A data profile of the people who buy, follow and care about Sweetness in Italy — modelled from more than twelve digital signal sources. Sweetness has an estimated audience of 7,310,633 people in Italy.
Sweetness has an estimated audience of 7,310,633 people in Italy. 70.4% are female, 29.6% are male, average age 43.5. Top brand affinities: Confectionery, Milk, Genetics, Recipes, Wikipedia.
Top brand affinities include Confectionery, Milk, Genetics, with strongest over-indexing on Confectionery (2.65× the country average).
Demographically, the Sweetness audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Tradition.
The typical Sweetness fan in Italy is more female, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Confectionery.
The key figures that characterise the Sweetness profile in Italy.
70.4% are female, 29.6% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 43.5 |
| Estimated audience size | 7,310,633 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Sweetness audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 6.3% |
| United Kingdom | 5.3% |
The strongest cross-interests of the Sweetness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pudding | Food & Beverages | 4.24× | ||
| 02 | Chocolate brownie | Food & Beverages | 3.88× | ||
| 03 | Baking powder | Food & Beverages | 3.24× | ||
| 04 | Cupcake | Food & Beverages | 2.85× | ||
| 05 | Confectionery | Food & Beverages | 2.65× | ||
| 06 | Genetics | Kids & Family | 2.51× | ||
| 07 | Milk | Food & Beverages | 2.49× | ||
| 08 | Bakery | Food & Beverages | 2.35× | ||
| 09 | Wikipedia | Internet & Social Media | 2.30× | ||
| 10 | Volunteering | Politics & Society | 2.02× | ||
| 11 | Instant messaging | Internet & Social Media | 1.81× | ||
| 12 | Coop | Food & Beverages | 1.79× | ||
| 13 | Pastry | Food & Beverages | 1.73× | ||
| 14 | Supermarket | Shopping | 1.69× | ||
| 15 | Lidl | Shopping | 1.64× | ||
| 16 | Health care | Business & Career | 1.57× | ||
| 17 | Recipes | Food & Beverages | 1.55× | ||
| 18 | Organic food | Food & Beverages | 1.53× | ||
| 19 | Meat | Food & Beverages | 1.52× | ||
| 20 | Singer-songwriter | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.58× | |
| Tradition | CONSERVATISM | 1.41× | |
| Community Orientation | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Mindfulness | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sweetness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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