A data profile of the people who buy, follow and care about Sweetness in Spain — modelled from more than twelve digital signal sources. Sweetness has an estimated audience of 2,918,473 people in Spain.
Sweetness has an estimated audience of 2,918,473 people in Spain. 74.8% are female, 25.2% are male, average age 45.3. Top brand affinities: Confectionery, Baking powder, Take-out, Breakfast, Chocolate brownie.
Top brand affinities include Confectionery, Baking powder, Take-out, with strongest over-indexing on Confectionery (4.43× the country average).
Demographically, the Sweetness audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Sweetness fan in Spain is more female, around 45.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Confectionery.
The key figures that characterise the Sweetness profile in Spain.
74.8% are female, 25.2% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 45.3 |
| Estimated audience size | 2,918,473 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 31% |
of the worldwide Sweetness audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.3% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Sweetness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baking powder | Food & Beverages | 7.14× | ||
| 02 | Muffin | Food & Beverages | 7.00× | ||
| 03 | Sunday Brunch | Kids & Family | 5.52× | ||
| 04 | Chocolate brownie | Food & Beverages | 4.69× | ||
| 05 | Confectionery | Food & Beverages | 4.43× | ||
| 06 | Rayo Vallecano | Travel & Leisure | 4.17× | ||
| 07 | Cupcake | Food & Beverages | 3.46× | ||
| 08 | Candy | Food & Beverages | 3.14× | ||
| 09 | Brunch | Food & Beverages | 2.98× | ||
| 10 | Bakery | Food & Beverages | 2.97× | ||
| 11 | Breakfast | Food & Beverages | 2.95× | ||
| 12 | Volunteering | Politics & Society | 2.80× | ||
| 13 | Dinner | Food & Beverages | 2.51× | ||
| 14 | Genetics | Kids & Family | 2.32× | ||
| 15 | Take-out | Food & Beverages | 2.22× | ||
| 16 | Pastry | Food & Beverages | 2.15× | ||
| 17 | Julio Iglesias | Music & Radio | 1.95× | ||
| 18 | Aldi | Shopping | 1.92× | ||
| 19 | Desserts | Food & Beverages | 1.85× | ||
| 20 | Home improvement | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.69× | |
| Community Orientation | OPEN | 1.68× | |
| Travelling | THRILL | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.83× | |
| Social Media Usage | JOY | 0.96× | |
| Mindfulness | BALANCE | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sweetness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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