Sweetness Audience in United States

Sweetness has an estimated audience of 25,490,277 people in United States. 71.0% are female, 29.0% are male, average age 41.2. Top regions: Texas, California, New York. Top brand affinities: Capital One, Google Maps, Indeed.com, CarGurus, Circle K.

The average Sweetness fan in United States is 41.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (17.48× the country average). Demographically, the Sweetness audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Sweetness fans

Demographic split for Sweetness audience in United States
MetricValue
Female71.0%
Male29.0%
Average age41.2
Estimated audience size25,490,277

Audience persona

The typical Sweetness fan in United States is more female, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Sweetness in United States
RegionReachAffinity
Texas3,457,8091.58×
California3,440,5001.23×
New York2,195,7451.54×
Florida2,073,1881.2×
Illinois1,175,2801.38×
Georgia955,3211.22×
Pennsylvania867,3171.01×
North Carolina830,3691.08×
Ohio826,9991.05×
New Jersey722,2371.11×
Michigan686,8561.03×
Virginia657,5071.06×
Tennessee542,0831.06×
Arizona536,4391.03×
Maryland512,4601.17×
Indiana490,6401.05×
Massachusetts475,7400.95×
Washington472,6230.92×
South Carolina402,3201.05×
Missouri384,6600.94×
Alabama380,2791.07×
Louisiana366,1651.11×
Colorado356,5520.89×
Minnesota346,6790.95×
Wisconsin338,0280.88×
Kentucky337,5761.06×
Oklahoma283,8711×
Connecticut264,8391.04×
Oregon257,4270.88×
Mississippi248,4581.18×
Nevada242,7730.98×
Arkansas214,6791.02×
Utah198,5350.87×
Iowa179,8590.86×
Kansas158,3120.79×
New Mexico110,5040.86×
West Virginia109,5810.92×
Hawaii109,0601×
Nebraska108,8170.85×
Maine107,2411.17×
Idaho101,1920.79×
New Hampshire81,0300.81×
Washington, District of Columbia78,0581.02×
Montana61,1070.86×
Delaware60,0600.85×
Rhode Island55,8890.69×
South Dakota53,0770.9×
Alaska39,2550.72×
North Dakota37,5850.72×
Vermont32,9820.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sweetness audience
BrandAffinityCategory
Capital One17.48×Business & Career
Google Maps14.75×Internet & Social Media
Indeed.com11.75×Business & Career
CarGurus16.35×Cars & Mobility
Circle K16.88×Shopping
AccuWeather14.93×Home & Garden
Beetlejuice10.74×Movies & TV
Billy Bob Thornton19.25×Movies & TV
Diane Keaton13.3×Movies & TV
DeviantArt15.08×Internet & Social Media
Khan Academy17.21×Business & Career
Enterprise Rent-A-Car11.77×Cars & Mobility
Kendra Scott20.27×Fashion & Accessoires
Google News11.12×News
Bruce Willis13.5×Movies & TV
ICloud16.34×Technology & Electronics
Blake Lively16.42×Movies & TV
Aaron Rodgers10.51×Sports
Matthew McConaughey14.55×Movies & TV
Catherine Zeta-Jones18.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sweetness audience
TraitClusterScore
ExtroversionTHRILL1.48
Healthy LifestyleBALANCE1.33
Price SensitivityPREMIUM1.25
IndulgenceJOY1.23
Community OrientationOPEN1.2
Family OrientationCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Sweetness
CountryShare
United States21.9%
Italy6.3%
United Kingdom5.3%

See Sweetness audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Sweetness have in United States?

Sweetness has an estimated audience of 25,490,277 people in United States, concentrated in Texas and California.

What is the gender split and age of Sweetness fans?

71.0% of Sweetness fans are female, 29.0% are male, with an average age of 41.2 years.

Which brands do Sweetness fans like most?

Sweetness fans show strongest brand affinity for Capital One (17.48×), Google Maps (14.75×), and Indeed.com (11.75×) over the country average.

Where do Sweetness fans live in United States?

Sweetness fans in United States are most concentrated in Texas (reach 3,457,809), California (reach 3,440,500), and New York (reach 2,195,745). These three regions account for the largest share of the active audience.

What other brands do Sweetness fans also like?

Beyond Sweetness itself, the audience over-indexes on Google Maps (14.75×), Indeed.com (11.75×), CarGurus (16.35×), and Circle K (16.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sweetness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.