A data profile of the people who buy, follow and care about Makro in South Africa — modelled from more than twelve digital signal sources. Makro has an estimated audience of 3,547,621 people in South Africa.
Makro has an estimated audience of 3,547,621 people in South Africa. 57.9% are female, 42.1% are male, average age 37.2. Top brand affinities: Kitchenware, Discounts and allowances, Bedroom furniture, Hypermarket, Microwave oven.
Top brand affinities include Kitchenware, Discounts and allowances, Bedroom furniture, with strongest over-indexing on Kitchenware (1.68× the country average).
Demographically, the Makro audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Makro fan in South Africa is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Kitchenware.
The key figures that characterise the Makro profile in South Africa.
57.9% are female, 42.1% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 37.2 |
| Estimated audience size | 3,547,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Makro audience comes from South Africa.
| Country | Share |
|---|---|
| South Africa | 18.2% |
| Spain | 16.8% |
| Thailand | 12.6% |
The strongest cross-interests of the Makro audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air purifier | Home & Garden | 1.86× | ||
| 02 | Pressure cooking | Home & Garden | 1.84× | ||
| 03 | Garden furniture | Home & Garden | 1.77× | ||
| 04 | Malt whisky | Food & Beverages | 1.76× | ||
| 05 | Kitchenware | Home & Garden | 1.68× | ||
| 06 | La Roche-Posay | Beauty & Wellness | 1.68× | ||
| 07 | Bedroom furniture | Home & Garden | 1.65× | ||
| 08 | Smoked meat | Food & Beverages | 1.64× | ||
| 09 | Johnnie Walker | Food & Beverages | 1.62× | ||
| 10 | Department store | Shopping | 1.58× | ||
| 11 | Efficient energy use | Technology & Electronics | 1.56× | ||
| 12 | Dishwasher | Home & Garden | 1.56× | ||
| 13 | Microwave oven | Home & Garden | 1.55× | ||
| 14 | Hisense | Technology & Electronics | 1.55× | ||
| 15 | IKEA | Home & Garden | 1.55× | ||
| 16 | Pizza Hut | Food & Beverages | 1.54× | ||
| 17 | Hypermarket | Shopping | 1.53× | ||
| 18 | Home cinema | Technology & Electronics | 1.53× | ||
| 19 | Discounts and allowances | Shopping | 1.52× | ||
| 20 | Mineral water | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.46× | |
| Convenience Orientation | PREMIUM | 1.40× | |
| Quality Awareness | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.73× | |
| Social Media Usage | JOY | 0.81× | |
| Extroversion | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Makro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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