Dinner Audience in Canada
Dinner has an estimated audience of 5,036,954 people in Canada. 60.3% are female, 39.7% are male, average age 43.4. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Cuisine, Pizza, Lunch, Seafood, Pizza Pizza.
The average Dinner fan in Canada is 43.4 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Cuisine, Pizza, Lunch, with strongest over-indexing on Cuisine (1.59× the country average). Demographically, the Dinner audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Individualism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Dinner fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 43.4 |
| Estimated audience size | 5,036,954 |
Audience persona
The typical Dinner fan in Canada is more female, around 43.4 years old, with strong Individualism tendencies and a notable affinity for Cuisine.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,627,910 | 1.72× |
| British Columbia | 1,906,239 | 2.53× |
| Quebec | 911,077 | 0.76× |
| Alberta | 808,085 | 1.3× |
| Manitoba | 157,365 | 0.84× |
| Nova Scotia | 130,925 | 0.87× |
| Saskatchewan | 92,661 | 0.58× |
| New Brunswick | 76,627 | 0.66× |
| Newfoundland and Labrador | 46,759 | 0.61× |
| Prince Edward Island | 18,297 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cuisine | 1.59× | Food & Beverages |
| Pizza | 1.91× | Food & Beverages |
| Lunch | 2.04× | Food & Beverages |
| Seafood | 2.15× | Food & Beverages |
| Pizza Pizza | 1.69× | Food & Beverages |
| Starbucks | 1.61× | Food & Beverages |
| KPop Demon Hunters | 1.63× | Movies & TV |
| Diners | 1.99× | Food & Beverages |
| Breakfast | 1.52× | Food & Beverages |
| Fast casual restaurants | 1.86× | Food & Beverages |
| Bad Bunny | 1.83× | Music & Radio |
| Twitch | 1.51× | Games |
| Uniqlo | 1.69× | Shopping |
| Health And Beauty | 1.88× | Beauty & Wellness |
| 7-Eleven | 1.57× | Shopping |
| K-pop | 1.76× | Music & Radio |
| Online food ordering | 1.67× | Food & Beverages |
| Bath and Bodyworks | 1.77× | Shopping |
| Japanese cuisine | 1.72× | Food & Beverages |
| Brunch | 1.81× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.34 |
| Spirituality | BALANCE | 1.13 |
| Travelling | THRILL | 1.09 |
| Tradition | CONSERVATISM | 1.06 |
| Family Orientation | CONSERVATISM | 1.05 |
| Price Sensitivity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 8.2% |
| China | 6.0% |
See Dinner audiences in other countries
More Food & Beverages audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Dinner have in Canada?
Dinner has an estimated audience of 5,036,954 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Dinner fans?
60.3% of Dinner fans are female, 39.7% are male, with an average age of 43.4 years.
Which brands do Dinner fans like most?
Dinner fans show strongest brand affinity for Cuisine (1.59×), Pizza (1.91×), and Lunch (2.04×) over the country average.
Where do Dinner fans live in Canada?
Dinner fans in Canada are most concentrated in Ontario (reach 3,627,910), British Columbia (reach 1,906,239), and Quebec (reach 911,077). These three regions account for the largest share of the active audience.
What other brands do Dinner fans also like?
Beyond Dinner itself, the audience over-indexes on Pizza (1.91×), Lunch (2.04×), Seafood (2.15×), and Pizza Pizza (1.69×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.