Dessert wine Audience in Germany
Dessert wine has an estimated audience of 614,494 people in Germany. 63.3% are female, 36.7% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aleppo, Liqueur, More Nutrition, Homs, University of Aleppo.
The average Dessert wine fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aleppo, Liqueur, More Nutrition, with strongest over-indexing on Aleppo (5.48× the country average). Demographically, the Dessert wine audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Wine
Demographics of Dessert wine fans
| Metric | Value |
|---|---|
| Female | 63.3% |
| Male | 36.7% |
| Average age | 43.9 |
| Estimated audience size | 614,494 |
Audience persona
The typical Dessert wine fan in Germany is more female, around 43.9 years old, with strong Indulgence tendencies and a notable affinity for Aleppo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 135,309 | 1.01× |
| Bayern | 131,971 | 1.34× |
| Baden-Württemberg | 90,638 | 1.08× |
| Niedersachsen | 58,120 | 0.97× |
| Hessen | 54,026 | 1.15× |
| Sachsen | 35,856 | 1.19× |
| Rheinland-Pfalz | 28,220 | 0.92× |
| Berlin | 27,099 | 0.99× |
| Schleswig-Holstein | 20,320 | 0.92× |
| Hamburg | 16,327 | 1.18× |
| Thüringen | 15,320 | 0.98× |
| Brandenburg | 13,065 | 0.69× |
| Sachsen-Anhalt | 9,919 | 0.62× |
| Mecklenburg-Vorpommern | 9,183 | 0.78× |
| Saarland | 9,129 | 1.21× |
| Bremen | 5,151 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aleppo | 5.48× | Travel & Leisure |
| Liqueur | 5.9× | Food & Beverages |
| More Nutrition | 2.24× | Health |
| Homs | 5.19× | Travel & Leisure |
| University of Aleppo | 5.08× | Business & Career |
| Energy bar | 4.57× | Food & Beverages |
| Damascus | 4.16× | Travel & Leisure |
| Sweetness | 5.2× | Food & Beverages |
| Alcoholic beverages | 1.62× | Food & Beverages |
| Desserts | 2.2× | Food & Beverages |
| Bodybuilding & Fitness | 2.94× | Sports |
| Edeka | 1.57× | Shopping |
| Confectionery | 2.77× | Food & Beverages |
| Netto Marken-Discount | 1.59× | Shopping |
| REWE | 1.52× | Shopping |
| Genghis Khan | 6.46× | Politics & Society |
| Sunday Natural | 2.87× | Health |
| Veganism | 1.58× | Food & Beverages |
| Healthy food | 2.8× | Health |
| Deichmann | 1.75× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.88 |
| Convenience Orientation | PREMIUM | 2.74 |
| Individualism | JOY | 2.29 |
| Quality Awareness | PREMIUM | 2.18 |
| Early Adopter Mentality | POWER | 2.02 |
| Sustainability | BALANCE | 1.78 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.0% |
| Mexico | 5.6% |
| United Kingdom | 4.6% |
See Dessert wine audiences in other countries
More Wine audiences in Germany
- Sparkling wine (2,709,946)
- Red wine (2,426,422)
- Champagne (2,357,308)
- White wine (1,965,635)
- Prosecco (1,031,961)
Frequently asked questions
How many fans does Dessert wine have in Germany?
Dessert wine has an estimated audience of 614,494 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dessert wine fans?
63.3% of Dessert wine fans are female, 36.7% are male, with an average age of 43.9 years.
Which brands do Dessert wine fans like most?
Dessert wine fans show strongest brand affinity for Aleppo (5.48×), Liqueur (5.9×), and More Nutrition (2.24×) over the country average.
Where do Dessert wine fans live in Germany?
Dessert wine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 135,309), Bayern (reach 131,971), and Baden-Württemberg (reach 90,638). These three regions account for the largest share of the active audience.
What other brands do Dessert wine fans also like?
Beyond Dessert wine itself, the audience over-indexes on Liqueur (5.9×), More Nutrition (2.24×), Homs (5.19×), and University of Aleppo (5.08×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dessert wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.