A data profile of the people who buy, follow and care about Cookie in Brazil — modelled from more than twelve digital signal sources. Cookie has an estimated audience of 6,616,869 people in Brazil.
Cookie has an estimated audience of 6,616,869 people in Brazil. 77.1% are female, 22.9% are male, average age 38.7. Top brand affinities: Cheesecake, Flower, PCI Concursos, Dinner, Candy.
Top brand affinities include Cheesecake, Flower, PCI Concursos, with strongest over-indexing on Cheesecake (3.35× the country average).
Demographically, the Cookie audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Cookie fan in Brazil is more female, around 38.7 years old, with strong Community Orientation tendencies and a notable affinity for Cheesecake.
The key figures that characterise the Cookie profile in Brazil.
77.1% are female, 22.9% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 77.1% |
| Male | 22.9% |
| Average age | 38.7 |
| Estimated audience size | 6,616,869 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Cookie audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 9.9% |
| China | 5.4% |
The strongest cross-interests of the Cookie audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Oreo | Food & Beverages | 4.20× | ||
| 02 | Cheesecake | Food & Beverages | 3.35× | ||
| 03 | Breakfast | Food & Beverages | 2.75× | ||
| 04 | Baking | Food & Beverages | 2.19× | ||
| 05 | Flower | Home & Garden | 2.08× | ||
| 06 | Dinner | Food & Beverages | 2.01× | ||
| 07 | Cupcake | Food & Beverages | 1.95× | ||
| 08 | Lunch | Food & Beverages | 1.93× | ||
| 09 | PCI Concursos | Shopping | 1.89× | ||
| 10 | Bakery | Food & Beverages | 1.89× | ||
| 11 | Lojas Americanas | Shopping | 1.85× | ||
| 12 | Riachuelo | Shopping | 1.82× | ||
| 13 | JusBrasil | Internet & Social Media | 1.82× | ||
| 14 | Snack food | Food & Beverages | 1.72× | ||
| 15 | Sewing | Home & Garden | 1.68× | ||
| 16 | Hotmart | Shopping | 1.64× | ||
| 17 | Coffeehouses | Food & Beverages | 1.57× | ||
| 18 | Candy | Food & Beverages | 1.53× | ||
| 19 | Arezzo | Travel & Leisure | 1.53× | ||
| 20 | Casas Bahia | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.91× | |
| Convenience Orientation | PREMIUM | 1.75× | |
| Indulgence | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Quality Awareness | PREMIUM | 0.80× | |
| Patriotism | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Cookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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