Rascasse Audience Intelligence

Shopping audiences in South Africa

The strongest Shopping audiences in South Africa, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Shopping audiences ranked 21categories in South Africa 2026data year
Section 01

Top Shopping audiences

The strongest Shopping audiences in South Africa, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Shopping in South Africa — full ranking

  1. Shopping and fashion5.9M
  2. Online shopping5.8M
  3. Takealot5.4M
  4. F. W. Woolworth Company5.1M
  5. Woolworths4.1M
  6. Pick n Pay Stores3.2M
  7. Shopping malls3.1M
  8. Sales promotion2.8M
  9. Ackermans2.5M
  10. Price2.3M
  11. Gift2.2M
  12. Coupons2M
  13. Temu1.9M
  14. Supermarket1.9M
  15. Spar (retailer)1.8M
  16. Discount stores1.8M
  17. Auction1.7M
  18. Black Friday (shopping)1.6M
  19. Sportscene1.5M
  20. Edgars1.3M
  21. Warehouse1.3M
  22. Discounts and allowances1.2M
  23. Chain store1.2M
  24. Deal of the day1.1M
  25. Sandton City1.1M
  26. First-time buyer1.1M
  27. Hypermarket1.1M
  28. Subscription business model976K
  29. H&M865K
  30. Omoda836K
  31. Purchase discount822K
  32. Point of sale768K
  33. Voucher760K
  34. Gumtree South Africa728K
  35. Online auction725K
  36. Big-box store696K
  37. Payment system655K
  38. Home shopping643K
  39. Department store583K
  40. Showroom577K
  41. Zara543K
  42. AliExpress541K
  43. EBay541K
  44. Leroy Merlin529K
  45. Discounting496K
  46. Gift card486K
  47. Drop shipping483K
  48. Online grocer461K
  49. Buy one, get one free440K
  50. Cyber Monday440K
Section 02

Other categories in South Africa