A data profile of the people who buy, follow and care about Coupons in Malaysia — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 4,679,449 people in Malaysia.
The average Coupons fan in Malaysia is 39.0 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Magnum4D, Shopping, kumpulan wang simpanan pekerja, with strongest over-indexing on Magnum4D (3.27× the country average).
Demographically, the Coupons audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Coupons fan in Malaysia is balanced, around 39.0 years old, with strong Individualism tendencies and a notable affinity for Magnum4D.
The key figures that characterise the Coupons profile in Malaysia.
54.6% are female, 45.4% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 39.0 |
| Estimated audience size | 4,679,449 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Coupons audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
Where the Coupons audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~1M | 1.35× | |
| 02 | Selangor | ~1.5M | 1.24× | |
| 03 | Penang | ~400K | 1.23× | |
| 04 | Johor | ~700K | 1.21× | |
| 05 | Sarawak | ~400K | 1.16× | |
| 06 | Perak | ~400K | 1.08× | |
| 07 | Malacca | ~200K | 1.08× | |
| 08 | Sabah | ~400K | 1.02× | |
| 09 | Kedah | ~300K | 1.00× | |
| 10 | Negeri Sembilan | ~200K | 1.00× | |
| 11 | Labuan | ~40K | 0.99× | |
| 12 | Perlis | ~60K | 0.96× | |
| 13 | Putrajaya | ~20K | 0.94× | |
| 14 | Pahang | ~200K | 0.92× | |
| 15 | Terengganu | ~200K | 0.91× | |
| 16 | Kelantan | ~200K | 0.90× |
The strongest cross-interests of the Coupons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | redBus | Travel & Leisure | 4.61× | ||
| 02 | Gold bar | Business & Career | 3.69× | ||
| 03 | Indeed.com | Business & Career | 3.59× | ||
| 04 | Government | Politics & Society | 3.40× | ||
| 05 | Cinema of Bangladesh | Movies & TV | 3.34× | ||
| 06 | Magnum4D | Games | 3.27× | ||
| 07 | kumpulan wang simpanan pekerja | Business & Career | 2.99× | ||
| 08 | Nature | Home & Garden | 2.05× | ||
| 09 | Child | Kids & Family | 2.01× | ||
| 10 | Motherhood | Kids & Family | 1.84× | ||
| 11 | Education | Business & Career | 1.79× | ||
| 12 | Monarchy | Politics & Society | 1.77× | ||
| 13 | Shopping | Shopping | 1.75× | ||
| 14 | Instant messaging | Internet & Social Media | 1.71× | ||
| 15 | Malaysian language | Politics & Society | 1.70× | ||
| 16 | Parliament of Malaysia | Politics & Society | 1.68× | ||
| 17 | Cooking | Food & Beverages | 1.67× | ||
| 18 | Restaurants | Food & Beverages | 1.65× | ||
| 19 | Asia | Travel & Leisure | 1.57× | ||
| 20 | Business | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.65× | |
| Early Adopter Mentality | POWER | 2.55× | |
| Design Affinity | PREMIUM | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.97× | |
| Career Orientation | POWER | 1.09× | |
| Healthy Lifestyle | BALANCE | 1.13× |
Coupons has an estimated audience of 4,679,449 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
54.6% of Coupons fans are female, 45.4% are male, with an average age of 39.0 years.
Coupons fans show strongest brand affinity for Magnum4D (3.27×), Shopping (1.75×), and kumpulan wang simpanan pekerja (2.99×) over the country average.
Coupons fans in Malaysia are most concentrated in Selangor (reach ~1.5M), Kuala Lumpur (reach ~1M), and Johor (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Coupons itself, the audience over-indexes on Shopping (1.75×), kumpulan wang simpanan pekerja (2.99×), Gold bar (3.69×), and Government (3.4×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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