A data profile of the people who buy, follow and care about 7-Eleven in Canada — modelled from more than twelve digital signal sources. 7-Eleven has an estimated audience of 3,433,097 people in Canada.
The average 7-Eleven fan in Canada is 35.1 years old, balanced, and lives primarily in British Columbia.
The audience is concentrated in British Columbia, Alberta, Ontario.
Top brand affinities include Circle K, Esso, Petro-Canada, with strongest over-indexing on Circle K (10.56× the country average).
Demographically, the 7-Eleven audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical 7-Eleven fan in Canada is balanced, around 35.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Circle K.
The key figures that characterise the 7-Eleven profile in Canada.
48.7% are female, 51.3% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 35.1 |
| Estimated audience size | 3,433,097 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 15% |
of the worldwide 7-Eleven audience comes from Canada.
| Country | Share |
|---|---|
| United States | 35.5% |
| Japan | 15.3% |
| China | 9.7% |
Where the 7-Eleven audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~1.5M | 3.83× | |
| 02 | British Columbia | ~1.5M | 3.20× | |
| 03 | Manitoba | ~400K | 2.82× | |
| 04 | Saskatchewan | ~200K | 1.76× | |
| 05 | Ontario | ~1.5M | 1.00× | |
| 06 | Nunavut | ~3K | 0.87× | |
| 07 | Yukon | ~3K | 0.79× | |
| 08 | Northwest Territories | ~3K | 0.70× | |
| 09 | Prince Edward Island | ~9K | 0.52× | |
| 10 | Newfoundland and Labrador | ~20K | 0.31× | |
| 11 | New Brunswick | ~20K | 0.21× | |
| 12 | Nova Scotia | ~20K | 0.17× | |
| 13 | Quebec | ~70K | 0.09× |
The strongest cross-interests of the 7-Eleven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FamilyMart | Shopping | 17.61× | ||
| 02 | Gratis | Shopping | 13.40× | ||
| 03 | Circle K | Shopping | 10.56× | ||
| 04 | nandos | Food & Beverages | 9.08× | ||
| 05 | Esso | Cars & Mobility | 6.35× | ||
| 06 | Boost Juice | Food & Beverages | 6.32× | ||
| 07 | Petro-Canada | Cars & Mobility | 5.58× | ||
| 08 | Travel Blogger | Travel & Leisure | 4.39× | ||
| 09 | Gasoline | Cars & Mobility | 4.28× | ||
| 10 | Reseller | Shopping | 4.09× | ||
| 11 | Public Mobile | Technology & Electronics | 3.50× | ||
| 12 | Internet & Social Media | 2.69× | |||
| 13 | TVA (Canada) | Movies & TV | 2.50× | ||
| 14 | Google Maps | Internet & Social Media | 2.43× | ||
| 15 | Loto-Québec | Games | 2.29× | ||
| 16 | Starbucks | Food & Beverages | 1.98× | ||
| 17 | Subway | Food & Beverages | 1.67× | ||
| 18 | KPop Demon Hunters | Movies & TV | 1.65× | ||
| 19 | Grocery store | Food & Beverages | 1.61× | ||
| 20 | Supermarket | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.39× | |
| Travelling | THRILL | 1.23× | |
| Social Media Usage | JOY | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Extroversion | THRILL | 0.78× | |
| Creativity | OPEN | 0.79× |
7-Eleven's target market in Canada covers an estimated 3,433,097 people, concentrated in British Columbia and Alberta.
48.7% of the 7-Eleven audience are female, 51.3% are male, with an average age of 35.1 years.
7-Eleven fans show strongest brand affinity for Circle K (10.56×), Esso (6.35×), and Petro-Canada (5.58×) over the country average.
7-Eleven fans in Canada are most concentrated in British Columbia (reach ~1.5M), Alberta (reach ~1.5M), and Ontario (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond 7-Eleven itself, the audience over-indexes on Esso (6.35×), Petro-Canada (5.58×), Boost Juice (6.32×), and WhatsApp (2.69×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for 7-Eleven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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