A data profile of the people who buy, follow and care about Sweetness in United Kingdom — modelled from more than twelve digital signal sources. Sweetness has an estimated audience of 6,193,427 people in United Kingdom.
The average Sweetness fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Aldi, Hobby, Wikipedia, with strongest over-indexing on Aldi (1.89× the country average).
Demographically, the Sweetness audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Sweetness fan in United Kingdom is more female, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Aldi.
The key figures that characterise the Sweetness profile in United Kingdom.
74.6% are female, 25.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 43.5 |
| Estimated audience size | 6,193,427 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Sweetness audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.3% |
| United Kingdom | 5.3% |
Where the Sweetness audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.24× | |
| 02 | Yorkshire and the Humber | ~500K | 1.07× | |
| 03 | North East | ~300K | 1.06× | |
| 04 | East of England | ~600K | 1.05× | |
| 05 | Wales | ~400K | 1.04× | |
| 06 | Scotland | ~600K | 1.00× | |
| 07 | Northern Ireland | ~200K | 1.00× | |
| 08 | South West | ~500K | 0.99× | |
| 09 | East Midlands | ~400K | 0.95× | |
| 10 | South East | ~800K | 0.90× | |
| 11 | England | ~4.5M | 0.89× | |
| 12 | North West | ~600K | 0.88× |
The strongest cross-interests of the Sweetness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adoption | Kids & Family | 2.62× | ||
| 02 | Fish and chips | Food & Beverages | 2.57× | ||
| 03 | Bakery | Food & Beverages | 2.37× | ||
| 04 | Wikipedia | Internet & Social Media | 2.33× | ||
| 05 | Pastry | Food & Beverages | 2.29× | ||
| 06 | Hot tub | Home & Garden | 2.28× | ||
| 07 | Mother's Day | Kids & Family | 2.24× | ||
| 08 | Confectionery | Food & Beverages | 2.23× | ||
| 09 | Refrigerator | Home & Garden | 2.16× | ||
| 10 | Snack food | Food & Beverages | 1.99× | ||
| 11 | Volunteering | Politics & Society | 1.90× | ||
| 12 | Aldi | Shopping | 1.89× | ||
| 13 | Hobby | Home & Garden | 1.86× | ||
| 14 | Desserts | Food & Beverages | 1.81× | ||
| 15 | Distilled beverage | Food & Beverages | 1.68× | ||
| 16 | Organic food | Food & Beverages | 1.65× | ||
| 17 | Kitchen | Home & Garden | 1.64× | ||
| 18 | Vegetable | Food & Beverages | 1.62× | ||
| 19 | William Hill (bookmaker) | Games | 1.61× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.43× | |
| Price Sensitivity | PREMIUM | 1.35× | |
| Indulgence | JOY | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Patriotism | CONSERVATISM | 0.93× |
Sweetness has an estimated audience of 6,193,427 people in United Kingdom, concentrated in England and South East.
74.6% of Sweetness fans are female, 25.4% are male, with an average age of 43.5 years.
Sweetness fans show strongest brand affinity for Aldi (1.89×), Hobby (1.86×), and Wikipedia (2.33×) over the country average.
Sweetness fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~800K), and East of England (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Sweetness itself, the audience over-indexes on Hobby (1.86×), Wikipedia (2.33×), Kitchen (1.64×), and Desserts (1.81×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sweetness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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