Dinner Audience in Brazil
Dinner has an estimated audience of 10,132,087 people in Brazil. 68.1% are female, 31.9% are male, average age 43.9. Top regions: São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities: Lunch, Barbecue, Diners, Cake, Bakery.
The average Dinner fan in Brazil is 43.9 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais. Top brand affinities include Lunch, Barbecue, Diners, with strongest over-indexing on Lunch (2.1× the country average). Demographically, the Dinner audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Dinner fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 43.9 |
| Estimated audience size | 10,132,087 |
Audience persona
The typical Dinner fan in Brazil is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Lunch.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 3,522,384 | 1.33× |
| Rio de Janeiro | 1,687,666 | 1.78× |
| Minas Gerais | 881,683 | 0.84× |
| Bahia | 678,100 | 1.01× |
| Paraná | 618,621 | 1× |
| Rio Grande do Sul | 571,304 | 0.96× |
| Santa Catarina | 543,084 | 1.17× |
| Pernambuco | 490,588 | 1.06× |
| Ceará | 394,382 | 0.89× |
| Federal District | 361,278 | 2.14× |
| Pará | 322,946 | 0.98× |
| Goiás | 284,106 | 0.73× |
| Maranhão | 249,806 | 0.99× |
| Espírito Santo | 223,254 | 1.06× |
| Amazonas | 218,163 | 1.24× |
| Rio Grande do Norte | 188,894 | 1.12× |
| Paraíba | 164,688 | 0.81× |
| Mato Grosso do Sul | 147,130 | 1× |
| Mato Grosso | 131,191 | 0.69× |
| Alagoas | 118,703 | 0.8× |
| Piauí | 110,151 | 0.78× |
| Sergipe | 94,549 | 0.9× |
| Rondônia | 59,426 | 0.7× |
| Tocantins | 47,345 | 0.71× |
| Acre | 26,335 | 0.75× |
| Amapá | 26,281 | 0.73× |
| Roraima | 24,215 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lunch | 2.1× | Food & Beverages |
| Barbecue | 1.56× | Food & Beverages |
| Diners | 1.89× | Food & Beverages |
| Cake | 1.5× | Food & Beverages |
| Bakery | 1.91× | Food & Beverages |
| Local food | 2.43× | Food & Beverages |
| Flower | 1.74× | Home & Garden |
| Cupcake | 1.87× | Food & Beverages |
| Pastry | 2.07× | Food & Beverages |
| Seafood | 1.97× | Food & Beverages |
| Tea | 1.53× | Food & Beverages |
| Bad Bunny | 2.61× | Music & Radio |
| Chocolate brownie | 1.9× | Food & Beverages |
| Riachuelo | 1.56× | Shopping |
| Cookie | 2.01× | Food & Beverages |
| Prom | 1.88× | Arts & Culture |
| Bake sale | 2.08× | Food & Beverages |
| Snack food | 1.56× | Food & Beverages |
| Cake decorating | 2.05× | Food & Beverages |
| Breakfast | 2.27× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.6 |
| Quality Awareness | PREMIUM | 1.59 |
| Healthy Lifestyle | BALANCE | 1.54 |
| Indulgence | JOY | 1.45 |
| Urban Lifestyle | OPEN | 1.42 |
| Luxury Orientation | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 8.2% |
| China | 6.1% |
See Dinner audiences in other countries
More Food & Beverages audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Dinner have in Brazil?
Dinner has an estimated audience of 10,132,087 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Dinner fans?
68.1% of Dinner fans are female, 31.9% are male, with an average age of 43.9 years.
Which brands do Dinner fans like most?
Dinner fans show strongest brand affinity for Lunch (2.1×), Barbecue (1.56×), and Diners (1.89×) over the country average.
Where do Dinner fans live in Brazil?
Dinner fans in Brazil are most concentrated in São Paulo (reach 3,522,384), Rio de Janeiro (reach 1,687,666), and Minas Gerais (reach 881,683). These three regions account for the largest share of the active audience.
What other brands do Dinner fans also like?
Beyond Dinner itself, the audience over-indexes on Barbecue (1.56×), Diners (1.89×), Cake (1.5×), and Bakery (1.91×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.