A data profile of the people who buy, follow and care about 7-Eleven in Malaysia — modelled from more than twelve digital signal sources. 7-Eleven has an estimated audience of 2,883,758 people in Malaysia.
7-Eleven has an estimated audience of 2,883,758 people in Malaysia. 59.6% are female, 40.4% are male, average age 33.5. Top brand affinities: Baccarat, BSN, Korean Series, Group buying, Roblox.
Top brand affinities include Baccarat, BSN, Korean Series, with strongest over-indexing on Baccarat (9.03× the country average).
Demographically, the 7-Eleven audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle.
The typical 7-Eleven fan in Malaysia is more female, around 33.5 years old, with strong Sustainability tendencies and a notable affinity for Baccarat.
The key figures that characterise the 7-Eleven profile in Malaysia.
59.6% are female, 40.4% are male, average age 33.5.
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 33.5 |
| Estimated audience size | 2,883,758 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 30% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 8% |
of the worldwide 7-Eleven audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 35.5% |
| Japan | 15.3% |
| China | 9.7% |
The strongest cross-interests of the 7-Eleven audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | King Power | Travel & Leisure | 14.15× | ||
| 02 | CentralWorld | Shopping | 12.39× | ||
| 03 | Siam Paragon | Shopping | 11.94× | ||
| 04 | IBooks | Technology & Electronics | 11.64× | ||
| 05 | Big C | Shopping | 10.77× | ||
| 06 | Baccarat | Games | 9.03× | ||
| 07 | Korean Series | Movies & TV | 6.83× | ||
| 08 | Webtoon | Internet & Social Media | 5.73× | ||
| 09 | Gong Yoo | Movies & TV | 5.49× | ||
| 10 | Google Calendar | Internet & Social Media | 5.21× | ||
| 11 | Group buying | Shopping | 4.18× | ||
| 12 | Planned maintenance | Business & Career | 3.10× | ||
| 13 | Roblox | Games | 2.72× | ||
| 14 | FamilyMart | Shopping | 2.21× | ||
| 15 | BSN | Health | 2.05× | ||
| 16 | Bridesmaid | Kids & Family | 1.81× | ||
| 17 | Kebaya | Fashion & Accessoires | 1.78× | ||
| 18 | Era FM | Music & Radio | 1.77× | ||
| 19 | Bawal | Fashion & Accessoires | 1.63× | ||
| 20 | Shawl | Fashion & Accessoires | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.12× | |
| Healthy Lifestyle | BALANCE | 1.92× | |
| Individualism | JOY | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.04× | |
| Patriotism | CONSERVATISM | 1.13× | |
| Travelling | THRILL | 1.18× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for 7-Eleven. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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