A data profile of the people who buy, follow and care about Coupons in South Africa — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 1,997,985 people in South Africa.
Coupons has an estimated audience of 1,997,985 people in South Africa. 64.3% are female, 35.7% are male, average age 38.3. Top brand affinities: Lottoland, Aramex, Keno, Brazilian Portuguese, Peruvian cuisine.
Top brand affinities include Lottoland, Aramex, Keno, with strongest over-indexing on Lottoland (2.36× the country average).
Demographically, the Coupons audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Coupons fan in South Africa is more female, around 38.3 years old, with strong Spirituality tendencies and a notable affinity for Lottoland.
The key figures that characterise the Coupons profile in South Africa.
64.3% are female, 35.7% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 38.3 |
| Estimated audience size | 1,997,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 22% |
of the worldwide Coupons audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
The strongest cross-interests of the Coupons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Keno | Games | 3.28× | ||
| 02 | Lottoland | Games | 2.36× | ||
| 03 | Boston College | Business & Career | 1.87× | ||
| 04 | Kinky boots | Music & Radio | 1.72× | ||
| 05 | Peruvian cuisine | Food & Beverages | 1.69× | ||
| 06 | Malaysian language | Politics & Society | 1.68× | ||
| 07 | Brazilian Portuguese | Politics & Society | 1.66× | ||
| 08 | Direct deposit | Business & Career | 1.64× | ||
| 09 | Fringe (TV series) | Movies & TV | 1.63× | ||
| 10 | MFortune Casino | Games | 1.63× | ||
| 11 | Disco Mix Club | Music & Radio | 1.63× | ||
| 12 | Budweiser Made in America Festival | Music & Radio | 1.59× | ||
| 13 | Virgin Records | Music & Radio | 1.58× | ||
| 14 | Aramex | Business & Career | 1.57× | ||
| 15 | Trenza | Beauty & Wellness | 1.53× | ||
| 16 | Asda | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.98× | |
| Travelling | THRILL | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.59× | |
| Patriotism | CONSERVATISM | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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