Rascasse Audience Intelligence

Dessert wine Audience in Germany

A data profile of the people who buy, follow and care about Dessert wine in Germany — modelled from more than twelve digital signal sources. Dessert wine has an estimated audience of 614,494 people in Germany.

#8among Wine in Germany#4174among Topic in Germany#466in Food & Beverages

The average Dessert wine fan in Germany is 43.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sunday Natural, More Nutrition, Aleppo, with strongest over-indexing on Sunday Natural (2.87× the country average).

Demographically, the Dessert wine audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Spirituality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dessert wine fan in Germany is more female, around 43.9 years old, with strong Spirituality tendencies and a notable affinity for Sunday Natural.

Category: Food & Beverages · Type: Topic · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dessert wine profile in Germany.

Audience size
614K
in Germany
Gender
63.3%♀
36.7% male
Age
43.9
average years
Country rank
#9899
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dessert wine fans

63.3% are female, 36.7% are male, average age 43.9.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Dessert wine audience in Germany
MetricValue
Female63.3%
Male36.7%
Average age43.9
Estimated audience size614,494
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Dessert wine audience in Germany
Age bracketShare%
16-199%
20-2915%
30-3922%
40-4926%
50+28%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Dessert wine audience comes from Germany.

Worldwide audience distribution share by country for Dessert wine
CountryShare
United States27.0%
Mexico5.6%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dessert wine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dessert wine fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.25×
02Nordrhein-Westfalen~200K1.12×
03Saarland~8K1.12×
04Sachsen~30K1.08×
05Hamburg~20K1.08×
06Hessen~50K1.05×
07Baden-Württemberg~90K1.02×
08Bremen~5K1.02×
09Thüringen~20K1.00×
10Niedersachsen~60K0.97×
11Berlin~30K0.97×
12Mecklenburg-Vorpommern~10K0.97×
13Schleswig-Holstein~20K0.95×
14Rheinland-Pfalz~30K0.94×
15Brandenburg~20K0.90×
16Sachsen-Anhalt~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Dessert wine, Germany
0.90×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dessert wine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dessert wine audience
#·InterestCategoryAffinity×
01Genghis KhanPolitics & Society6.46×
02LiqueurFood & Beverages5.90×
03AleppoTravel & Leisure5.48×
04SweetnessFood & Beverages5.20×
05HomsTravel & Leisure5.19×
06University of AleppoBusiness & Career5.08×
07Energy barFood & Beverages4.57×
08DamascusTravel & Leisure4.16×
09Bodybuilding & FitnessSports2.94×
10Sunday NaturalHealth2.87×
11Healthy foodHealth2.80×
12ConfectioneryFood & Beverages2.77×
13More NutritionHealth2.24×
14DessertsFood & Beverages2.20×
15DeichmannShopping1.75×
16Alcoholic beveragesFood & Beverages1.62×
17Netto Marken-DiscountShopping1.59×
18VeganismFood & Beverages1.58×
19EdekaShopping1.57×
20REWEShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dessert wine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dessert wine audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.61×
IndulgenceJOY1.61×
Healthy LifestyleBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dessert wine audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.98×
DIY MentalityTHRILL1.01×
Career OrientationPOWER1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dessert wine have in Germany?

Dessert wine has an estimated audience of 614,494 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dessert wine fans?

63.3% of Dessert wine fans are female, 36.7% are male, with an average age of 43.9 years.

03

Which brands do Dessert wine fans like most?

Dessert wine fans show strongest brand affinity for Sunday Natural (2.87×), More Nutrition (2.24×), and Aleppo (5.48×) over the country average.

04

Where do Dessert wine fans live in Germany?

Dessert wine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Dessert wine fans also like?

Beyond Dessert wine itself, the audience over-indexes on More Nutrition (2.24×), Aleppo (5.48×), Liqueur (5.9×), and Homs (5.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Wine audiences in Germany

See Dessert wine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dessert wine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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