Sweetness Audience in Germany
Sweetness has an estimated audience of 1,806,801 people in Germany. 71.8% are female, 28.2% are male, average age 37.8. Top brand affinities: Gourmet Foods, Pastry, Do it yourself (DIY), Tagesschau, Local food.
Top brand affinities include Gourmet Foods, Pastry, Do it yourself (DIY), with strongest over-indexing on Gourmet Foods (5.91× the country average). Demographically, the Sweetness audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Indulgence, DIY Mentality.
Category: Food & Beverages · Type: Topic
Demographics of Sweetness fans
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 37.8 |
| Estimated audience size | 1,806,801 |
Audience persona
The typical Sweetness fan in Germany is more female, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Gourmet Foods.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gourmet Foods | 5.91× | Food & Beverages |
| Pastry | 4.16× | Food & Beverages |
| Do it yourself (DIY) | 2.2× | Home & Garden |
| Tagesschau | 1.91× | Movies & TV |
| Local food | 3.17× | Food & Beverages |
| Fast food | 2.72× | Food & Beverages |
| Bakery | 3.31× | Food & Beverages |
| Hygiene | 2.75× | Beauty & Wellness |
| Natural foods | 3.58× | Food & Beverages |
| Spiegel Online | 1.73× | News |
| Netto Marken-Discount | 1.77× | Shopping |
| Kitchenware | 3.02× | Home & Garden |
| Beirut | 4.64× | Travel & Leisure |
| Succulent plant | 3.65× | Home & Garden |
| Livemusic | 2.37× | Music & Radio |
| Rossmann | 1.84× | Shopping |
| Recipes | 1.85× | Food & Beverages |
| IKEA | 1.52× | Home & Garden |
| German language | 1.97× | Politics & Society |
| Biology | 2.87× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.15 |
| DIY Mentality | THRILL | 1.59 |
| Design Affinity | PREMIUM | 1.56 |
| Convenience Orientation | PREMIUM | 1.56 |
| Healthy Lifestyle | BALANCE | 1.49 |
| Sustainability | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.3% |
| United Kingdom | 5.3% |
See Sweetness audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sweetness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.