Rascasse Audience Intelligence

Sweetness Audience in United States

A data profile of the people who buy, follow and care about Sweetness in United States — modelled from more than twelve digital signal sources. Sweetness has an estimated audience of 25,490,277 people in United States.

#816among Topic in United States#107in Food & Beverages

The average Sweetness fan in United States is 41.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Planet Fitness, Dough, Pastry, with strongest over-indexing on Planet Fitness (1.99× the country average).

Demographically, the Sweetness audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sweetness fan in United States is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sweetness profile in United States.

Audience size
25.5M
in United States
Gender
71.0%♀
29.0% male
Age
41.2
average years
Country rank
#1200
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sweetness fans

71.0% are female, 29.0% are male, average age 41.2.

Fig. 02

Gender split

71.0%
Female
29.0%
Male
Demographic split for Sweetness audience in United States
MetricValue
Female71.0%
Male29.0%
Average age41.2
Estimated audience size25,490,277
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Sweetness audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4923%
50+24%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Sweetness audience comes from United States.

Worldwide audience distribution share by country for Sweetness
CountryShare
United States21.9%
Italy6.3%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sweetness audience in United States is strongest.

Fig. 05

Top regions by affinity

Sweetness fans by region: top regions in United States
#RegionReachAffinity×
01Texas~6.5M2.88×
02New York~2M1.40×
03Illinois~1M1.26×
04Maine~100K1.15×
05California~3M1.13×
06Georgia~900K1.10×
07Maryland~500K1.09×
08Mississippi~200K1.08×
09Florida~2M1.07×
10Alabama~400K1.06×
11Louisiana~300K1.06×
12New Jersey~700K1.04×
13South Carolina~400K1.03×
14Virginia~600K1.02×
15Indiana~500K1.02×
16Arkansas~200K1.02×
17North Carolina~800K1.01×
18Tennessee~500K1.01×
19Kentucky~300K1.01×
20Ohio~800K0.99×
21Arizona~500K0.99×
22Connecticut~300K0.99×
23Hawaii~100K0.99×
24Michigan~700K0.98×
25West Virginia~100K0.98×
26South Dakota~60K0.98×
27Alaska~50K0.98×
28Oklahoma~300K0.97×
29Pennsylvania~800K0.96×
30Minnesota~400K0.96×
31Nevada~200K0.96×
32Washington, District of Columbia~70K0.96×
33Delaware~70K0.95×
34Vermont~40K0.95×
35Missouri~400K0.94×
36Montana~70K0.94×
37Massachusetts~500K0.93×
38Kansas~200K0.93×
39New Mexico~100K0.93×
40Nebraska~100K0.93×
41North Dakota~50K0.93×
42Washington~500K0.92×
43Wisconsin~400K0.92×
44Oregon~300K0.92×
45New Hampshire~90K0.92×
46Rhode Island~70K0.92×
47Iowa~200K0.91×
48Idaho~100K0.91×
49Utah~200K0.90×
50Colorado~300K0.86×
Fig. 06

Affinity by region

Affinity by region — Sweetness, United States
0.86×1.00×2.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sweetness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sweetness audience
#·InterestCategoryAffinity×
01GlutenHealth3.43×
02DoughFood & Beverages3.08×
03Diaper bagKids & Family2.73×
04PastryFood & Beverages2.68×
05Non-alcoholic beverageFood & Beverages2.44×
06Hot chocolateFood & Beverages2.42×
07Ice creamFood & Beverages2.16×
08Microwave ovenHome & Garden2.08×
09KetoneHealth2.04×
10Planet FitnessSports1.99×
11BakeryFood & Beverages1.94×
12CookbookFood & Beverages1.89×
13MetaphysicsBusiness & Career1.88×
14MilkFood & Beverages1.68×
15DessertsFood & Beverages1.67×
16BreakfastFood & Beverages1.63×
17Discount storesShopping1.59×
18Pizza HutFood & Beverages1.57×
19LunchFood & Beverages1.52×
20GeneticsKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sweetness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sweetness audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.41×
Community OrientationOPEN1.35×
Price SensitivityPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sweetness audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.91×
Luxury OrientationPREMIUM0.91×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sweetness have in United States?

Sweetness has an estimated audience of 25,490,277 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sweetness fans?

71.0% of Sweetness fans are female, 29.0% are male, with an average age of 41.2 years.

03

Which brands do Sweetness fans like most?

Sweetness fans show strongest brand affinity for Planet Fitness (1.99×), Dough (3.08×), and Pastry (2.68×) over the country average.

04

Where do Sweetness fans live in United States?

Sweetness fans in United States are most concentrated in Texas (reach ~6.5M), California (reach ~3M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Sweetness fans also like?

Beyond Sweetness itself, the audience over-indexes on Dough (3.08×), Pastry (2.68×), Desserts (1.67×), and Diaper bag (2.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Sweetness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sweetness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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