A data profile of the people who buy, follow and care about Discounts and allowances in South Africa — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 1,223,806 people in South Africa.
Discounts and allowances has an estimated audience of 1,223,806 people in South Africa. 66.8% are female, 33.2% are male, average age 38.0. Top brand affinities: Makro, Ackermans, ShopRite (United States), Wig, Lace wig.
Top brand affinities include Makro, Ackermans, ShopRite (United States), with strongest over-indexing on Makro (1.52× the country average).
Demographically, the Discounts and allowances audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Discounts and allowances fan in South Africa is more female, around 38.0 years old, with strong Spirituality tendencies and a notable affinity for Makro.
The key figures that characterise the Discounts and allowances profile in South Africa.
66.8% are female, 33.2% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 38.0 |
| Estimated audience size | 1,223,806 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 21% |
of the worldwide Discounts and allowances audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saving | Business & Career | 2.23× | ||
| 02 | Buy one, get one free | Shopping | 2.05× | ||
| 03 | Centurion, Gauteng | Travel & Leisure | 1.97× | ||
| 04 | Purchase discount | Shopping | 1.90× | ||
| 05 | Aramex | Business & Career | 1.87× | ||
| 06 | Lace wig | Beauty & Wellness | 1.70× | ||
| 07 | Home shopping | Shopping | 1.68× | ||
| 08 | Duvet | Home & Garden | 1.67× | ||
| 09 | ShopRite (United States) | Food & Beverages | 1.65× | ||
| 10 | Lace | Fashion & Accessoires | 1.65× | ||
| 11 | Wig | Beauty & Wellness | 1.63× | ||
| 12 | Randburg | Travel & Leisure | 1.62× | ||
| 13 | Curtain | Home & Garden | 1.61× | ||
| 14 | Tram | Cars & Mobility | 1.57× | ||
| 15 | Deal of the day | Shopping | 1.56× | ||
| 16 | Ackermans | Shopping | 1.53× | ||
| 17 | Big-box store | Shopping | 1.53× | ||
| 18 | Makro | Food & Beverages | 1.52× | ||
| 19 | Artificial nails | Beauty & Wellness | 1.52× | ||
| 20 | Couch | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.21× | |
| Travelling | THRILL | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.59× | |
| Patriotism | CONSERVATISM | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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