A data profile of the people who buy, follow and care about Cookie in Italy — modelled from more than twelve digital signal sources. Cookie has an estimated audience of 4,857,686 people in Italy.
The average Cookie fan in Italy is 41.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Chocolate brownie, Cupcake, Confectionery, with strongest over-indexing on Chocolate brownie (12.46× the country average).
Demographically, the Cookie audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cookie fan in Italy is more female, around 41.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Chocolate brownie.
The key figures that characterise the Cookie profile in Italy.
66.9% are female, 33.1% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 41.2 |
| Estimated audience size | 4,857,686 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Cookie audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 9.9% |
| China | 5.4% |
Where the Cookie audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.35× | |
| 02 | Lazio | ~800K | 1.27× | |
| 03 | Campania | ~700K | 1.21× | |
| 04 | Puglia | ~400K | 1.21× | |
| 05 | Sicilia | ~500K | 1.17× | |
| 06 | Emilia-Romagna | ~500K | 1.15× | |
| 07 | Veneto | ~400K | 1.14× | |
| 08 | Piedmont | ~400K | 1.05× | |
| 09 | Tuscany | ~300K | 1.03× | |
| 10 | Calabria | ~200K | 1.01× | |
| 11 | Trentino-Alto Adige/Südtirol | ~90K | 0.97× | |
| 12 | Sardinia | ~100K | 0.95× | |
| 13 | Friuli-Venezia Giulia | ~90K | 0.95× | |
| 14 | Liguria | ~100K | 0.92× | |
| 15 | Marche | ~100K | 0.92× | |
| 16 | Abruzzo | ~100K | 0.90× | |
| 17 | Umbria | ~70K | 0.89× | |
| 18 | Basilicata | ~30K | 0.78× | |
| 19 | Molise | ~20K | 0.68× | |
| 20 | Aosta Valley | ~7K | 0.58× |
The strongest cross-interests of the Cookie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chocolate brownie | Food & Beverages | 12.46× | ||
| 02 | Oreo | Food & Beverages | 6.32× | ||
| 03 | Doughnut | Food & Beverages | 5.69× | ||
| 04 | Cupcake | Food & Beverages | 5.51× | ||
| 05 | Sugar substitute | Food & Beverages | 3.57× | ||
| 06 | Home Delivery | Food & Beverages | 3.29× | ||
| 07 | Confectionery | Food & Beverages | 3.09× | ||
| 08 | Snack food | Food & Beverages | 2.51× | ||
| 09 | Gourmet Foods | Food & Beverages | 2.46× | ||
| 10 | Cheesecake | Food & Beverages | 2.42× | ||
| 11 | Milk | Food & Beverages | 2.28× | ||
| 12 | Dairy product | Food & Beverages | 2.26× | ||
| 13 | Eye shadow | Beauty & Wellness | 2.25× | ||
| 14 | Bakery | Food & Beverages | 2.12× | ||
| 15 | Fast casual restaurants | Food & Beverages | 1.95× | ||
| 16 | Ice cream | Food & Beverages | 1.84× | ||
| 17 | Local food | Food & Beverages | 1.67× | ||
| 18 | Art exhibition | Arts & Culture | 1.62× | ||
| 19 | Wine tasting | Food & Beverages | 1.55× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.94× | |
| DIY Mentality | THRILL | 1.35× | |
| Design Affinity | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Social Media Usage | JOY | 0.88× | |
| Spirituality | BALANCE | 0.93× |
Cookie has an estimated audience of 4,857,686 people in Italy, concentrated in Lombardy and Lazio.
66.9% of Cookie fans are female, 33.1% are male, with an average age of 41.2 years.
Cookie fans show strongest brand affinity for Chocolate brownie (12.46×), Cupcake (5.51×), and Confectionery (3.09×) over the country average.
Cookie fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Cookie itself, the audience over-indexes on Cupcake (5.51×), Confectionery (3.09×), Milk (2.28×), and Gourmet Foods (2.46×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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