A data profile of the people who buy, follow and care about Dinner in Brazil — modelled from more than twelve digital signal sources. Dinner has an estimated audience of 10,132,087 people in Brazil.
The average Dinner fan in Brazil is 43.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Lunch, Barbecue, Diners, with strongest over-indexing on Lunch (2.1× the country average).
Demographically, the Dinner audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Design Affinity, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Dinner fan in Brazil is more female, around 43.9 years old, with strong Design Affinity tendencies and a notable affinity for Lunch.
The key figures that characterise the Dinner profile in Brazil.
68.1% are female, 31.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 43.9 |
| Estimated audience size | 10,132,087 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Dinner audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 8.2% |
| China | 6.0% |
Where the Dinner audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~300K | 1.97× | |
| 02 | Rio de Janeiro | ~1.5M | 1.74× | |
| 03 | São Paulo | ~3.5M | 1.33× | |
| 04 | Amazonas | ~200K | 1.16× | |
| 05 | Santa Catarina | ~500K | 1.15× | |
| 06 | Rio Grande do Norte | ~200K | 1.08× | |
| 07 | Pernambuco | ~500K | 1.05× | |
| 08 | Espírito Santo | ~200K | 1.04× | |
| 09 | Bahia | ~700K | 1.01× | |
| 10 | Paraná | ~600K | 1.00× | |
| 11 | Mato Grosso do Sul | ~100K | 1.00× | |
| 12 | Maranhão | ~300K | 0.99× | |
| 13 | Pará | ~300K | 0.98× | |
| 14 | Roraima | ~30K | 0.97× | |
| 15 | Rio Grande do Sul | ~600K | 0.96× | |
| 16 | Sergipe | ~100K | 0.95× | |
| 17 | Amapá | ~30K | 0.95× | |
| 18 | Acre | ~30K | 0.95× | |
| 19 | Ceará | ~400K | 0.91× | |
| 20 | Alagoas | ~100K | 0.90× | |
| 21 | Rondônia | ~80K | 0.90× | |
| 22 | Tocantins | ~60K | 0.90× | |
| 23 | Paraíba | ~200K | 0.89× | |
| 24 | Piauí | ~100K | 0.89× | |
| 25 | Minas Gerais | ~900K | 0.86× | |
| 26 | Mato Grosso | ~200K | 0.82× | |
| 27 | Goiás | ~300K | 0.80× |
The strongest cross-interests of the Dinner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bad Bunny | Music & Radio | 2.61× | ||
| 02 | Local food | Food & Beverages | 2.43× | ||
| 03 | Lunch | Food & Beverages | 2.10× | ||
| 04 | Bake sale | Food & Beverages | 2.08× | ||
| 05 | Pastry | Food & Beverages | 2.07× | ||
| 06 | Cake decorating | Food & Beverages | 2.05× | ||
| 07 | Cookie | Food & Beverages | 2.01× | ||
| 08 | Seafood | Food & Beverages | 1.97× | ||
| 09 | Bakery | Food & Beverages | 1.91× | ||
| 10 | Chocolate brownie | Food & Beverages | 1.90× | ||
| 11 | Diners | Food & Beverages | 1.89× | ||
| 12 | Prom | Arts & Culture | 1.88× | ||
| 13 | Cupcake | Food & Beverages | 1.87× | ||
| 14 | BTS | Music & Radio | 1.79× | ||
| 15 | Flower | Home & Garden | 1.74× | ||
| 16 | Barbecue | Food & Beverages | 1.56× | ||
| 17 | Riachuelo | Shopping | 1.56× | ||
| 18 | Snack food | Food & Beverages | 1.56× | ||
| 19 | Tea | Food & Beverages | 1.53× | ||
| 20 | Cake | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.28× | |
| Indulgence | JOY | 1.22× | |
| Healthy Lifestyle | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.74× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Social Media Usage | JOY | 0.77× |
Dinner has an estimated audience of 10,132,087 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
68.1% of Dinner fans are female, 31.9% are male, with an average age of 43.9 years.
Dinner fans show strongest brand affinity for Lunch (2.1×), Barbecue (1.56×), and Diners (1.89×) over the country average.
Dinner fans in Brazil are most concentrated in São Paulo (reach ~3.5M), Rio de Janeiro (reach ~1.5M), and Minas Gerais (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Dinner itself, the audience over-indexes on Barbecue (1.56×), Diners (1.89×), Cake (1.5×), and Bakery (1.91×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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