A data profile of the people who buy, follow and care about Cupcake in Italy — modelled from more than twelve digital signal sources. Cupcake has an estimated audience of 4,130,006 people in Italy.
The average Cupcake fan in Italy is 40.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Birthday cake, Chocolate brownie, Cake decorating, with strongest over-indexing on Birthday cake (13.41× the country average).
Demographically, the Cupcake audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Healthy Lifestyle, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cupcake fan in Italy is more female, around 40.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Birthday cake.
The key figures that characterise the Cupcake profile in Italy.
69.6% are female, 30.4% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 40.7 |
| Estimated audience size | 4,130,006 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Cupcake audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.3% |
| Japan | 10.8% |
| China | 8.2% |
Where the Cupcake audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Calabria | ~200K | 1.27× | |
| 02 | Puglia | ~400K | 1.25× | |
| 03 | Campania | ~600K | 1.22× | |
| 04 | Sicilia | ~400K | 1.21× | |
| 05 | Lombardy | ~900K | 1.17× | |
| 06 | Veneto | ~400K | 1.12× | |
| 07 | Lazio | ~500K | 1.06× | |
| 08 | Piedmont | ~300K | 1.01× | |
| 09 | Sardinia | ~100K | 1.01× | |
| 10 | Basilicata | ~40K | 1.01× | |
| 11 | Friuli-Venezia Giulia | ~80K | 1.00× | |
| 12 | Emilia-Romagna | ~300K | 0.97× | |
| 13 | Tuscany | ~300K | 0.95× | |
| 14 | Trentino-Alto Adige/Südtirol | ~70K | 0.94× | |
| 15 | Marche | ~100K | 0.93× | |
| 16 | Abruzzo | ~80K | 0.92× | |
| 17 | Liguria | ~100K | 0.90× | |
| 18 | Molise | ~20K | 0.87× | |
| 19 | Umbria | ~60K | 0.85× | |
| 20 | Aosta Valley | ~9K | 0.84× |
The strongest cross-interests of the Cupcake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Birthday cake | Food & Beverages | 13.41× | ||
| 02 | Icing (food) | Food & Beverages | 10.55× | ||
| 03 | Chocolate brownie | Food & Beverages | 10.40× | ||
| 04 | Pastry chef | Food & Beverages | 9.71× | ||
| 05 | Cake decorating | Food & Beverages | 7.40× | ||
| 06 | Pâtisserie | Food & Beverages | 6.76× | ||
| 07 | Chocolate cake | Food & Beverages | 5.76× | ||
| 08 | Cookie | Food & Beverages | 5.51× | ||
| 09 | Cheesecake | Food & Beverages | 5.07× | ||
| 10 | Home construction | Home & Garden | 3.37× | ||
| 11 | Bakery | Food & Beverages | 3.18× | ||
| 12 | Cake | Food & Beverages | 3.08× | ||
| 13 | Candy | Food & Beverages | 2.89× | ||
| 14 | Sweetness | Food & Beverages | 2.85× | ||
| 15 | Confectionery | Food & Beverages | 2.64× | ||
| 16 | Culinary art | Arts & Culture | 2.48× | ||
| 17 | Pastry | Food & Beverages | 2.30× | ||
| 18 | Woman | Kids & Family | 1.75× | ||
| 19 | Recipes | Food & Beverages | 1.54× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.61× | |
| Tradition | CONSERVATISM | 1.57× | |
| Convenience Orientation | PREMIUM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Patriotism | CONSERVATISM | 0.89× | |
| Sports Activity | POWER | 0.96× |
Cupcake has an estimated audience of 4,130,006 people in Italy, concentrated in Lombardy and Campania.
69.6% of Cupcake fans are female, 30.4% are male, with an average age of 40.7 years.
Cupcake fans show strongest brand affinity for Birthday cake (13.41×), Chocolate brownie (10.4×), and Cake decorating (7.4×) over the country average.
Cupcake fans in Italy are most concentrated in Lombardy (reach ~900K), Campania (reach ~600K), and Lazio (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Cupcake itself, the audience over-indexes on Chocolate brownie (10.4×), Cake decorating (7.4×), Cookie (5.51×), and Chocolate cake (5.76×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cupcake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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