A data profile of the people who buy, follow and care about Taste in Malaysia — modelled from more than twelve digital signal sources. Taste has an estimated audience of 2,476,926 people in Malaysia.
Taste has an estimated audience of 2,476,926 people in Malaysia. 56.2% are female, 43.8% are male, average age 39.7. Top brand affinities: YouTube, Cooking, Energy, Home improvement, Fast food.
Top brand affinities include YouTube, Cooking, Energy, with strongest over-indexing on YouTube (1.89× the country average).
Demographically, the Taste audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Healthy Lifestyle, Creativity.
The typical Taste fan in Malaysia is more female, around 39.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for YouTube.
The key figures that characterise the Taste profile in Malaysia.
56.2% are female, 43.8% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 39.7 |
| Estimated audience size | 2,476,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Taste audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 28.4% |
| Italy | 6.8% |
| United Kingdom | 6.0% |
The strongest cross-interests of the Taste audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Energy | Home & Garden | 2.41× | ||
| 02 | Veganism | Food & Beverages | 2.41× | ||
| 03 | Documentary movies | Movies & TV | 2.12× | ||
| 04 | Home improvement | Home & Garden | 2.10× | ||
| 05 | Home Appliances | Home & Garden | 2.08× | ||
| 06 | Drama movies | Movies & TV | 2.06× | ||
| 07 | Boutiques | Fashion & Accessoires | 2.03× | ||
| 08 | Coupons | Shopping | 2.00× | ||
| 09 | Cooking | Food & Beverages | 1.98× | ||
| 10 | Handbags | Fashion & Accessoires | 1.94× | ||
| 11 | Fast food | Food & Beverages | 1.90× | ||
| 12 | YouTube | Movies & TV | 1.89× | ||
| 13 | Pop music | Music & Radio | 1.77× | ||
| 14 | Religion | Business & Career | 1.70× | ||
| 15 | Rock music | Music & Radio | 1.70× | ||
| 16 | Comedy movies | Movies & TV | 1.65× | ||
| 17 | Internet & Social Media | 1.61× | |||
| 18 | Public bank | Business & Career | 1.58× | ||
| 19 | Furniture | Home & Garden | 1.54× | ||
| 20 | Shopping malls | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.64× | |
| Creativity | OPEN | 1.48× | |
| Convenience Orientation | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Taste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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