Rascasse Audience Intelligence

Coupons Audience in Switzerland

A data profile of the people who buy, follow and care about Coupons in Switzerland — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 1,241,326 people in Switzerland.

#1among E-Commerce in Switzerland
#250among Topic in Switzerland
#25in Shopping

The average Coupons fan in Switzerland is 43.8 years old, more female, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Category: Shopping · Type: Topic · Subtype: E-Commerce

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Coupons profile in Switzerland.

Audience size
1.2M
in Switzerland
Gender
60.8%♀
39.2% male
Age
43.8
average years
Country rank
#376
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Coupons fans

60.8% are female, 39.2% are male, average age 43.8.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for Coupons audience in Switzerland
MetricValue
Female60.8%
Male39.2%
Average age43.8
Estimated audience size1,241,326
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Coupons audience in Switzerland
Age bracketShare%
16-198%
20-2917%
30-3922%
40-4926%
50+28%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Coupons audience comes from Switzerland.

Worldwide audience distribution share by country for Coupons
CountryShare
United States20.5%
Japan4.8%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Coupons audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Coupons fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Zürich~200K1.19×
02Ticino~60K1.18×
03Appenzell Innerrhoden~2K1.13×
04Uri~4K1.07×
05Canton of Glarus~5K1.06×
06Canton of Nidwalden~5K1.05×
07Canton of Obwalden~5K1.05×
08Appenzell Ausserrhoden~6K1.03×
09Basel-City~50K1.00×
10Schaffhausen~10K1.00×
11Jura~9K1.00×
12Canton of Zug~10K0.97×
13Luzern~50K0.96×
14Schwyz~20K0.96×
15Aargau~70K0.95×
16Solothurn~30K0.95×
17Graubünden~30K0.95×
18Neuchatel~20K0.95×
19Canton of Geneva~80K0.94×
20Thurgau~30K0.94×
21Basel-Landschaft~30K0.94×
22Canton of St. Gallen~60K0.92×
23Valais~50K0.92×
24Fribourg~40K0.92×
25Canton of Bern~100K0.90×
26Vaud~100K0.90×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Coupons audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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