A data profile of the people who buy, follow and care about Makro in Netherlands — modelled from more than twelve digital signal sources. Makro has an estimated audience of 1,774,409 people in Netherlands.
The average Makro fan in Netherlands is 47.6 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Shopping and fashion, Valentine's Day, Costa Rica, with strongest over-indexing on Shopping and fashion (114.37× the country average).
Demographically, the Makro audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Makro fan in Netherlands is balanced, around 47.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Makro profile in Netherlands.
49.3% are female, 50.7% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 47.6 |
| Estimated audience size | 1,774,409 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 39% |
of the worldwide Makro audience comes from Netherlands.
| Country | Share |
|---|---|
| South Africa | 18.2% |
| Spain | 16.8% |
| Thailand | 12.6% |
Where the Makro audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~600K | 1.36× | |
| 02 | Gelderland | ~300K | 1.29× | |
| 03 | Groningen | ~80K | 1.24× | |
| 04 | North Brabant | ~300K | 1.20× | |
| 05 | North Holland | ~300K | 0.95× | |
| 06 | Friesland | ~60K | 0.95× | |
| 07 | Overijssel | ~100K | 0.88× | |
| 08 | Limburg | ~100K | 0.88× | |
| 09 | Flevoland | ~30K | 0.68× | |
| 10 | Drenthe | ~30K | 0.59× |
The strongest cross-interests of the Makro audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 393.04× | ||
| 02 | Costa Rica | Travel & Leisure | 340.46× | ||
| 03 | Fiber-optic communication | Technology & Electronics | 330.14× | ||
| 04 | Shopping and fashion | Shopping | 114.37× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 89.80× | ||
| 06 | Love & Sex | Kids & Family | 61.66× | ||
| 07 | Daily Horoscope | Internet & Social Media | 59.53× | ||
| 08 | Christmas tree | Kids & Family | 45.37× | ||
| 09 | Real estate broker | Home & Garden | 29.42× | ||
| 10 | Game consoles | Technology & Electronics | 27.16× | ||
| 11 | Flirting | Kids & Family | 26.71× | ||
| 12 | Pound cake | Food & Beverages | 22.24× | ||
| 13 | El Corte Inglés | Shopping | 20.00× | ||
| 14 | Live television | Movies & TV | 13.45× | ||
| 15 | OLED | Technology & Electronics | 11.79× | ||
| 16 | Christmas Gift | Kids & Family | 11.37× | ||
| 17 | Atheism | Politics & Society | 11.05× | ||
| 18 | Sustainable products | Politics & Society | 9.50× | ||
| 19 | Spar (retailer) | Shopping | 8.44× | ||
| 20 | Jumbo (supermarket) | Shopping | 2.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.68× | |
| Quality Awareness | PREMIUM | 1.53× | |
| Career Orientation | POWER | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.78× | |
| Pet Ownership | JOY | 0.84× | |
| Social Media Usage | JOY | 0.85× |
Makro's target market in Netherlands covers an estimated 1,774,409 people, concentrated in Zuid-Holland and North Brabant.
49.3% of the Makro audience are female, 50.7% are male, with an average age of 47.6 years.
Makro fans show strongest brand affinity for Shopping and fashion (114.37×), Valentine's Day (393.04×), and Costa Rica (340.46×) over the country average.
Makro fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Brabant (reach ~300K), and North Holland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Makro itself, the audience over-indexes on Valentine's Day (393.04×), Costa Rica (340.46×), Love & Sex (61.66×), and Exfoliation (cosmetology) (89.8×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Makro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.