Sweetness Audience in United States

Sweetness logo

Sweetness has an estimated audience of 25,490,277 people in United States. 71.0% are female, 29.0% are male, average age 41.2. Top regions: Texas, California, New York. Top brand affinities: Goop, Governor of Michigan, Wok, Grinch, Google Home.

The average Sweetness fan in United States is 41.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (14.81× the country average). Demographically, the Sweetness audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Sweetness fans

Demographic split for Sweetness audience in United States
MetricValue
Female71.0%
Male29.0%
Average age41.2
Estimated audience size25,490,277

Audience persona

The typical Sweetness fan in United States is more female, around 41.2 years old, with strong Extroversion tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Sweetness in United States
RegionReachAffinity
Texas3,457,8091.58×
California3,440,5001.23×
New York2,195,7451.54×
Florida2,073,1881.2×
Illinois1,175,2801.38×
Georgia955,3211.22×
Pennsylvania867,3171.01×
North Carolina830,3691.08×
Ohio826,9991.05×
New Jersey722,2371.11×
Michigan686,8561.03×
Virginia657,5071.06×
Tennessee542,0831.06×
Arizona536,4391.03×
Maryland512,4601.17×
Indiana490,6401.05×
Massachusetts475,7400.95×
Washington472,6230.92×
South Carolina402,3201.05×
Missouri384,6600.94×
Alabama380,2791.07×
Louisiana366,1651.11×
Colorado356,5520.89×
Minnesota346,6790.95×
Wisconsin338,0280.88×
Kentucky337,5761.06×
Oklahoma283,8711×
Connecticut264,8391.04×
Oregon257,4270.88×
Mississippi248,4581.18×
Nevada242,7730.98×
Arkansas214,6791.02×
Utah198,5350.87×
Iowa179,8590.86×
Kansas158,3120.79×
New Mexico110,5040.86×
West Virginia109,5810.92×
Hawaii109,0601×
Nebraska108,8170.85×
Maine107,2411.17×
Idaho101,1920.79×
New Hampshire81,0300.81×
Washington, District of Columbia78,0581.02×
Montana61,1070.86×
Delaware60,0600.85×
Rhode Island55,8890.69×
South Dakota53,0770.9×
Alaska39,2550.72×
North Dakota37,5850.72×
Vermont32,9820.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sweetness audience
BrandAffinityCategory
Goop14.81×Internet & Social Media
Governor of Michigan16.27×Politics & Society
Wok12.7×Food & Beverages
Grinch7.23×Movies & TV
Google Home11.42×Technology & Electronics
headspace16.1×Health
Vocal harmony7.75×Music & Radio
Hibachi13.01×Food & Beverages
Grace Slick14.16×Music & Radio
Cherish (group)16.46×Music & Radio
Fairy godmother9.86×Literature
No Escape (1994 film)13.78×Movies & TV
Mathcore9.59×Music & Radio
El Paso County, Colorado14.68×Travel & Leisure
Hipster10.93×Politics & Society
TV Fanatic11.71×Movies & TV
Kikar HaShabbat18.1×News
Guitarist (magazine)11.41×Music & Radio
Hardik Pandya14.9×Sports
Historic site4.08×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sweetness audience
TraitClusterScore
ExtroversionTHRILL1.48
Healthy LifestyleBALANCE1.33
Price SensitivityPREMIUM1.25
IndulgenceJOY1.23
Community OrientationOPEN1.2
Family OrientationCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Sweetness
CountryShare
United States21.9%
Italy6.3%
United Kingdom5.3%

See Sweetness audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Sweetness have in United States?

Sweetness has an estimated audience of 25,490,277 people in United States, concentrated in Texas and California.

What is the gender split and age of Sweetness fans?

71.0% of Sweetness fans are female, 29.0% are male, with an average age of 41.2 years.

Which brands do Sweetness fans like most?

Sweetness fans show strongest brand affinity for Goop (14.81×), Governor of Michigan (16.27×), and Wok (12.7×) over the country average.

Where do Sweetness fans live in United States?

Sweetness fans in United States are most concentrated in Texas (reach 3,457,809), California (reach 3,440,500), and New York (reach 2,195,745). These three regions account for the largest share of the active audience.

What other brands do Sweetness fans also like?

Beyond Sweetness itself, the audience over-indexes on Governor of Michigan (16.27×), Wok (12.7×), Grinch (7.23×), and Google Home (11.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sweetness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.