Rascasse Audience Intelligence

Sweetness Audience in Germany

A data profile of the people who buy, follow and care about Sweetness in Germany — modelled from more than twelve digital signal sources. Sweetness has an estimated audience of 1,806,801 people in Germany.

#2110among Topic in Germany#179in Food & Beverages

The average Sweetness fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pastry, Confectionery, Chocolate brownie, with strongest over-indexing on Pastry (5.21× the country average).

Demographically, the Sweetness audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sweetness fan in Germany is more female, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Pastry.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sweetness profile in Germany.

Audience size
1.8M
in Germany
Gender
71.8%♀
28.2% male
Age
37.8
average years
Country rank
#3732
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sweetness fans

71.8% are female, 28.2% are male, average age 37.8.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for Sweetness audience in Germany
MetricValue
Female71.8%
Male28.2%
Average age37.8
Estimated audience size1,806,801
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Sweetness audience in Germany
Age bracketShare%
16-1922%
20-2921%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

1.6%

of the worldwide Sweetness audience comes from Germany.

Worldwide audience distribution share by country for Sweetness
CountryShare
United States21.9%
Italy6.3%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sweetness audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sweetness fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.16×
02Niedersachsen~200K1.10×
03Hessen~100K1.09×
04Bremen~20K1.08×
05Berlin~90K1.06×
06Thüringen~50K1.01×
07Saarland~20K1.01×
08Hamburg~40K1.00×
09Sachsen~90K0.99×
10Rheinland-Pfalz~90K0.97×
11Mecklenburg-Vorpommern~30K0.97×
12Brandenburg~50K0.96×
13Sachsen-Anhalt~40K0.96×
14Schleswig-Holstein~60K0.95×
15Baden-Württemberg~200K0.93×
16Nordrhein-Westfalen~400K0.89×
Fig. 06

Affinity by region

Affinity by region — Sweetness, Germany
0.89×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sweetness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sweetness audience
#·InterestCategoryAffinity×
01Chocolate brownieFood & Beverages5.47×
02PastryFood & Beverages5.21×
03Hot chocolateFood & Beverages4.57×
04Non-alcoholic beverageFood & Beverages4.44×
05CupcakeFood & Beverages4.18×
06Gourmet FoodsFood & Beverages4.01×
07Online food orderingFood & Beverages3.96×
08DoughFood & Beverages3.88×
09ConfectioneryFood & Beverages3.61×
10BakeryFood & Beverages3.24×
11KitchenwareHome & Garden3.15×
12BiologyHealth2.62×
13Fast foodFood & Beverages2.41×
14Local foodFood & Beverages2.41×
15Netto Marken-DiscountShopping1.91×
16TK MaxxShopping1.74×
17Do it yourself (DIY)Home & Garden1.66×
18DeichmannShopping1.65×
19RecipesFood & Beverages1.63×
20Müller (company)Food & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sweetness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sweetness audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.96×
Convenience OrientationPREMIUM1.84×
Quality AwarenessPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sweetness audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.88×
Career OrientationPOWER0.92×
Sports ActivityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sweetness have in Germany?

Sweetness has an estimated audience of 1,806,801 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sweetness fans?

71.8% of Sweetness fans are female, 28.2% are male, with an average age of 37.8 years.

03

Which brands do Sweetness fans like most?

Sweetness fans show strongest brand affinity for Pastry (5.21×), Confectionery (3.61×), and Chocolate brownie (5.47×) over the country average.

04

Where do Sweetness fans live in Germany?

Sweetness fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sweetness fans also like?

Beyond Sweetness itself, the audience over-indexes on Confectionery (3.61×), Chocolate brownie (5.47×), Cupcake (4.18×), and Netto Marken-Discount (1.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Sweetness audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sweetness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →