A data profile of the people who buy, follow and care about Sweetness in France — modelled from more than twelve digital signal sources. Sweetness has an estimated audience of 2,434,183 people in France.
Sweetness has an estimated audience of 2,434,183 people in France. 72.5% are female, 27.5% are male, average age 42.3. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Kitchen garden, Girl power.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (259.93× the country average).
Demographically, the Sweetness audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Sweetness fan in France is more female, around 42.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Sweetness profile in France.
72.5% are female, 27.5% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 72.5% |
| Male | 27.5% |
| Average age | 42.3 |
| Estimated audience size | 2,434,183 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Sweetness audience comes from France.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.3% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Sweetness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 259.93× | ||
| 02 | Selfridges | Shopping | 229.43× | ||
| 03 | Christmas Gift | Kids & Family | 37.86× | ||
| 04 | Christmas tree | Kids & Family | 28.96× | ||
| 05 | Girl power | Politics & Society | 16.97× | ||
| 06 | Veggie burger | Food & Beverages | 14.93× | ||
| 07 | Breast Cancer awareness | Health | 14.11× | ||
| 08 | Kitchen garden | Home & Garden | 10.99× | ||
| 09 | Dentistry | Business & Career | 9.91× | ||
| 10 | Sustainable products | Politics & Society | 8.42× | ||
| 11 | Zoom lens | Technology & Electronics | 7.04× | ||
| 12 | Broadcasting of sports events | Movies & TV | 6.62× | ||
| 13 | Improvisation | Music & Radio | 4.98× | ||
| 14 | Cupcake | Food & Beverages | 4.51× | ||
| 15 | Vueling | Travel & Leisure | 4.15× | ||
| 16 | Local food | Food & Beverages | 4.11× | ||
| 17 | Bakery | Food & Beverages | 3.00× | ||
| 18 | Desserts | Food & Beverages | 2.81× | ||
| 19 | Pastry | Food & Beverages | 2.81× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 2.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.89× | |
| Quality Awareness | PREMIUM | 1.77× | |
| Design Affinity | PREMIUM | 1.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Social Media Usage | JOY | 0.92× | |
| Risk Appetite | THRILL | 1.13× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Sweetness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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