A data profile of the people who buy, follow and care about Hong Leong Bank in Malaysia — modelled from more than twelve digital signal sources. Hong Leong Bank has an estimated audience of 4,699,209 people in Malaysia.
The average Hong Leong Bank fan in Malaysia is 39.7 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Johor, Kuala Lumpur.
Top brand affinities include BSN, Public bank, AmBank, with strongest over-indexing on BSN (1.88× the country average).
Demographically, the Hong Leong Bank audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hong Leong Bank fan in Malaysia is balanced, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for BSN.
The key figures that characterise the Hong Leong Bank profile in Malaysia.
51.6% are female, 48.4% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 39.7 |
| Estimated audience size | 4,699,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 17% |
of the worldwide Hong Leong Bank audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 81.8% |
| China | 3.8% |
| Singapore | 3.1% |
Where the Hong Leong Bank audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Johor | ~1M | 1.88× | |
| 02 | Penang | ~500K | 1.80× | |
| 03 | Selangor | ~2M | 1.63× | |
| 04 | Sarawak | ~600K | 1.63× | |
| 05 | Kuala Lumpur | ~1M | 1.28× | |
| 06 | Kedah | ~400K | 1.24× | |
| 07 | Perak | ~400K | 1.12× | |
| 08 | Negeri Sembilan | ~200K | 1.01× | |
| 09 | Malacca | ~200K | 0.96× | |
| 10 | Sabah | ~400K | 0.90× | |
| 11 | Pahang | ~200K | 0.82× | |
| 12 | Perlis | ~30K | 0.47× | |
| 13 | Terengganu | ~80K | 0.43× | |
| 14 | Labuan | ~10K | 0.35× | |
| 15 | Putrajaya | ~8K | 0.33× | |
| 16 | Kelantan | ~70K | 0.32× |
The strongest cross-interests of the Hong Leong Bank audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | General insurance | Business & Career | 3.17× | ||
| 02 | Mobile banking | Business & Career | 2.13× | ||
| 03 | Bursa Malaysia | Business & Career | 1.96× | ||
| 04 | Kwong Wah Yit Poh | News | 1.96× | ||
| 05 | AmBank | Business & Career | 1.95× | ||
| 06 | BSN | Health | 1.88× | ||
| 07 | HSBC | Business & Career | 1.86× | ||
| 08 | TVB | Movies & TV | 1.80× | ||
| 09 | Investment strategy | Business & Career | 1.80× | ||
| 10 | Traditional Chinese medicine | Business & Career | 1.79× | ||
| 11 | Sin Chew Daily | News | 1.78× | ||
| 12 | Investment management | Business & Career | 1.76× | ||
| 13 | Natural rubber | Cars & Mobility | 1.75× | ||
| 14 | Bangladesh national cricket team | Sports | 1.70× | ||
| 15 | Investment banking | Business & Career | 1.63× | ||
| 16 | Nonprofit organization | Politics & Society | 1.63× | ||
| 17 | Public bank | Business & Career | 1.60× | ||
| 18 | Pork | Food & Beverages | 1.57× | ||
| 19 | Bank Rakyat | Business & Career | 1.55× | ||
| 20 | Taste | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.28× | |
| Family Orientation | CONSERVATISM | 1.22× | |
| Social Media Usage | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.89× | |
| Design Affinity | PREMIUM | 0.92× | |
| Individualism | JOY | 1.11× |
Hong Leong Bank's target market in Malaysia covers an estimated 4,699,209 people, concentrated in Selangor and Johor.
51.6% of the Hong Leong Bank audience are female, 48.4% are male, with an average age of 39.7 years.
Hong Leong Bank fans show strongest brand affinity for BSN (1.88×), Public bank (1.6×), and AmBank (1.95×) over the country average.
Hong Leong Bank fans in Malaysia are most concentrated in Selangor (reach ~2M), Johor (reach ~1M), and Kuala Lumpur (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Hong Leong Bank itself, the audience over-indexes on Public bank (1.6×), AmBank (1.95×), Investment banking (1.63×), and TVB (1.8×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Hong Leong Bank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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