Sweetness Audience in Germany
Sweetness has an estimated audience of 1,806,801 people in Germany. 71.8% are female, 28.2% are male, average age 37.8. Top brand affinities: Picnic, Škoda Kodiaq, Stradivarius, Lindy Hop, Mothercare.
Top brand affinities include Picnic, Škoda Kodiaq, Stradivarius, with strongest over-indexing on Picnic (5.22× the country average). Demographically, the Sweetness audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Indulgence, DIY Mentality.
Category: Food & Beverages · Type: Topic
Demographics of Sweetness fans
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 37.8 |
| Estimated audience size | 1,806,801 |
Audience persona
The typical Sweetness fan in Germany is more female, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Picnic.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Picnic | 5.22× | Kids & Family |
| Škoda Kodiaq | 2.63× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Lindy Hop | 7.43× | Music & Radio |
| Mothercare | 1.64× | Kids & Family |
| Sixx | 2.46× | Movies & TV |
| Cachorro | 2.7× | Pets & Animals |
| Este, Veneto | 1.9× | Travel & Leisure |
| Space Cowboys | 6.3× | Movies & TV |
| Bank account | 1.81× | Business & Career |
| Home Delivery | 1.66× | Food & Beverages |
| Humans (TV series) | 2.99× | Movies & TV |
| The Hunt (2012 film) | 2.49× | Movies & TV |
| Ipekyol | 2.25× | Shopping |
| Kodi (software) | 1.55× | Technology & Electronics |
| Buying a House | 3.08× | Home & Garden |
| Homesteading | 3.14× | Home & Garden |
| Sinister (band) | 5.99× | Music & Radio |
| Volvo V60 | 1.96× | Cars & Mobility |
| Hakone, Kanagawa | 2.67× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.15 |
| DIY Mentality | THRILL | 1.59 |
| Design Affinity | PREMIUM | 1.56 |
| Convenience Orientation | PREMIUM | 1.56 |
| Healthy Lifestyle | BALANCE | 1.49 |
| Sustainability | BALANCE | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.3% |
| United Kingdom | 5.3% |
See Sweetness audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sweetness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.