12×
Washington, District of Columbia15,9401.39×
Idaho15,6280.82×
New Mexico14,6280.77×
Rhode Island13,2581.09×
Maine12,4220.91×
West Virginia11,9770.68×
Montana9,7400.92×
Delaware9,4610.9×
North Dakota6,7480.86×
Alaska6,4960.8×
South Dakota6,0360.69×
Vermont5,9090.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Italian wine audience
BrandAffinityCategory
Wine2.2×Food & Beverages
Seasons 529.49×Food & Beverages
Pinterest1.86×Internet & Social Media
Texas Roadhouse2.15×Food & Beverages
X1.52×Internet & Social Media
Dogs1.58×Pets & Animals
Recipes1.57×Food & Beverages
Starbucks1.93×Food & Beverages
Walmart1.57×Shopping
Gift1.58×Shopping
Animal1.56×Pets & Animals
Woman1.52×Kids & Family
Magazines1.53×Literature
Bars1.8×Travel & Leisure
NBC1.58×Movies & TV
Happiness1.51×Health
Sales promotion1.6×Shopping
American Airlines1.83×Travel & Leisure
Beer1.7×Food & Beverages
Motherhood1.53×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Italian wine audience
TraitClusterScore
IndulgenceJOY3.22
Design AffinityPREMIUM2.31
LGBTQ+ IdentityOPEN2.29
Luxury OrientationPREMIUM2.13
TravellingTHRILL2.02
SustainabilityBALANCE1.71

Worldwide distribution

Worldwide audience distribution share by country for Italian wine
CountryShare
United States23.0%
Italy21.7%
United Kingdom7.3%

See Italian wine audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Italian wine have in United States?

Italian wine has an estimated audience of 3,807,505 people in United States, concentrated in California and New York.

What is the gender split and age of Italian wine fans?

60.0% of Italian wine fans are female, 40.0% are male, with an average age of 40.3 years.

Which brands do Italian wine fans like most?

Italian wine fans show strongest brand affinity for Wine (2.2×), Seasons 52 (9.49×), and Pinterest (1.86×) over the country average.

Where do Italian wine fans live in United States?

Italian wine fans in United States are most concentrated in California (reach 482,471), New York (reach 326,724), and Florida (reach 309,321). These three regions account for the largest share of the active audience.

What other brands do Italian wine fans also like?

Beyond Italian wine itself, the audience over-indexes on Seasons 52 (9.49×), Pinterest (1.86×), Texas Roadhouse (2.15×), and X (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Italian wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.