A data profile of the people who buy, follow and care about Dinner in Canada — modelled from more than twelve digital signal sources. Dinner has an estimated audience of 5,036,954 people in Canada.
The average Dinner fan in Canada is 43.4 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Cuisine, Pizza, Lunch, with strongest over-indexing on Cuisine (1.59× the country average).
Demographically, the Dinner audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Individualism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Dinner fan in Canada is more female, around 43.4 years old, with strong Individualism tendencies and a notable affinity for Cuisine.
The key figures that characterise the Dinner profile in Canada.
60.3% are female, 39.7% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 43.4 |
| Estimated audience size | 5,036,954 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Dinner audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 8.2% |
| China | 6.0% |
Where the Dinner audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~2M | 2.53× | |
| 02 | Ontario | ~3.5M | 1.72× | |
| 03 | Alberta | ~800K | 1.30× | |
| 04 | Nova Scotia | ~100K | 0.87× | |
| 05 | Manitoba | ~200K | 0.84× | |
| 06 | Quebec | ~900K | 0.76× | |
| 07 | Prince Edward Island | ~20K | 0.74× | |
| 08 | New Brunswick | ~80K | 0.66× | |
| 09 | Newfoundland and Labrador | ~50K | 0.61× | |
| 10 | Saskatchewan | ~90K | 0.58× |
The strongest cross-interests of the Dinner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Seafood | Food & Beverages | 2.15× | ||
| 02 | Lunch | Food & Beverages | 2.04× | ||
| 03 | Diners | Food & Beverages | 1.99× | ||
| 04 | Pizza | Food & Beverages | 1.91× | ||
| 05 | Health And Beauty | Beauty & Wellness | 1.88× | ||
| 06 | Fast casual restaurants | Food & Beverages | 1.86× | ||
| 07 | Bad Bunny | Music & Radio | 1.83× | ||
| 08 | Bath and Bodyworks | Shopping | 1.77× | ||
| 09 | K-pop | Music & Radio | 1.76× | ||
| 10 | Japanese cuisine | Food & Beverages | 1.72× | ||
| 11 | Pizza Pizza | Food & Beverages | 1.69× | ||
| 12 | Uniqlo | Shopping | 1.69× | ||
| 13 | Online food ordering | Food & Beverages | 1.67× | ||
| 14 | KPop Demon Hunters | Movies & TV | 1.63× | ||
| 15 | Starbucks | Food & Beverages | 1.61× | ||
| 16 | Cuisine | Food & Beverages | 1.59× | ||
| 17 | Domino's Pizza | Food & Beverages | 1.57× | ||
| 18 | 7-Eleven | Shopping | 1.57× | ||
| 19 | Breakfast | Food & Beverages | 1.52× | ||
| 20 | Twitch | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.34× | |
| Spirituality | BALANCE | 1.13× | |
| Travelling | THRILL | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.80× | |
| Convenience Orientation | PREMIUM | 0.81× | |
| Need for Security | CONSERVATISM | 0.83× |
Dinner has an estimated audience of 5,036,954 people in Canada, concentrated in Ontario and British Columbia.
60.3% of Dinner fans are female, 39.7% are male, with an average age of 43.4 years.
Dinner fans show strongest brand affinity for Cuisine (1.59×), Pizza (1.91×), and Lunch (2.04×) over the country average.
Dinner fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~2M), and Quebec (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Dinner itself, the audience over-indexes on Pizza (1.91×), Lunch (2.04×), Seafood (2.15×), and Pizza Pizza (1.69×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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