A data profile of the people who buy, follow and care about Public bank in Malaysia — modelled from more than twelve digital signal sources. Public bank has an estimated audience of 6,641,073 people in Malaysia.
The average Public bank fan in Malaysia is 39.0 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include BSN, Hong Leong Bank, Furniture, with strongest over-indexing on BSN (3.35× the country average).
Demographically, the Public bank audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Public bank fan in Malaysia is balanced, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for BSN.
The key figures that characterise the Public bank profile in Malaysia.
53.3% are female, 46.7% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 39.0 |
| Estimated audience size | 6,641,073 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 26% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide Public bank audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 82.7% |
| China | 6.1% |
| Singapore | 2.7% |
Where the Public bank audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Penang | ~700K | 1.73× | |
| 02 | Sarawak | ~900K | 1.61× | |
| 03 | Johor | ~1.5M | 1.55× | |
| 04 | Selangor | ~2.5M | 1.39× | |
| 05 | Sabah | ~800K | 1.38× | |
| 06 | Perak | ~700K | 1.25× | |
| 07 | Kuala Lumpur | ~1.5M | 1.15× | |
| 08 | Malacca | ~300K | 1.13× | |
| 09 | Kedah | ~400K | 0.93× | |
| 10 | Negeri Sembilan | ~300K | 0.87× | |
| 11 | Pahang | ~200K | 0.77× | |
| 12 | Labuan | ~40K | 0.69× | |
| 13 | Kelantan | ~200K | 0.55× | |
| 14 | Terengganu | ~100K | 0.39× | |
| 15 | Perlis | ~30K | 0.36× | |
| 16 | Putrajaya | ~10K | 0.29× |
The strongest cross-interests of the Public bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BSN | Health | 3.35× | ||
| 02 | AmBank | Business & Career | 2.01× | ||
| 03 | HSBC | Business & Career | 1.94× | ||
| 04 | Bedroom furniture | Home & Garden | 1.75× | ||
| 05 | TVB | Movies & TV | 1.74× | ||
| 06 | Hong Leong Bank | Business & Career | 1.73× | ||
| 07 | Sin Chew Daily | News | 1.69× | ||
| 08 | First-time buyer | Shopping | 1.69× | ||
| 09 | Property finder | Home & Garden | 1.68× | ||
| 10 | Teacher education | Business & Career | 1.68× | ||
| 11 | Retail banking | Business & Career | 1.62× | ||
| 12 | Investment banking | Business & Career | 1.61× | ||
| 13 | Real property | Home & Garden | 1.60× | ||
| 14 | Sinar FM | Music & Radio | 1.60× | ||
| 15 | Electronics | Technology & Electronics | 1.59× | ||
| 16 | Waze | Internet & Social Media | 1.59× | ||
| 17 | Distilled beverage | Food & Beverages | 1.57× | ||
| 18 | Furniture | Home & Garden | 1.56× | ||
| 19 | Bank Rakyat | Business & Career | 1.54× | ||
| 20 | Financial services | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.66× | |
| Healthy Lifestyle | BALANCE | 1.59× | |
| Price Sensitivity | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.04× | |
| Patriotism | CONSERVATISM | 1.05× | |
| Tradition | CONSERVATISM | 1.09× |
Public bank's target market in Malaysia covers an estimated 6,641,073 people, concentrated in Selangor and Kuala Lumpur.
53.3% of the Public bank audience are female, 46.7% are male, with an average age of 39.0 years.
Public bank fans show strongest brand affinity for BSN (3.35×), Hong Leong Bank (1.73×), and Furniture (1.56×) over the country average.
Public bank fans in Malaysia are most concentrated in Selangor (reach ~2.5M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Public bank itself, the audience over-indexes on Hong Leong Bank (1.73×), Furniture (1.56×), Electronics (1.59×), and AmBank (2.01×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Public bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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